How Sprout Social changed our operations
December 21, 2018

How Sprout Social changed our operations

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Deluxe

Overall Satisfaction with Sprout Social

When we first tried Sprout Social we were simply looking for a smarter platform to schedule our social media content and a smarter way to collaborate on content creation, but we were impressed by their social media reporting power and clean & slick interface. All of the comments and replies come in a single stream, allows us an easier way to manage them and to keep track of pending tickets.

On a final note. If you ever face an issue while using the platform, you should definitely contact their customer support, they are always spot on and prompt in resolving any minor or major issues we faced.

Pros

  • Easy scheduling and content management & collaboration.
  • Neat and clean interface.
  • Powerful analytics and reporting.
  • Very responsive customer support.

Cons

  • The social listening model is way too expensive and not as powerful as dedicated listening platforms.
  • Can be quite expensive compared to some other tools, but makes it up in its features and clean interface.
9 - 
  • Social Media team (community managers and account managers).
  • Analytics team.
  • Marketing department.
  • We managed to keep many of our clients happy with regular monthly reports.
  • We were able to detect spam and bully customers who were trying to abuse the brand through cross-platform customer profiling feature.
Sprout Social's power shines in reporting and analytics when compared to Hootsuite Enterprise. In a market that is filled with social media management platforms, Sprout Social was a breath of fresh air with its clean interface and easy to digest social media analytics graphs.
  • We schedule reports to go to our clients on monthly basis.
  • We analyze our content performance and track campaigns (using content tags).
  • Our social media community management got way better after our team adapted to the single stream inbox.

Sprout Social Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
7
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
Customer interaction histories
10
Bulk actions
Not Rated
Lead generation
7
Content marketing
10
Twitter
10
Facebook
10
LinkedIn
Not Rated
Google+
Not Rated
Instagram
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
5
Role-based user permissions & privileges
10
Mobile access
10

Comments

More Reviews of Sprout Social