Uberflip is a fantastic tool if you know what you're getting is what you were looking for!
Updated February 28, 2023

Uberflip is a fantastic tool if you know what you're getting is what you were looking for!

Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Uberflip

It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stakeholders can all utilize to create both general content as well as customized content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.
  • Tagging for easy creation of content streams
  • Integrations with various media sources for quick import
  • Out-of-the-Box Analytics
  • CRM/MAP integration
  • Hub design and customization - takes way too long to make changes
  • Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
  • More integrations with other ABM tools
  • Pricing structure can be a bit rigid, allow for more customization based on company needs
  • Sales Enablement
  • Personalization at Scale
  • Positive ROI, can tie directly to Uberflip content hub
Ceros is a completely different type of tool, and didn't have the full functionality we needed. PathFactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed us with their sales pitch. I think we made the right choice.

Do you think Uberflip delivers good value for the price?


Are you happy with Uberflip's feature set?


Did Uberflip live up to sales and marketing promises?


Did implementation of Uberflip go as expected?


Would you buy Uberflip again?


If you want an easy to use media aggregation tool that can bring in all of your content types from various sources. It is also great to serve as the tool for creating and publishing articles and blog posts. It is good for custom content and ABM style programs. It is less appropriate if you are looking for a true CMS where you can customize the types of pages and content you are creating and publishing with templated layouts.

TL;DR It is not a Wordpress replacement, but a complement.

Using Uberflip

20 - Marketing and Sales
3 - Marketing Operations skills, marketing skills, design skills, sales managers with broad skill sets.
  • Account-Based Marketing
  • Custom Content Hubs
  • Content Management
  • Tying ad campaigns directly to a custom landing page for increased engagement
  • Leveraging bombora intent signals to customize content on a dynamic landing page
  • Linking directly to sales team calendars through our hub
  • Event based content hubs
  • Host podcasts
It checks all the boxes for us. After working through initial hurdles such as time intensive customizations and branding, and understanding the capabilities it really did show us that it can power our content machine while having a lens of account based marketing on top.

I would recommend Uberflip to any company serious about creating content custom to account-based needs.

Evaluating Uberflip and Competitors

Yes - Wordpress blog/resource center.
  • Price
  • Product Features
  • Product Usability
Product features and ease of use were the top considerations. We wanted something that could do everything we want and didn't take a ton of resources to get there and Uberflip did that and more.
Understand what we do and don't need to customize in our contract. There were features we didn't use and other aspects that we needed more of like custom branding hours. If we could have made a trade off to lose a feature and get more of those hours I think we would have been happier with our decisions there. If we are talking broadly about comparing vendors, I think just having a clear list of requirements versus nice to haves would make it easier.