1CRM vs ActiveCampaign

Likelihood to Recommend

It is well suited for a small enterprise which is looking at budget as its main constraint, as this is literally the best priced model at $12 a month. Then again it provides much more than the basic CRM functionality, this also is good for any medium enterprises looking to work on its productivity in all the intertwined departments of sales, marketing, order management, project management, and finance.

Read full review

Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

View all 2 answers on this topic

If you are wanting to use a lead magnet to capture emails for specific lists, and then send those lists into an automated funnel, then ActiveCampaign is the email platform that you want to use. While I'm sure the other features are great, all I needed was something that could do this for me and ActiveCampaign more than met my needs.

Read full review

Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

View all 226 answers on this topic

Feature Rating Comparison

1CRM

ActiveCampaign

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

1CRM

ActiveCampaign

Case management

Call center management

Help desk management

1CRM

ActiveCampaign

Lead management

Email marketing

1CRM

Marketing automation

Compensation management

1CRM

ActiveCampaign

Mobile access

1CRM

ActiveCampaign

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

1CRM

ActiveCampaign

Lead nurturing

Lead scoring and grading

ActiveCampaign

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Easy to navigate
Easy to store and update customer information

Read full review

Rey Oneal Garcia

Account Manager

Reed Elsevier PhilippinesLegal Services, 1001-5000 employees

View all 2 answers on this topic

Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.

Read full review

Jim Harshaw Jr

President

Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees

View all 226 answers on this topic

Cons

Some random logouts but way less compared to others.
Becomes a little cluttered as it has all products, services and order management.

Read full review

Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

View all 2 answers on this topic

It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.

Read full review

Stephen Scott

Co-Owner

Terroir Seeds | Underwood GardensHorticulture, 1-10 employees

View all 226 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

ActiveCampaign 9.1

Based on 8 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

Read full review

page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

View all 8 answers on this topic

Usability

1CRM 9.0

Based on 1 answer

There are/is still room for improvement. But overall it delivers what is expected of it.

Read full review

Rey Oneal Garcia

Account Manager

Reed Elsevier PhilippinesLegal Services, 1001-5000 employees

View all 1 answers on this topic

ActiveCampaign 8.1

Based on 17 answers

It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.

Read full review

Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 17 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

ActiveCampaign 9.3

Based on 2 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

Read full review

Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Performance

No score

No answers yet

No answers on this topic

ActiveCampaign 7.8

Based on 2 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

Read full review

Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Support Rating

1CRM 10.0

Based on 1 answer

I've had some questions and difficulty especially in data reporting and lead tracking but was solved very efficiently.

Read full review

Rey Oneal Garcia

Account Manager

Reed Elsevier PhilippinesLegal Services, 1001-5000 employees

View all 1 answers on this topic

ActiveCampaign 8.4

Based on 19 answers

Any time I've reached out to support they've been extremely helpful. I've used the chat feature (when something was urgent) and email support (when the problem could wait). Every time they understood what issue I was having and how to fix it quickly. A++

Read full review

Kati Kiefer

Founder TrueMoneySaver.com

TrueMoneySaver.comFinancial Services, 1-10 employees

View all 19 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

ActiveCampaign 7.1

Based on 3 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

Read full review

William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

View all 3 answers on this topic

Alternatives Considered

1CRM has the lowest price and is not just a CRM but a bundle of efficient tools in one package that improves the motion of the entire framework in an organization in a fluid and synchronized way. It provides a platform to improve the productivity on each and every step and the power to coalesce several departments to work in an orderly manner.
This helps any small or medium enterprises unleash the power of automation as well as overall management of projects, services and deliverables.

Read full review

Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

View all 2 answers on this topic

We had a brief and very disappointing relationship with Infusionsoft a few years ago. They struggled in vain trying to get an API properly configured so that we could move data through one of our flagship web sites. After about half a dozen fruitless iterations, they gave up, we canceled our contract, and we went our separate ways. With ActiveCampaign, however, integration has never been a significant problem. Just being able to USE the software obviously makes a big difference! We've also been consistently pleased with the capabilities and support provided by ActiveCampaign. And it's much, much less expensive than Infusionsoft as well.

Read full review

Tim Bost

Editor & Publisher

FinancialCyclesWeekly.comPublishing, 1-10 employees

View all 226 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

ActiveCampaign 9.3

Based on 2 answers

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

Read full review

Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Return on Investment

It has overall increased sales productivity.
Has reduced lead time for customer and made the deliveries faster and more efficient.

Read full review

Prashant Choudhary

Business Development Manager

EMTEX ENGINEERING PRIVATE LIMITEDMachinery, 201-500 employees

View all 2 answers on this topic

The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.

Read full review

Nicholas De Salvo

Founder, Creative Director

Edge One MediaDesign, 1-10 employees

View all 226 answers on this topic

Pricing Details

General

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

—

Rating Summary

1CRM

ActiveCampaign

1CRM

ActiveCampaign

1CRM

ActiveCampaign

1CRM

ActiveCampaign

1CRM

ActiveCampaign

1CRM

ActiveCampaign

1CRM

ActiveCampaign

1CRM

ActiveCampaign