A great platform at an affordable price for many SMBs
November 16, 2020

A great platform at an affordable price for many SMBs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with UserTesting

UserTesting is used primarily within the marketing and technology groups. It helps us to address user pain points and gain insights into how our target customers think and behave.
  • Participant pool: there is almost no limit to finding our audience.
  • Platform ease of use: the platform is extremely easy to use and we are able to get our tests up and running quickly.
  • Testing turnaround: most of our tests are able to be completed in a number of hours instead of scheduling interviews and waiting days. This allows us to pivot quickly.
  • If you're not experienced in asking the right questions you won't get what you need unless you bring in expert resources.
  • The testing pool in certain geographic areas like China are difficult if not impossible to source.
  • Most of the testers are great but you'll likely need to do a few retests because of poor quality.
  • UserTesting helped us to increase conversion rates on our application process by allowing us to connect our new concepts with the target market. In one instance where people had particular trouble, a change we validated through the platform increased our conversions by 5 percentage points.
The support we've received from the UserTesting team has been great. Response times have been fast and we've generally been able to get a resolution within first contact.
It's easy to use for everyone. But if you're not knowledgeable about asking the right questions you won't truly get what you need. Leverage UT staff, resources, or bring in an expert for support!
Getting fast feedback has been crucial for my team in many ways. In one instance, we were looking to develop a new way to be more inclusive for our customers. We leveraged UserTesting to find out if what we were going to deploy was inclusive enough – we're so glad we tested! It was eye opening to find out exactly what we should be doing.
UserTesting is great if you're looking to test a concept, idea, or prototype. You can get quick and valuable feedback. It is not well suited when you're looking for quick feedback without watching all of the videos, which takes some time.