6sense vs. RainKing (discontinued)

6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.

Incentivized

RainKing is awesome if your organization is planning on using it to help you acquire more targeted leads that fit well in the space you are going after. I love that there is no limit as to how many companies you can go after. The CSM that I worked with (Will Elchorn) did a superb job of answering any and all questions that I had.

Incentivized

• I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.

Incentivized

• Being able to search for companies that are currently evaluating solutions in your space.
• The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
• Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
• I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.

Incentivized

• I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.

Incentivized

• I'm not a fan of my account manager. He's not the most responsive.
• There are limitations to the software (ex: I've found several instances where I get a message that says I need to pay more to get information about certain people/companies).

Incentivized

6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

I've never noticed it being down but I rarely log into the web interface

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

I wasn't involved but heard it was great

Incentivized

I feel like ZoomInfo was a data-first company. Now they're trying to get into the ABM space, whereas 6sense came in as an ABM tool and has just continued improving and adding data capabilities. Their approach has made a lot more sense. The approach that ZoomInfo has taken—what they've built as their ABM tool—kind of just seems sloppy and not well thought out. The user experience doesn't seem as great, so it's not as appealing to a marketer trying to utilize ZoomInfo's ABM features. It's just clunky

Incentivized

We actually originally went with another product but changed our minds because of the price. While it may be pricey, it costs less than other products we looked at; however, this doesn't include [the hefty price tag that comes with] federal data. We're still deciding whether to purchase government/federal data. I also really like RK's customer support - they seemed very nice and genuinely wanted to make sure we were getting the best ROI.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• We have seen positive impact through 6QA’s and how the win rate is higher when one is involved.
• We have seen more accounts interacted with in large territories.
• We have also see more collaboration across the sales team members and roles.

Incentivized

• In general can help with more accurate targeting (competitors provide more accurate and granular department designations)
• It can help with account penetration since it does provide the family tree and it is quite accurate
• Alerts do help in understanding companies initiatives (however competitors do provide similar service)