What users are saying about
40 Ratings
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Top Rated
314 Ratings
40 Ratings
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Score 8 out of 100

ActiveCampaign

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Top Rated
314 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

1CRM

It is well suited for a small enterprise which is looking at budget as its main constraint, as this is literally the best priced model at $12 a month. Then again it provides much more than the basic CRM functionality, this also is good for any medium enterprises looking to work on its productivity in all the intertwined departments of sales, marketing, order management, project management, and finance.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

If you are wanting to use a lead magnet to capture emails for specific lists, and then send those lists into an automated funnel, then ActiveCampaign is the email platform that you want to use. While I'm sure the other features are great, all I needed was something that could do this for me and ActiveCampaign more than met my needs.
Chesare Johnson | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

1CRM
8.9
ActiveCampaign
Customer data management / contact management
1CRM
9.0
ActiveCampaign
Workflow management
1CRM
9.0
ActiveCampaign
Territory management
1CRM
9.0
ActiveCampaign
Opportunity management
1CRM
9.5
ActiveCampaign
Integration with email client (e.g., Outlook or Gmail)
1CRM
8.5
ActiveCampaign
Contract management
1CRM
8.0
ActiveCampaign
Quote & order management
1CRM
9.5
ActiveCampaign
Interaction tracking
1CRM
9.0
ActiveCampaign
Channel / partner relationship management
1CRM
9.0
ActiveCampaign

Customer Service & Support

1CRM
9.5
ActiveCampaign
Case management
1CRM
10.0
ActiveCampaign
Call center management
1CRM
9.5
ActiveCampaign
Help desk management
1CRM
9.0
ActiveCampaign

Marketing Automation

1CRM
10.0
ActiveCampaign
Lead management
1CRM
10.0
ActiveCampaign
Email marketing
1CRM
10.0
ActiveCampaign

CRM Project Management

1CRM
9.5
ActiveCampaign
Task management
1CRM
9.0
ActiveCampaign
Billing and invoicing management
1CRM
9.5
ActiveCampaign
Reporting
1CRM
10.0
ActiveCampaign

CRM Reporting & Analytics

1CRM
9.5
ActiveCampaign
Forecasting
1CRM
9.0
ActiveCampaign
Pipeline visualization
1CRM
9.5
ActiveCampaign
Customizable reports
1CRM
10.0
ActiveCampaign

Customization

1CRM
8.6
ActiveCampaign
Custom fields
1CRM
8.5
ActiveCampaign
Custom objects
1CRM
8.0
ActiveCampaign
Scripting environment
1CRM
9.0
ActiveCampaign
API for custom integration
1CRM
9.0
ActiveCampaign

Security

1CRM
9.3
ActiveCampaign
Single sign-on capability
1CRM
9.0
ActiveCampaign
Role-based user permissions
1CRM
9.5
ActiveCampaign

Social CRM

1CRM
7.5
ActiveCampaign
Social data
1CRM
7.0
ActiveCampaign
Social engagement
1CRM
8.0
ActiveCampaign

Integrations with 3rd-party Software

1CRM
9.5
ActiveCampaign
Marketing automation
1CRM
9.0
ActiveCampaign
Compensation management
1CRM
10.0
ActiveCampaign

Platform

1CRM
9.0
ActiveCampaign
Mobile access
1CRM
9.0
ActiveCampaign

Email & Online Marketing

1CRM
ActiveCampaign
8.3
WYSIWYG email editor
1CRM
ActiveCampaign
8.1
Dynamic content
1CRM
ActiveCampaign
8.3
Ability to test dynamic content
1CRM
ActiveCampaign
7.9
Landing pages
1CRM
ActiveCampaign
7.1
A/B testing
1CRM
ActiveCampaign
8.5
Mobile optimization
1CRM
ActiveCampaign
8.2
Email deliverability reporting
1CRM
ActiveCampaign
8.8
List management
1CRM
ActiveCampaign
8.5
Triggered drip sequences
1CRM
ActiveCampaign
9.3

Lead Management

1CRM
ActiveCampaign
7.8
Lead nurturing
1CRM
ActiveCampaign
7.7
Lead scoring and grading
1CRM
ActiveCampaign
7.8
Data quality management
1CRM
ActiveCampaign
7.2
Automated sales alerts and tasks
1CRM
ActiveCampaign
8.3

Campaign Management

1CRM
ActiveCampaign
7.9
Calendaring
1CRM
ActiveCampaign
7.1
Event/webinar marketing
1CRM
ActiveCampaign
8.7

Social Media Marketing

1CRM
ActiveCampaign
8.2
Social sharing and campaigns
1CRM
ActiveCampaign
8.8
Social profile integration
1CRM
ActiveCampaign
7.6

Reporting & Analytics

1CRM
ActiveCampaign
7.9
Dashboards
1CRM
ActiveCampaign
8.0
Standard reports
1CRM
ActiveCampaign
7.8
Custom reports
1CRM
ActiveCampaign
7.8

Platform & Infrastructure

1CRM
ActiveCampaign
8.2
API
1CRM
ActiveCampaign
8.7
Role-based workflow & approvals
1CRM
ActiveCampaign
7.9
Customizability
1CRM
ActiveCampaign
7.8
Integration with Salesforce.com
1CRM
ActiveCampaign
8.1
Integration with Microsoft Dynamics CRM
1CRM
ActiveCampaign
8.4
Integration with SugarCRM
1CRM
ActiveCampaign
8.3

Pros

1CRM

  • Easy to navigate
  • Easy to store and update customer information
Rey Oneal Garcia | TrustRadius Reviewer

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

Cons

1CRM

  • Some random logouts but way less compared to others.
  • Becomes a little cluttered as it has all products, services and order management.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

Likelihood to Renew

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Usability

1CRM

1CRM 9.0
Based on 1 answer
There are/is still room for improvement. But overall it delivers what is expected of it.
Rey Oneal Garcia | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 8.1
Based on 17 answers
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Reliability and Availability

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Performance

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 7.8
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Support Rating

1CRM

1CRM 10.0
Based on 1 answer
I've had some questions and difficulty especially in data reporting and lead tracking but was solved very efficiently.
Rey Oneal Garcia | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign 8.4
Based on 19 answers
Any time I've reached out to support they've been extremely helpful. I've used the chat feature (when something was urgent) and email support (when the problem could wait). Every time they understood what issue I was having and how to fix it quickly. A++
Kati Kiefer | TrustRadius Reviewer

Implementation Rating

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 7.1
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Alternatives Considered

1CRM

1CRM has the lowest price and is not just a CRM but a bundle of efficient tools in one package that improves the motion of the entire framework in an organization in a fluid and synchronized way. It provides a platform to improve the productivity on each and every step and the power to coalesce several departments to work in an orderly manner.
This helps any small or medium enterprises unleash the power of automation as well as overall management of projects, services and deliverables.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

We had a brief and very disappointing relationship with Infusionsoft a few years ago. They struggled in vain trying to get an API properly configured so that we could move data through one of our flagship web sites. After about half a dozen fruitless iterations, they gave up, we canceled our contract, and we went our separate ways. With ActiveCampaign, however, integration has never been a significant problem. Just being able to USE the software obviously makes a big difference! We've also been consistently pleased with the capabilities and support provided by ActiveCampaign. And it's much, much less expensive than Infusionsoft as well.
Tim Bost | TrustRadius Reviewer

Scalability

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Return on Investment

1CRM

  • It has overall increased sales productivity.
  • Has reduced lead time for customer and made the deliveries faster and more efficient.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Screenshots

Pricing Details

1CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

1CRM Editions & Modules

Additional Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$91
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

1CRM
9.0
ActiveCampaign
9.1

Likelihood to Renew

1CRM
ActiveCampaign
9.1

Usability

1CRM
9.0
ActiveCampaign
8.1

Reliability and Availability

1CRM
ActiveCampaign
9.3

Performance

1CRM
ActiveCampaign
7.8

Support Rating

1CRM
10.0
ActiveCampaign
8.4

Implementation Rating

1CRM
ActiveCampaign
7.1

Scalability

1CRM
ActiveCampaign
9.3

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