Item: WooCommerce
Rating: 10
Author: Luis Escoffié

Use Cases and Deployment Scope

We use WooCommerce to create eCommerce stores for all kind of businesses, from local to worldwide. We have created stores for Europe, America and South America clients. Also we use it to boost our local business in SEO and sales. We have created stores with easy registration process with one clic login/registration. Also we protect our stores with Cloudfilt services to avoid bad bots entering to the stores.

Pros and Cons

Personalized Coupons
Easy Checkout
Easy Integrations
One click checkout

Categories management
Multiple coupons
Custom tags for products or promotions

Return on Investment

Facebook Marketing integration is really easy to setup
Google Ecommerce enhanced product tracking is not included
Bulk management is great vs other platforms

Alternatives Considered

Shopify, Shopify Plus, Magento Open Source, Ecwid, Wix and BigCommerce

I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. We can improve security with specialized tools like Malcare, iThemes Security Pro and proactive filters like Cloudfilt (alternative to Cloudflare).
We can also have a separate AMP store so it can be deployed faster, and we have served Google Apps for our clients and also created Apple Store Apps so the visitors can install and buy from the mobile apps instead of using the website.

Key Insights

Do you think WooCommerce delivers good value for the price?

Yes

Are you happy with WooCommerce's feature set?

Yes

Did WooCommerce live up to sales and marketing promises?

Yes

Did implementation of WooCommerce go as expected?

Yes

Would you buy WooCommerce again?

Yes

Other Software Used

Shopify, Shopify Plus, Google Hangouts Meet

Likelihood to Recommend

WooCommerce is well suited when a custom store is needed, because it relies on WordPress it has a great support and customization with plugins or code. Most of them are well supported by the developrs or the community itself. You also can find great examples of code to customize functions under WooCommerce documentation.
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.

If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.

WooCommerce is flexible for any ecommerce store

Overall Satisfaction with WooCommerce