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Great product for getting started with web testing
February 22, 2019

Great product for getting started with web testing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

VWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.
  • A/B testing in a way that does not require changes to the website instance itself.
  • Heatmap testing with minimal negative impact on load times and performance.
  • Specific user recordings for more information when desired.
  • We still have to rely on Google Analytics for a lot of user data and tracking.
  • No good way to connect to Google Analytics goals and funnels, so there are redundant options.
  • Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
  • We have been able to run small tests to improve the performance of CTA's and conversions.
  • We have streamlined our website experience as a result of seeing where users get lost or stuck.
  • We have been able to partially replace more expensive UX testing with this low-cost, high-volume option.
VWO is much better than others at providing an easy way to run tests and gather data, but we do currently supplement it with Hotjar for better heatmap tracking and detailed visitor tracking. We also use Google Analytics for general traffic sourcing and behavior, as well as historical data. VWO has its place, but it can't do it all.
An excellent product to bridge the gap if you want to create an environment of constant testing and tracking in a low-risk way, but don't have the tools to handle it within your core website development platform. It lacks integration options and the ability to push out changes, so there are still manual steps needed in both data analysis and web development.