What users are saying about
37 Ratings
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Top Rated
114 Ratings
37 Ratings
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Score 7.7 out of 100

ActiveCampaign

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Top Rated
114 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

1CRM

It is well suited for a small enterprise which is looking at budget as its main constraint, as this is literally the best priced model at $12 a month. Then again it provides much more than the basic CRM functionality, this also is good for any medium enterprises looking to work on its productivity in all the intertwined departments of sales, marketing, order management, project management, and finance.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

1CRM
9.0
ActiveCampaign
Customer data management / contact management
1CRM
9.0
ActiveCampaign
Workflow management
1CRM
9.0
ActiveCampaign
Territory management
1CRM
9.0
ActiveCampaign
Opportunity management
1CRM
10.0
ActiveCampaign
Integration with email client (e.g., Outlook or Gmail)
1CRM
9.0
ActiveCampaign
Contract management
1CRM
7.0
ActiveCampaign
Quote & order management
1CRM
10.0
ActiveCampaign
Interaction tracking
1CRM
9.0
ActiveCampaign
Channel / partner relationship management
1CRM
9.0
ActiveCampaign

Customer Service & Support

1CRM
9.3
ActiveCampaign
Case management
1CRM
10.0
ActiveCampaign
Call center management
1CRM
9.0
ActiveCampaign
Help desk management
1CRM
9.0
ActiveCampaign

Marketing Automation

1CRM
10.0
ActiveCampaign
Lead management
1CRM
10.0
ActiveCampaign
Email marketing
1CRM
10.0
ActiveCampaign

CRM Project Management

1CRM
9.7
ActiveCampaign
Task management
1CRM
9.0
ActiveCampaign
Billing and invoicing management
1CRM
10.0
ActiveCampaign
Reporting
1CRM
10.0
ActiveCampaign

CRM Reporting & Analytics

1CRM
9.0
ActiveCampaign
Forecasting
1CRM
8.0
ActiveCampaign
Pipeline visualization
1CRM
9.0
ActiveCampaign
Customizable reports
1CRM
10.0
ActiveCampaign

Customization

1CRM
8.5
ActiveCampaign
Custom fields
1CRM
8.0
ActiveCampaign
Custom objects
1CRM
8.0
ActiveCampaign
Scripting environment
1CRM
9.0
ActiveCampaign
API for custom integration
1CRM
9.0
ActiveCampaign

Security

1CRM
8.5
ActiveCampaign
Single sign-on capability
1CRM
8.0
ActiveCampaign
Role-based user permissions
1CRM
9.0
ActiveCampaign

Social CRM

1CRM
7.5
ActiveCampaign
Social data
1CRM
7.0
ActiveCampaign
Social engagement
1CRM
8.0
ActiveCampaign

Integrations with 3rd-party Software

1CRM
9.5
ActiveCampaign
Marketing automation
1CRM
9.0
ActiveCampaign
Compensation management
1CRM
10.0
ActiveCampaign

Platform

1CRM
9.0
ActiveCampaign
Mobile access
1CRM
9.0
ActiveCampaign

Email & Online Marketing

1CRM
ActiveCampaign
8.3
WYSIWYG email editor
1CRM
ActiveCampaign
8.0
Dynamic content
1CRM
ActiveCampaign
8.0
Ability to test dynamic content
1CRM
ActiveCampaign
7.9
Landing pages
1CRM
ActiveCampaign
6.9
A/B testing
1CRM
ActiveCampaign
8.2
Mobile optimization
1CRM
ActiveCampaign
8.4
Email deliverability
1CRM
ActiveCampaign
8.7
List management
1CRM
ActiveCampaign
8.7
Triggered drip sequences
1CRM
ActiveCampaign
9.6

Reporting & Analytics

1CRM
ActiveCampaign
7.5
Dashboards
1CRM
ActiveCampaign
7.4
Standard reports
1CRM
ActiveCampaign
7.6
Custom reports
1CRM
ActiveCampaign
7.4

Pros

1CRM

  • Sales management.
  • Marketing management.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Cons

1CRM

  • Some random logouts but way less compared to others.
  • Becomes a little cluttered as it has all products, services and order management.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Likelihood to Renew

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.2
Based on 5 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Usability

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Reliability and Availability

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Performance

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Support Rating

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 9.0
Based on 3 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Implementation Rating

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Alternatives Considered

1CRM

1CRM has the lowest price and is not just a CRM but a bundle of efficient tools in one package that improves the motion of the entire framework in an organization in a fluid and synchronized way. It provides a platform to improve the productivity on each and every step and the power to coalesce several departments to work in an orderly manner.
This helps any small or medium enterprises unleash the power of automation as well as overall management of projects, services and deliverables.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Scalability

1CRM

No score
No answers yet
No answers on this topic

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Return on Investment

1CRM

  • It has overall increased sales productivity.
  • Has reduced lead time for customer and made the deliveries faster and more efficient.
Prashant Choudhary | TrustRadius Reviewer

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Pricing Details

1CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

1CRM
9.0
ActiveCampaign
8.8

Likelihood to Renew

1CRM
ActiveCampaign
9.2

Usability

1CRM
ActiveCampaign
9.0

Reliability and Availability

1CRM
ActiveCampaign
10.0

Performance

1CRM
ActiveCampaign
10.0

Support Rating

1CRM
ActiveCampaign
9.0

Implementation Rating

1CRM
ActiveCampaign
10.0

Scalability

1CRM
ActiveCampaign
10.0

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