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Sprout Social Review: "Solid for Agency Use"
https://www.trustradius.com/social-media-managementSprout SocialUnspecified7.9262101
Bryden McGrath profile photo
October 24, 2013

Sprout Social Review: "Solid for Agency Use"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Software Version
Standard

Overall Satisfaction

  • I especially liked Sprout Social's ability to organize your followers into categories, such as Twitter users who aren't very active. This allows a brand to weed out inactive users.
  • Sprout Social's reports are basic, especially when compared to reports from Simply Measured. But they lay out solid information in a very attractive package, and the data is exportable and customizable.
  • Scheduling posts across mulitple networks (Facebook, Twitter, LinkedIn, Google+) is simple, and the "Publishing" tab gives a nice outline of all your scheduled posts.
  • You can easily view your "history" with another Twitter user, not just a a recent conversation.
  • Reports are basic, and social networks like Instagram and YouTube are not included. If in-depth reporting is a need, you'll want to look elsewhere.
  • Brand engagement.
  • Customer service.
In an agency setting, I'd be very likely to renew. But if you're only managing a single brand, then depending on your brand's size there are likely better options.

Product Usage

  • Scheduling posts.
  • Reporting.
  • Monitoring.

Evaluation and Selection

At the time, we also were testing Hootsuite and Buffer.

Implementation

I wasn't involved with the initial implementation.

Training

Yes, though I'm sure there's plenty the Sprout Social team could show you that would be worth your time.

Support

Haven't had experience with their support teams.

Usability

Very slick. It's easy to get where you're going -- even discovering features when first using it was a breeze. The tabs across the top of the interface also make it simple to get from one place to another quickly. Extra points for solid mobile apps and its iPad app.