Overall Satisfaction with UserTesting
We generally use UserTesting for design research, so testing designs at various stages of the product development process. We get feedback mainly on usability, but also on expectations and understandability/comprehension of elements on the design, like copy, imagery, and general components. We have dabbled in concept testing, as well as some messaging (more so comprehension than validation). The Product team owns the license, but the Product Marketing team and Content Design teams have also benefitted from using it.
- Recruitment
- Usability Testing
- Quick Tests
- Getting quick feedback
- Pricing structure
- Oversight for more junior team members
- Seat-based structure
- We've pushed more design into testing, so there's more confidence in what we're pushing to dev
- Cost savings from having to iterate and re-develop
- Increased conversion rate
- Additional revenue
This has been invaluable for helping to improve our designs. A lot of designers had just been pushing designs to development without incorporating any testing into their process, so having a quick way to collect feedback to quickly iterate helps design to incorporate this into their process without too much pushback. The amount of effort it requires to put together the test isn't terribly difficult.
- UserZoom and Userlytics
UserTesting has a better panel that is larger, more far reaching, and faster. UserZoom's GO platform has a better UI and a far better pricing structure, but their panel is smaller and studies take longer to fill. UserZoom has a poor panel for our needs. It is ok for general population with no screening criteria. Userlytics is fine, but it's pretty basic, and they also have a challenging credit model. I do prefer platforms that allow you to bring your own users at no additional cost, because you're already paying for usage of the platform.
Do you think UserTesting delivers good value for the price?
Yes
Are you happy with UserTesting's feature set?
No
Did UserTesting live up to sales and marketing promises?
Yes
Did implementation of UserTesting go as expected?
Yes
Would you buy UserTesting again?
Yes