UserTesting is worthwhile
July 22, 2021
UserTesting is worthwhile
Score 7 out of 10
Overall Satisfaction with UserTesting
At the moment [UserTesting is] primarily being used by the Research department of our company, with insights being played back to stakeholders across the business. It has been used by Design Leads and Marketing analysts to gauge how the tone/feel of certain concepts lands with our demographic. Ideation is definitely emboldened with the insights offered from UserTesting.
- The video recordings offer a more immersive way of ascertaining feedback from users, and I feel as though the testers are more involved in the processes due to this feature.
- Tests are very easy to set up and customize, the UX is much more accessible than other platforms
- Sometimes with the A/B testing results it was difficult to find out the feedback accurately to compare
- No highlighter test means that often users can go down a particular stream of thought, that might not have anything to do with the messaging we're looking to test (even after being prompted)
There's an informative and lively community that is part of UserTesting that encourages participants to engage and learn together. This helps to make using UserTesting more habitual whilst connecting with the wider UX community across the globe.
The functionality is clear and easy to use. The tests are easily sorted and distinguishable from one another within the portal. Everything feels intuitive which is helpful to demonstrate the value to other stakeholders
UserTesting has helped to inform how effectively our tone/messaging/design is speaking to our target audiences. This helps make decisions based on actual feedback instead of just opinion, whilst bringing to light possible areas of misunderstanding and informing our refinement processes. Its helpful how quickly UserTesting gathers insights, so that we can use it as part of an agile response to a potential issue.
UserTesting is much easier to use overall. If it's easier to user, it will get used more often. The ability for the testers on UserTesting to give feedback whilst they look at the content instead of afterwards like on UserZoom has given us more accurate data as well as making it an easier experience for the testers.
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Did UserTesting live up to sales and marketing promises?
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Did implementation of UserTesting go as expected?
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