1CRM vs. ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
1CRM
Score 6.9 out of 10
N/A
1CRM is an integrated customer relationship management (CRM) solution that covers the complete business management lifecycle. It includes features like collaboration and mobile access, and it can be customized for multiple industries. It is available in both open source and commercial editions.
$15
per month
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
Pricing
1CRMActiveCampaign
Editions & Modules
Startup
$15
per month
Startup+
$23
per month
Professional
$33
per month
Enterprise
$39
per month
Free
Free trial
No answers on this topic
Offerings
Pricing Offerings
1CRMActiveCampaign
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTry 1CRM free for 30 days, no credit card required
More Pricing Information
Features
1CRMActiveCampaign
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
1CRM
9.8
5 Ratings
24% above category average
ActiveCampaign
-
Ratings
Customer data management / contact management9.95 Ratings00 Ratings
Workflow management9.85 Ratings00 Ratings
Territory management9.75 Ratings00 Ratings
Opportunity management9.95 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.45 Ratings00 Ratings
Contract management9.65 Ratings00 Ratings
Quote & order management9.95 Ratings00 Ratings
Interaction tracking9.95 Ratings00 Ratings
Channel / partner relationship management9.75 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
1CRM
9.7
5 Ratings
26% above category average
ActiveCampaign
-
Ratings
Case management9.85 Ratings00 Ratings
Call center management10.05 Ratings00 Ratings
Help desk management9.14 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
1CRM
8.1
5 Ratings
7% above category average
ActiveCampaign
-
Ratings
Lead management8.15 Ratings00 Ratings
Email marketing8.05 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
1CRM
8.6
5 Ratings
13% above category average
ActiveCampaign
-
Ratings
Task management9.05 Ratings00 Ratings
Billing and invoicing management8.35 Ratings00 Ratings
Reporting8.55 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
1CRM
8.4
5 Ratings
10% above category average
ActiveCampaign
-
Ratings
Forecasting8.35 Ratings00 Ratings
Pipeline visualization8.55 Ratings00 Ratings
Customizable reports8.45 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
1CRM
8.5
5 Ratings
11% above category average
ActiveCampaign
-
Ratings
Custom fields8.45 Ratings00 Ratings
Custom objects9.14 Ratings00 Ratings
Scripting environment8.24 Ratings00 Ratings
API for custom integration8.34 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
1CRM
8.5
5 Ratings
2% above category average
ActiveCampaign
-
Ratings
Single sign-on capability8.45 Ratings00 Ratings
Role-based user permissions8.55 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
1CRM
8.4
4 Ratings
15% above category average
ActiveCampaign
-
Ratings
Social data8.44 Ratings00 Ratings
Social engagement8.54 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
1CRM
7.8
4 Ratings
9% above category average
ActiveCampaign
-
Ratings
Marketing automation8.04 Ratings00 Ratings
Compensation management7.64 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
1CRM
7.2
4 Ratings
4% below category average
ActiveCampaign
-
Ratings
Mobile access7.24 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
1CRM
-
Ratings
ActiveCampaign
8.8
662 Ratings
13% above category average
WYSIWYG email editor00 Ratings8.9579 Ratings
Dynamic content00 Ratings8.9518 Ratings
Ability to test dynamic content00 Ratings8.6469 Ratings
Landing pages00 Ratings8.9336 Ratings
A/B testing00 Ratings9.0379 Ratings
Mobile optimization00 Ratings9.2525 Ratings
Email deliverability reporting00 Ratings7.0629 Ratings
List management00 Ratings9.4648 Ratings
Triggered drip sequences00 Ratings9.4572 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
1CRM
-
Ratings
ActiveCampaign
8.8
523 Ratings
13% above category average
Lead nurturing automation00 Ratings9.1490 Ratings
Lead scoring and grading00 Ratings8.1358 Ratings
Data quality management00 Ratings9.1400 Ratings
Automated sales alerts and tasks00 Ratings9.1355 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
1CRM
-
Ratings
ActiveCampaign
9.3
372 Ratings
20% above category average
Calendaring00 Ratings9.3293 Ratings
Event/webinar marketing00 Ratings9.4285 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
1CRM
-
Ratings
ActiveCampaign
9.5
286 Ratings
24% above category average
Social sharing and campaigns00 Ratings9.6253 Ratings
Social profile integration00 Ratings9.4249 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
1CRM
-
Ratings
ActiveCampaign
8.4
625 Ratings
11% above category average
Dashboards00 Ratings8.0595 Ratings
Standard reports00 Ratings8.1582 Ratings
Custom reports00 Ratings8.9377 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
1CRM
-
Ratings
ActiveCampaign
9.2
489 Ratings
19% above category average
API00 Ratings9.5390 Ratings
Role-based workflow & approvals00 Ratings9.1266 Ratings
Customizability00 Ratings9.4419 Ratings
Integration with Salesforce.com00 Ratings9.291 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.760 Ratings
Integration with SugarCRM00 Ratings9.756 Ratings
Third-party software integrations00 Ratings7.618 Ratings
Best Alternatives
1CRMActiveCampaign
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
1CRMActiveCampaign
Likelihood to Recommend
9.9
(5 ratings)
7.7
(674 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(25 ratings)
Usability
9.9
(4 ratings)
7.6
(38 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
6.9
(5 ratings)
Support Rating
9.9
(4 ratings)
1.4
(41 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
8.6
(14 ratings)
Configurability
-
(0 ratings)
6.5
(4 ratings)
Ease of integration
-
(0 ratings)
8.9
(4 ratings)
Product Scalability
-
(0 ratings)
1.8
(5 ratings)
Vendor post-sale
-
(0 ratings)
6.5
(4 ratings)
Vendor pre-sale
-
(0 ratings)
7.2
(4 ratings)
User Testimonials
1CRMActiveCampaign
Likelihood to Recommend
Converge Technology Solutions
While using 1CRM, I would be able to get the knowledge of customers preference, like how they would like to purchase the products. I'm able to build a good relationship with them. Even if I don't come to know about the contact information of customers, 1CRM ease to recall the full details of the customers.
Read full review
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Pros
Converge Technology Solutions
  • Sales management.
  • Marketing management.
Read full review
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Cons
Converge Technology Solutions
  • It should also have voice commands.
  • UX needs to be more interactive.
  • Rest is great.
Read full review
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Likelihood to Renew
Converge Technology Solutions
No answers on this topic
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Usability
Converge Technology Solutions
1CRM is wonderful and has helped my company grow and be prosperous. I highly recommend it!
Read full review
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Reliability and Availability
Converge Technology Solutions
No answers on this topic
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Performance
Converge Technology Solutions
No answers on this topic
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Support Rating
Converge Technology Solutions
I've had some questions and difficulty especially in data reporting and lead tracking but was solved very efficiently.
Read full review
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Implementation Rating
Converge Technology Solutions
No answers on this topic
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Alternatives Considered
Converge Technology Solutions
While comparing 1crm with ClickUp, I'm able to take 5 screenshots in 1crm whereas in ClickUp i'm able to take only 4 screenshots .
Read full review
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Scalability
Converge Technology Solutions
No answers on this topic
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Return on Investment
Converge Technology Solutions
  • It has overall increased sales productivity.
  • Has reduced lead time for customer and made the deliveries faster and more efficient.
Read full review
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time