Capture Prospects' Attention Easily with Email Video from Wistia
Updated September 24, 2019

Capture Prospects' Attention Easily with Email Video from Wistia

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wistia

When we started looking into how we could add video to our email outreach, we immediately found Wistia and began using it to cut through the clutter for our email prospects. Additionally, we began using Soapbox by Wistia when that became available, due to how easily you can save brand information on it. Essentially, Wistia is used by our entire marketing and sales teams to capture the attention of prospects with custom-made videos.

Pros

  • Very simple and easy to use.
  • Videos can be customized to your brand's look and feel.
  • Wistia shares many best practices that help you craft engaging videos.

Cons

  • Would be nice to have more performance data.
  • There can always be more editing capabilities.
  • As it gets more successful, business plans get more expensive.
  • The call to actions get more click-through performance.
  • The use of video in general has lead to more meetings with prospects.
  • Video emails help show off the creativity of our agency more than just emails.
Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for the easiest path to send custom videos over email, and Wistia fit the bill.
The only reason Wistia isn't a 10 is that it needs a bit more robust editing software before it's perfect. Regardless, as a sales tool for cutting through the clutter to engage prospects, it is one of the best options out there. Very easy to use and always growing in features.
Regarding usability, Wistia provides an exhaustive list of best practices and examples to ensure marketing and sales teams are engaging prospects in a unique, interesting way that the recipient can't ignore. The step by step process to create a video is perfect for a novice or an expert to have success.
Wistia will easily embed into your email platform to ensure that the video is seen immediately by the recipient. I have only used it on Gmail and HubSpot, but I'm sure it integrates well with other software services as well since it is only an embed code. There are instructions to do this easily.
Wistia is perfectly suited for almost all of your email marketing needs -- specifically when you are sending a custom video to one recipient so you can make it unique to them. Also, when you need the recipient to understand the clear call to action at the end, Wistia has some great options for that. It isn't as appropriate if you're looking to make high-quality videos with better editing needs.

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