1CRM vs ActiveCampaign

What users are saying about

Score 8.3 out of 10

Based on 56 reviews and ratings

Score 8.6 out of 10

Based on 781 reviews and ratings

Feature Set Ratings

Sales Force Automation

9.3

1CRM

93%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 9/9 features

Customer data management / contact management

9.6

96%

5 Ratings

N/A

0 Ratings

Workflow management

9.6

96%

5 Ratings

N/A

0 Ratings

Territory management

9.3

93%

5 Ratings

N/A

0 Ratings

Opportunity management

9.6

96%

5 Ratings

N/A

0 Ratings

Integration with email client (e.g., Outlook or Gmail)

8.6

86%

5 Ratings

N/A

0 Ratings

Contract management

8.8

88%

5 Ratings

N/A

0 Ratings

Quote & order management

9.6

96%

5 Ratings

N/A

0 Ratings

Interaction tracking

9.6

96%

5 Ratings

N/A

0 Ratings

Channel / partner relationship management

9.1

91%

5 Ratings

N/A

0 Ratings

Customer Service & Support

9.6

1CRM

96%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 3/3 features

Case management

9.5

95%

5 Ratings

N/A

0 Ratings

Call center management

10.0

100%

5 Ratings

N/A

0 Ratings

Help desk management

9.3

93%

4 Ratings

N/A

0 Ratings

Marketing Automation

8.5

1CRM

85%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 2/2 features

Lead management

8.6

86%

5 Ratings

N/A

0 Ratings

Email marketing

8.3

83%

5 Ratings

N/A

0 Ratings

CRM Project Management

9.0

1CRM

90%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 3/3 features

Task management

9.0

90%

5 Ratings

N/A

0 Ratings

Billing and invoicing management

8.7

87%

5 Ratings

N/A

0 Ratings

Reporting

9.4

94%

5 Ratings

N/A

0 Ratings

CRM Reporting & Analytics

9.1

1CRM

91%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 3/3 features

Forecasting

8.8

88%

5 Ratings

N/A

0 Ratings

Pipeline visualization

9.4

94%

5 Ratings

N/A

0 Ratings

Customizable reports

9.1

91%

5 Ratings

N/A

0 Ratings

Customization

8.9

1CRM

89%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 4/4 features

Custom fields

9.0

90%

5 Ratings

N/A

0 Ratings

Custom objects

9.3

93%

4 Ratings

N/A

0 Ratings

Scripting environment

8.6

86%

4 Ratings

N/A

0 Ratings

API for custom integration

8.7

87%

4 Ratings

N/A

0 Ratings

Security

9.3

1CRM

93%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 2/2 features

Single sign-on capability

9.1

91%

5 Ratings

N/A

0 Ratings

Role-based user permissions

9.4

94%

5 Ratings

N/A

0 Ratings

Social CRM

9.1

1CRM

91%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 2/2 features

Social data

8.9

89%

4 Ratings

N/A

0 Ratings

Social engagement

9.2

92%

4 Ratings

N/A

0 Ratings

Integrations with 3rd-party Software

8.4

1CRM

84%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 2/2 features

Marketing automation

8.3

83%

4 Ratings

N/A

0 Ratings

Compensation management

8.6

86%

4 Ratings

N/A

0 Ratings

Platform

7.7

1CRM

77%

ActiveCampaign

Feature Set Not Supported

N/A

1CRM ranks higher in 1/1 features

Mobile access

7.7

77%

4 Ratings

N/A

0 Ratings

Email & Online Marketing

1CRM

Feature Set Not Supported

N/A

8.5

ActiveCampaign

85%

ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

N/A

0 Ratings

8.0

80%

527 Ratings

Dynamic content

N/A

0 Ratings

8.5

85%

466 Ratings

Ability to test dynamic content

N/A

0 Ratings

8.2

82%

422 Ratings

Landing pages

N/A

0 Ratings

7.2

72%

293 Ratings

A/B testing

N/A

0 Ratings

8.7

87%

336 Ratings

Mobile optimization

N/A

0 Ratings

8.4

84%

472 Ratings

Email deliverability reporting

N/A

0 Ratings

9.2

92%

613 Ratings

List management

N/A

0 Ratings

8.9

89%

588 Ratings

Triggered drip sequences

N/A

0 Ratings

9.1

91%

518 Ratings

Lead Management

1CRM

Feature Set Not Supported

N/A

8.7

ActiveCampaign

87%

ActiveCampaign ranks higher in 4/4 features

Lead nurturing

N/A

0 Ratings

9.0

90%

440 Ratings

Lead scoring and grading

N/A

0 Ratings

8.6

86%

319 Ratings

Data quality management

N/A

0 Ratings

8.7

87%

359 Ratings

Automated sales alerts and tasks

N/A

0 Ratings

8.7

87%

315 Ratings

Campaign Management

1CRM

Feature Set Not Supported

N/A

8.5

ActiveCampaign

85%

ActiveCampaign ranks higher in 2/2 features

Calendaring

N/A

0 Ratings

8.3

83%

263 Ratings

Event/webinar marketing

N/A

0 Ratings

8.6

86%

253 Ratings

Social Media Marketing

1CRM

Feature Set Not Supported

N/A

8.6

ActiveCampaign

86%

ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

N/A

0 Ratings

8.8

88%

230 Ratings

Social profile integration

N/A

0 Ratings

8.5

85%

225 Ratings

Reporting & Analytics

1CRM

Feature Set Not Supported

N/A

8.7

ActiveCampaign

87%

ActiveCampaign ranks higher in 3/3 features

Dashboards

N/A

0 Ratings

8.7

87%

536 Ratings

Standard reports

N/A

0 Ratings

8.9

89%

527 Ratings

Custom reports

N/A

0 Ratings

8.5

85%

335 Ratings

Platform & Infrastructure

1CRM

Feature Set Not Supported

N/A

8.9

ActiveCampaign

89%

ActiveCampaign ranks higher in 6/6 features

API

N/A

0 Ratings

9.1

91%

353 Ratings

Role-based workflow & approvals

N/A

0 Ratings

8.6

86%

235 Ratings

Customizability

N/A

0 Ratings

8.8

88%

369 Ratings

Integration with Salesforce.com

N/A

0 Ratings

8.9

89%

76 Ratings

Integration with Microsoft Dynamics CRM

N/A

0 Ratings

9.0

90%

51 Ratings

Integration with SugarCRM

N/A

0 Ratings

8.9

89%

47 Ratings

Attribute Ratings

1CRM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

1CRM

96%

5 Ratings

9.1

ActiveCampaign

91%

606 Ratings

1CRM

N/A

0 Ratings

8.9

ActiveCampaign

89%

18 Ratings

1CRM

96%

4 Ratings

8.2

ActiveCampaign

82%

33 Ratings

1CRM

N/A

0 Ratings

9.1

ActiveCampaign

91%

4 Ratings

1CRM

N/A

0 Ratings

6.9

ActiveCampaign

69%

4 Ratings

1CRM

97%

4 Ratings

6.0

ActiveCampaign

60%

37 Ratings

1CRM

N/A

0 Ratings

7.3

ActiveCampaign

73%

1 Rating

1CRM

N/A

0 Ratings

8.6

ActiveCampaign

86%

10 Ratings

1CRM

N/A

0 Ratings

8.5

ActiveCampaign

85%

4 Ratings

Pros

Sales management.
Marketing management.

Read full review

Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

View all 5 answers on this topic

ActiveCampaign is great for creating simple and complex automations easily and for almost any use case you can think of.
No code Email template design. ActiveCampaign allows you to quickly create stunning email marketing templates with no code (though I think you also have the option to use code if you want to).
ActiveCampaign as CRM may not be the most powerful although when combined with their automations it may well be. But typically we use it in its most basic form and this allows our clients to manage their clients very easily with little interference or even education from us.

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Jack Foster

Founder

NWEBA Digital LTDMarketing & Advertising, 1-10 employees

View all 606 answers on this topic

Cons

It should also have voice commands.
UX needs to be more interactive.
Rest is great.

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Puneet Madan

Product Developer

DXC TechnologyInformation Technology & Services, 10,001+ employees

View all 5 answers on this topic

Attribution - we have to manually set up UT parameters to learn how leads are coming to our website.
Contact sorting - Contacts are automatically sorted alphabetically by email, which is absurd. In order to view contacts by most recent (which to me would be the most desired view), we have to click "Date Created" twice every time we go to the contacts screen.

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Wendy Brodeur

CAD & Marketing Manager

Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees

View all 606 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Starting Price

—

1CRM Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

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Likelihood to Renew

No score

No answers yet

No answers on this topic

ActiveCampaign 8.9

Based on 18 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

View all 18 answers on this topic

Usability

1CRM 9.6

Based on 4 answers

1CRM is wonderful and has helped my company grow and be prosperous. I highly recommend it!

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Garry Rumrill

Technical Product Specialist

Northern Safety & IndustrialRetail, 201-500 employees

View all 4 answers on this topic

ActiveCampaign 8.2

Based on 33 answers

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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Matt Dickerson

President of Catalyst Movies

Catalyst Resource GroupMarketing & Advertising, 11-50 employees

View all 33 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

ActiveCampaign 9.1

Based on 4 answers

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

Performance

No score

No answers yet

No answers on this topic

ActiveCampaign 6.9

Based on 4 answers

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

Support Rating

1CRM 9.7

Based on 4 answers

I've had some questions and difficulty especially in data reporting and lead tracking but was solved very efficiently.

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Rey Oneal Garcia

Account Manager

Reed Elsevier PhilippinesLegal Services, 1001-5000 employees

View all 4 answers on this topic

ActiveCampaign 6.0

Based on 37 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

View all 37 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

ActiveCampaign 8.6

Based on 10 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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Alternatives Considered

While comparing 1crm with ClickUp, I'm able to take 5 screenshots in 1crm whereas in ClickUp i'm able to take only 4 screenshots .

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Verified User

Analyst in Finance and Accounting

Capital Markets Company, 51-200 employees

View all 5 answers on this topic

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.

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Robin Waite

Founder

Fearless BusinessProfessional Training & Coaching, 1-10 employees

View all 606 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

ActiveCampaign 8.5

Based on 4 answers

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

Return on Investment

It has overall increased sales productivity.
Has reduced lead time for customer and made the deliveries faster and more efficient.

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Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

View all 5 answers on this topic

It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.

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Devin Ambron

Founder + Strategist

Builtwell DigitalMarketing & Advertising, 1-10 employees

View all 606 answers on this topic

Screenshots

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See All (5) ActiveCampaign Screenshots