What users are saying about
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 56 reviews and ratings
ActiveCampaign
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Top Rated
781 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 781 reviews and ratings
Feature Set Ratings
Sales Force Automation

9.3
1CRM
93%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 9/9 features
1CRM ranks higher in 9/9 features
Customer data management / contact management

9.6
96%
5 Ratings
N/A
0 Ratings
Workflow management

9.6
96%
5 Ratings
N/A
0 Ratings
Territory management

9.3
93%
5 Ratings
N/A
0 Ratings
Opportunity management

9.6
96%
5 Ratings
N/A
0 Ratings
Integration with email client (e.g., Outlook or Gmail)

8.6
86%
5 Ratings
N/A
0 Ratings
Contract management

8.8
88%
5 Ratings
N/A
0 Ratings
Quote & order management

9.6
96%
5 Ratings
N/A
0 Ratings
Interaction tracking

9.6
96%
5 Ratings
N/A
0 Ratings
Channel / partner relationship management

9.1
91%
5 Ratings
N/A
0 Ratings
Customer Service & Support

9.6
1CRM
96%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 3/3 features
1CRM ranks higher in 3/3 features
Case management

9.5
95%
5 Ratings
N/A
0 Ratings
Call center management

10.0
100%
5 Ratings
N/A
0 Ratings
Help desk management

9.3
93%
4 Ratings
N/A
0 Ratings
Marketing Automation

8.5
1CRM
85%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 2/2 features
1CRM ranks higher in 2/2 features
Lead management

8.6
86%
5 Ratings
N/A
0 Ratings
Email marketing

8.3
83%
5 Ratings
N/A
0 Ratings
CRM Project Management

9.0
1CRM
90%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 3/3 features
1CRM ranks higher in 3/3 features
Task management

9.0
90%
5 Ratings
N/A
0 Ratings
Billing and invoicing management

8.7
87%
5 Ratings
N/A
0 Ratings
Reporting

9.4
94%
5 Ratings
N/A
0 Ratings
CRM Reporting & Analytics

9.1
1CRM
91%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 3/3 features
1CRM ranks higher in 3/3 features
Forecasting

8.8
88%
5 Ratings
N/A
0 Ratings
Pipeline visualization

9.4
94%
5 Ratings
N/A
0 Ratings
Customizable reports

9.1
91%
5 Ratings
N/A
0 Ratings
Customization

8.9
1CRM
89%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 4/4 features
1CRM ranks higher in 4/4 features
Custom fields

9.0
90%
5 Ratings
N/A
0 Ratings
Custom objects

9.3
93%
4 Ratings
N/A
0 Ratings
Scripting environment

8.6
86%
4 Ratings
N/A
0 Ratings
API for custom integration

8.7
87%
4 Ratings
N/A
0 Ratings
Security

9.3
1CRM
93%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 2/2 features
1CRM ranks higher in 2/2 features
Single sign-on capability

9.1
91%
5 Ratings
N/A
0 Ratings
Role-based user permissions

9.4
94%
5 Ratings
N/A
0 Ratings
Social CRM

9.1
1CRM
91%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 2/2 features
1CRM ranks higher in 2/2 features
Social data

8.9
89%
4 Ratings
N/A
0 Ratings
Social engagement

9.2
92%
4 Ratings
N/A
0 Ratings
Integrations with 3rd-party Software

8.4
1CRM
84%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 2/2 features
1CRM ranks higher in 2/2 features
Marketing automation

8.3
83%
4 Ratings
N/A
0 Ratings
Compensation management

8.6
86%
4 Ratings
N/A
0 Ratings
Platform

7.7
1CRM
77%
ActiveCampaign
Feature Set Not Supported
N/A
1CRM ranks higher in 1/1 features
1CRM ranks higher in 1/1 features
Mobile access

7.7
77%
4 Ratings
N/A
0 Ratings
Email & Online Marketing

1CRM
Feature Set Not Supported
N/A
8.5
ActiveCampaign
85%
ActiveCampaign ranks higher in 9/9 features
ActiveCampaign ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings
8.0
80%
527 Ratings
Dynamic content

N/A
0 Ratings
8.5
85%
466 Ratings
Ability to test dynamic content

N/A
0 Ratings
8.2
82%
422 Ratings
Landing pages

N/A
0 Ratings
7.2
72%
293 Ratings
A/B testing

N/A
0 Ratings
8.7
87%
336 Ratings
Mobile optimization

N/A
0 Ratings
8.4
84%
472 Ratings
Email deliverability reporting

N/A
0 Ratings
9.2
92%
613 Ratings
List management

N/A
0 Ratings
8.9
89%
588 Ratings
Triggered drip sequences

N/A
0 Ratings
9.1
91%
518 Ratings
Lead Management

1CRM
Feature Set Not Supported
N/A
8.7
ActiveCampaign
87%
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings
9.0
90%
440 Ratings
Lead scoring and grading

N/A
0 Ratings
8.6
86%
319 Ratings
Data quality management

N/A
0 Ratings
8.7
87%
359 Ratings
Automated sales alerts and tasks

N/A
0 Ratings
8.7
87%
315 Ratings
Campaign Management

1CRM
Feature Set Not Supported
N/A
8.5
ActiveCampaign
85%
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Calendaring

N/A
0 Ratings
8.3
83%
263 Ratings
Event/webinar marketing

N/A
0 Ratings
8.6
86%
253 Ratings
Social Media Marketing

1CRM
Feature Set Not Supported
N/A
8.6
ActiveCampaign
86%
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings
8.8
88%
230 Ratings
Social profile integration

N/A
0 Ratings
8.5
85%
225 Ratings
Reporting & Analytics

1CRM
Feature Set Not Supported
N/A
8.7
ActiveCampaign
87%
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features
Dashboards

N/A
0 Ratings
8.7
87%
536 Ratings
Standard reports

N/A
0 Ratings
8.9
89%
527 Ratings
Custom reports

N/A
0 Ratings
8.5
85%
335 Ratings
Platform & Infrastructure

1CRM
Feature Set Not Supported
N/A
8.9
ActiveCampaign
89%
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API

N/A
0 Ratings
9.1
91%
353 Ratings
Role-based workflow & approvals

N/A
0 Ratings
8.6
86%
235 Ratings
Customizability

N/A
0 Ratings
8.8
88%
369 Ratings
Integration with Salesforce.com

N/A
0 Ratings
8.9
89%
76 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings
9.0
90%
51 Ratings
Integration with SugarCRM

N/A
0 Ratings
8.9
89%
47 Ratings
Attribute Ratings
- 1CRM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend

9.6
1CRM
96%
5 Ratings
9.1
ActiveCampaign
91%
606 Ratings
Likelihood to Renew

1CRM
N/A
0 Ratings
8.9
ActiveCampaign
89%
18 Ratings
Usability

9.6
1CRM
96%
4 Ratings
8.2
ActiveCampaign
82%
33 Ratings
Availability

1CRM
N/A
0 Ratings
9.1
ActiveCampaign
91%
4 Ratings
Performance

1CRM
N/A
0 Ratings
6.9
ActiveCampaign
69%
4 Ratings
Support Rating

9.7
1CRM
97%
4 Ratings
6.0
ActiveCampaign
60%
37 Ratings
In-Person Training

1CRM
N/A
0 Ratings
7.3
ActiveCampaign
73%
1 Rating
Implementation Rating

1CRM
N/A
0 Ratings
8.6
ActiveCampaign
86%
10 Ratings
Product Scalability

1CRM
N/A
0 Ratings
8.5
ActiveCampaign
85%
4 Ratings
Likelihood to Recommend
1CRM
While using 1CRM, I would be able to get the knowledge of customers preference, like how they would like to purchase the products. I'm able to build a good relationship with them. Even if I don't come to know about the contact information of customers, 1CRM ease to recall the full details of the customers.

Verified User
Analyst in Finance and Accounting
Capital Markets Company, 51-200 employeesActiveCampaign
ActiveCampaign is ideal for a small business that wants to do world-class marketing and sales, but is limited by budget and resources. AC makes contact management and marketing automation easy to manage when you don't have tons of time, personnel, or money. It's less appropriate for enterprise organizations that have the budget for a HubSpot platform.
Owner
Good GnusMarketing & Advertising, 1-10 employees
Pros
1CRM
- Sales management.
- Marketing management.
Business Development Manager
EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees
ActiveCampaign
- ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
- No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
- ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
Cons
1CRM
- It should also have voice commands.
- UX needs to be more interactive.
- Rest is great.
Product Developer
DXC TechnologyInformation Technology & Services, 10,001+ employees
ActiveCampaign
- Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
- Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
Pricing Details
1CRM
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—1CRM Editions & Modules
—
Additional Pricing Details
—ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—Likelihood to Renew
1CRM
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Usability
1CRM
1CRM 9.6
Based on 4 answers
1CRM is wonderful and has helped my company grow and be prosperous. I highly recommend it!
Technical Product Specialist
Northern Safety & IndustrialRetail, 201-500 employees
ActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
Reliability and Availability
1CRM
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Performance
1CRM
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Support Rating
1CRM
1CRM 9.7
Based on 4 answers
I've had some questions and difficulty especially in data reporting and lead tracking but was solved very efficiently.
Account Manager
Reed Elsevier PhilippinesLegal Services, 1001-5000 employees
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
Implementation Rating
1CRM
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
Alternatives Considered
1CRM

Verified User
Analyst in Finance and Accounting
Capital Markets Company, 51-200 employeesActiveCampaign
We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
Scalability
1CRM
No score
No answers yet
No answers on this topic
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
Return on Investment
1CRM
- It has overall increased sales productivity.
- Has reduced lead time for customer and made the deliveries faster and more efficient.
Business Development Manager
EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees
ActiveCampaign
- It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
- Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
- Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.
Founder + Strategist
Builtwell DigitalMarketing & Advertising, 1-10 employees