What users are saying about
56 Ratings
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Top Rated
781 Ratings
56 Ratings
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Score 8.3 out of 100

ActiveCampaign

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Top Rated
781 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Sales Force Automation

    9.3

    1CRM

    93%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 9/9 features

    Customer data management / contact management

    9.6
    96%
    5 Ratings
    N/A
    0 Ratings

    Workflow management

    9.6
    96%
    5 Ratings
    N/A
    0 Ratings

    Territory management

    9.3
    93%
    5 Ratings
    N/A
    0 Ratings

    Opportunity management

    9.6
    96%
    5 Ratings
    N/A
    0 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    8.6
    86%
    5 Ratings
    N/A
    0 Ratings

    Contract management

    8.8
    88%
    5 Ratings
    N/A
    0 Ratings

    Quote & order management

    9.6
    96%
    5 Ratings
    N/A
    0 Ratings

    Interaction tracking

    9.6
    96%
    5 Ratings
    N/A
    0 Ratings

    Channel / partner relationship management

    9.1
    91%
    5 Ratings
    N/A
    0 Ratings

    Customer Service & Support

    9.6

    1CRM

    96%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 3/3 features

    Case management

    9.5
    95%
    5 Ratings
    N/A
    0 Ratings

    Call center management

    10.0
    100%
    5 Ratings
    N/A
    0 Ratings

    Help desk management

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Marketing Automation

    8.5

    1CRM

    85%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 2/2 features

    Lead management

    8.6
    86%
    5 Ratings
    N/A
    0 Ratings

    Email marketing

    8.3
    83%
    5 Ratings
    N/A
    0 Ratings

    CRM Project Management

    9.0

    1CRM

    90%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 3/3 features

    Task management

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Billing and invoicing management

    8.7
    87%
    5 Ratings
    N/A
    0 Ratings

    Reporting

    9.4
    94%
    5 Ratings
    N/A
    0 Ratings

    CRM Reporting & Analytics

    9.1

    1CRM

    91%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 3/3 features

    Forecasting

    8.8
    88%
    5 Ratings
    N/A
    0 Ratings

    Pipeline visualization

    9.4
    94%
    5 Ratings
    N/A
    0 Ratings

    Customizable reports

    9.1
    91%
    5 Ratings
    N/A
    0 Ratings

    Customization

    8.9

    1CRM

    89%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 4/4 features

    Custom fields

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Custom objects

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Scripting environment

    8.6
    86%
    4 Ratings
    N/A
    0 Ratings

    API for custom integration

    8.7
    87%
    4 Ratings
    N/A
    0 Ratings

    Security

    9.3

    1CRM

    93%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 2/2 features

    Single sign-on capability

    9.1
    91%
    5 Ratings
    N/A
    0 Ratings

    Role-based user permissions

    9.4
    94%
    5 Ratings
    N/A
    0 Ratings

    Social CRM

    9.1

    1CRM

    91%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 2/2 features

    Social data

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Social engagement

    9.2
    92%
    4 Ratings
    N/A
    0 Ratings

    Integrations with 3rd-party Software

    8.4

    1CRM

    84%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 2/2 features

    Marketing automation

    8.3
    83%
    4 Ratings
    N/A
    0 Ratings

    Compensation management

    8.6
    86%
    4 Ratings
    N/A
    0 Ratings

    Platform

    7.7

    1CRM

    77%

    ActiveCampaign

    Feature Set Not Supported
    N/A
    1CRM ranks higher in 1/1 features

    Mobile access

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    1CRM

    Feature Set Not Supported
    N/A
    8.5

    ActiveCampaign

    85%
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.0
    80%
    527 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.5
    85%
    466 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.2
    82%
    422 Ratings

    Landing pages

    N/A
    0 Ratings
    7.2
    72%
    293 Ratings

    A/B testing

    N/A
    0 Ratings
    8.7
    87%
    336 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.4
    84%
    472 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.2
    92%
    613 Ratings

    List management

    N/A
    0 Ratings
    8.9
    89%
    588 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.1
    91%
    518 Ratings

    Lead Management

    1CRM

    Feature Set Not Supported
    N/A
    8.7

    ActiveCampaign

    87%
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    9.0
    90%
    440 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.6
    86%
    319 Ratings

    Data quality management

    N/A
    0 Ratings
    8.7
    87%
    359 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.7
    87%
    315 Ratings

    Campaign Management

    1CRM

    Feature Set Not Supported
    N/A
    8.5

    ActiveCampaign

    85%
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.3
    83%
    263 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.6
    86%
    253 Ratings

    Social Media Marketing

    1CRM

    Feature Set Not Supported
    N/A
    8.6

    ActiveCampaign

    86%
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.8
    88%
    230 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.5
    85%
    225 Ratings

    Reporting & Analytics

    1CRM

    Feature Set Not Supported
    N/A
    8.7

    ActiveCampaign

    87%
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.7
    87%
    536 Ratings

    Standard reports

    N/A
    0 Ratings
    8.9
    89%
    527 Ratings

    Custom reports

    N/A
    0 Ratings
    8.5
    85%
    335 Ratings

    Platform & Infrastructure

    1CRM

    Feature Set Not Supported
    N/A
    8.9

    ActiveCampaign

    89%
    ActiveCampaign ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    9.1
    91%
    353 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    235 Ratings

    Customizability

    N/A
    0 Ratings
    8.8
    88%
    369 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.9
    89%
    76 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    9.0
    90%
    51 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.9
    89%
    47 Ratings

    Attribute Ratings

    • 1CRM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.6

    1CRM

    96%
    5 Ratings
    9.1

    ActiveCampaign

    91%
    606 Ratings

    Likelihood to Renew

    1CRM

    N/A
    0 Ratings
    8.9

    ActiveCampaign

    89%
    18 Ratings

    Usability

    9.6

    1CRM

    96%
    4 Ratings
    8.2

    ActiveCampaign

    82%
    33 Ratings

    Availability

    1CRM

    N/A
    0 Ratings
    9.1

    ActiveCampaign

    91%
    4 Ratings

    Performance

    1CRM

    N/A
    0 Ratings
    6.9

    ActiveCampaign

    69%
    4 Ratings

    Support Rating

    9.7

    1CRM

    97%
    4 Ratings
    6.0

    ActiveCampaign

    60%
    37 Ratings

    In-Person Training

    1CRM

    N/A
    0 Ratings
    7.3

    ActiveCampaign

    73%
    1 Rating

    Implementation Rating

    1CRM

    N/A
    0 Ratings
    8.6

    ActiveCampaign

    86%
    10 Ratings

    Product Scalability

    1CRM

    N/A
    0 Ratings
    8.5

    ActiveCampaign

    85%
    4 Ratings

    Likelihood to Recommend

    1CRM

    While using 1CRM, I would be able to get the knowledge of customers preference, like how they would like to purchase the products. I'm able to build a good relationship with them. Even if I don't come to know about the contact information of customers, 1CRM ease to recall the full details of the customers.
    Anonymous | TrustRadius Reviewer

    ActiveCampaign

    ActiveCampaign is ideal for a small business that wants to do world-class marketing and sales, but is limited by budget and resources. AC makes contact management and marketing automation easy to manage when you don't have tons of time, personnel, or money. It's less appropriate for enterprise organizations that have the budget for a HubSpot platform.
    Bill Kerschbaum | TrustRadius Reviewer

    Pros

    1CRM

    • Sales management.
    • Marketing management.
    Prashant Choudhary | TrustRadius Reviewer

    ActiveCampaign

    • ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
    • No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
    • ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
    Jack Foster | TrustRadius Reviewer

    Cons

    1CRM

    • It should also have voice commands.
    • UX needs to be more interactive.
    • Rest is great.
    Puneet Madan | TrustRadius Reviewer

    ActiveCampaign

    • Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
    • Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
    Wendy Brodeur | TrustRadius Reviewer

    Pricing Details

    1CRM

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?

    Starting Price

    1CRM Editions & Modules

    Additional Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    Likelihood to Renew

    1CRM

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    Usability

    1CRM

    1CRM 9.6
    Based on 4 answers
    1CRM is wonderful and has helped my company grow and be prosperous. I highly recommend it!
    Garry Rumrill | TrustRadius Reviewer

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    Reliability and Availability

    1CRM

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    Performance

    1CRM

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    Support Rating

    1CRM

    1CRM 9.7
    Based on 4 answers
    I've had some questions and difficulty especially in data reporting and lead tracking but was solved very efficiently.
    Rey Oneal Garcia | TrustRadius Reviewer

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    Implementation Rating

    1CRM

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 8.6
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    Alternatives Considered

    1CRM

    While comparing 1crm with ClickUp, I'm able to take 5 screenshots in 1crm whereas in ClickUp i'm able to take only 4 screenshots .
    Anonymous | TrustRadius Reviewer

    ActiveCampaign

    We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
    Robin Waite | TrustRadius Reviewer

    Scalability

    1CRM

    No score
    No answers yet
    No answers on this topic

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    Return on Investment

    1CRM

    • It has overall increased sales productivity.
    • Has reduced lead time for customer and made the deliveries faster and more efficient.
    Prashant Choudhary | TrustRadius Reviewer

    ActiveCampaign

    • It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
    • Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
    • Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.
    Devin Ambron | TrustRadius Reviewer

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