6sense vs. Data Axle Genie

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.2 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Data Axle Genie
Score 5.8 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
Pricing
6senseData Axle Genie
Editions & Modules
No answers on this topic
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
Offerings
Pricing Offerings
6senseData Axle Genie
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Community Pulse
6senseData Axle Genie
Top Pros
Top Cons
Features
6senseData Axle Genie
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
8% below category average
Data Axle Genie
-
Ratings
Automated routing and prioritization7.411 Ratings00 Ratings
Customer interaction histories8.011 Ratings00 Ratings
Syndicated content6.68 Ratings00 Ratings
Personalization7.310 Ratings00 Ratings
Engagement data tracking8.212 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
8% below category average
Data Axle Genie
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.38 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
4% above category average
Data Axle Genie
-
Ratings
Standard visitor segmentation8.411 Ratings00 Ratings
Behavioral visitor segmentation8.212 Ratings00 Ratings
ABM sales intelligence8.112 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
3% below category average
Data Axle Genie
-
Ratings
3rd party intent signals7.714 Ratings00 Ratings
Downstream intent signals7.413 Ratings00 Ratings
Account identification7.813 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Data Axle Genie
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
Data Axle Genie
6.2
6 Ratings
20% below category average
Advanced search00 Ratings6.06 Ratings
Identification of new leads00 Ratings8.06 Ratings
List quality00 Ratings9.06 Ratings
List upload/download00 Ratings7.06 Ratings
Ideal customer targeting00 Ratings5.06 Ratings
Load time/data access00 Ratings2.06 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
Data Axle Genie
7.0
6 Ratings
7% below category average
Contact information00 Ratings7.06 Ratings
Company information00 Ratings7.06 Ratings
Industry information00 Ratings7.06 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
Data Axle Genie
4.7
6 Ratings
45% below category average
Lead qualification process00 Ratings4.06 Ratings
Smart lists and recommendations00 Ratings3.06 Ratings
Salesforce integration00 Ratings1.04 Ratings
Company/business profiles00 Ratings7.06 Ratings
Alerts and reminders00 Ratings7.04 Ratings
Data hygiene00 Ratings6.05 Ratings
Automatic data refresh00 Ratings7.05 Ratings
Tags00 Ratings1.06 Ratings
Filters and segmentation00 Ratings6.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
Data Axle Genie
1.0
4 Ratings
153% below category average
Sales email templates00 Ratings1.04 Ratings
Append emails to records00 Ratings1.04 Ratings
Best Alternatives
6senseData Axle Genie
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Leadfeeder
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Score 7.2 out of 10
Lead411
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Score 9.1 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseData Axle Genie
Likelihood to Recommend
8.6
(127 ratings)
7.0
(6 ratings)
Likelihood to Renew
7.7
(4 ratings)
5.0
(1 ratings)
Usability
2.5
(26 ratings)
10.0
(1 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.5
(2 ratings)
-
(0 ratings)
Support Rating
3.0
(27 ratings)
10.0
(1 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.4
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseData Axle Genie
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
Read full review
Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
Read full review
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
Read full review
Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
Read full review
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
Read full review
Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
Read full review
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
Read full review
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Read full review
Data Axle
Easy to use and great customer service.
Read full review
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
Read full review
Data Axle
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review
Data Axle
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Read full review
Data Axle
Spot on and always available.
Read full review
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Read full review
Data Axle
No answers on this topic
Implementation Rating
6sense
dont implement it
Read full review
Data Axle
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
Read full review
Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review
Data Axle
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
Read full review
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
Read full review
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