Item: Yotpo
Rating: 8
Author: Verified User

Overall Satisfaction with Yotpo

Use Cases and Deployment Scope

The marketing team is the main department that uses Yotpo at our company. Yotpo allows us to collect & curate customer reviews and visual UGC. We use Yotpo online galleries throughout our website, and seeing customer social proof is a large purchase decision-making factor for potential customers. By showcasing reviews and customer photos through Yotpo, we're boosting sales and providing social evidence of the quality of our products.

Pros and Cons

Pros

Great, responsive customer service and support
User friendly interface and logical design
Simple, easy web integration
Offering opportunities for further learning & growth

Cons

The ability to include links in review comments - the current method is a bit clunky
Greater options for online gallery appearance & photo sizing
More in-depth analytics
Greater ability to adjust & customize review request emails

Most Important Features

Ability to send out automatic & manual email requests for reviews
Customers can upload photos attached to their reviews
YotPo widgets easily published to our website & display content
Photos published to web galleries include the context of the original photo (e.g. review or social media post)
Ability to tag customer photos with the products from our store

Return on Investment

A boost in revenue - potential buyers are able to read reviews & see photos from other customers, making them feel more confident and educated in purchasing our products.
Helping us seamlessly integrate reviews and photos on our website, building social proof.
We aim to be customer-oriented & our customers often ask for photo examples of other projects similar to theirs. By collecting visual content through Yotpo, we're often able to point them to helpful photo examples.

Key Insights

Do you think Yotpo delivers good value for the price?

Yes

Are you happy with Yotpo's feature set?

Yes

Did Yotpo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Yotpo go as expected?

I wasn't involved with the implementation phase

Would you buy Yotpo again?

Yes

Other Software Used

Google Ad Manager, Google Analytics, Shopify Plus, Front, Slack, Asana, Adobe InDesign

Likelihood to Recommend

Yotpo is a great tool for companies looking to boost sales by collecting & publishing customer reviews and visual content. The platform's interface is simple to learn and navigate. Each personal rep we've worked with so far has been helpful, constructive, and consistently quick to respond. Yotpo does a wonderful job of communicating new features being added to the software and offering opportunities for online growth. With all these benefits in mind, it's important to note that YotPo may not be a great solution for customers wanting more hands-on, in-depth software. I personally have limited experience with web development, so the limitations in coding and customization work well for our company, but may be more frustrating to others looking for a more customizable widget software. Because of the limited analytics collected, Yotpo may also not be sufficient for companies wanting more in-depth analysis of user web interaction or generated content.

A revenue booster & awesome tool for our company!