Excellent platform except analytics.
January 18, 2019

Excellent platform except analytics.

Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Sprout Social

We use it to manage our social media accounts like Facebook, Instagram, LinkedIn, etc. It has so many great tools that adapt in a great manner to our needs. This is used by our Marketing department as well as our Outsourced Community Management team.
  • The scheduling tool is super good! It is very easy to use.
  • It has a solution for all sizes of companies.
  • It’s good for monitoring and engaging.
  • I don’t really like the analytics that they have.
  • The insights could be much better. In this scenario, Socialbakers is much better.
5 - Marketing and Community Management
  • Sprout Social has a lot of great tools and features, but they lack good competition insights. This is something that made us pay for Socialbakers as well, so we could have the great Sprout Social tools plus the great Socialbakers Analytics.
  • It isn’t cheap. That’s for sure.
They have great tools, scheduling, and an easy to use platform. They have to improve their analytics, but besides that everything is good.
It's well suited for medium to large companies. For small companies, it’s a little bit expensive, but if you can afford paying it... it will be very useful.

Sprout Social Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
9
Content planning and scheduling
10
Audience targeting
9
Content optimization
9
Workflow management
8
Customer interaction histories
8
Bulk actions
Not Rated
Lead generation
8
Content marketing
8
Twitter
8
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
9
Campaign success analytics
7
Real-time tracking
9
Competitor analysis
3
Role-based user permissions & privileges
8
Mobile access
7