6sense vs RainKing (acquired by DiscoverOrg)

Likelihood to Recommend

If your company wants to identify buying intent before the prospect starts talks with a competitor, or before the prospect even concretely defines their needs, 6sense is the answer.

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.

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Verified User

Manager in Corporate

Computer & Network Security Company, 51-200 employees

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Feature Rating Comparison

6sense

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RainKing (acquired by DiscoverOrg)

8.3

Advanced search

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8.4

Identification of new leads

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8.2

List quality

—

7.9

List upload/download

—

8.3

Ideal customer targeting

—

8.2

Load time/data access

—

8.9

6sense

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RainKing (acquired by DiscoverOrg)

8.5

Contact information

—

8.3

Industry information

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8.6

6sense

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RainKing (acquired by DiscoverOrg)

8.3

Lead qualification process

—

8.1

Smart lists and recommendations

—

8.3

Salesforce integration

—

8.5

Company/business profiles

—

8.5

Alerts and reminders

—

8.1

Data hygiene

—

8.2

Automatic data refresh

—

8.2

Filters and segmentation

—

8.4

6sense

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RainKing (acquired by DiscoverOrg)

9.0

Append emails to records

—

9.0

Pros

In-market account identification
Website visitor de-anonymizer
Data enrichment
ABM ad targeting
Industry & product innovation

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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RainKing seems to have a huge amount of data aggregated across verticals. I rarely encounter instances in which I can't find an account I'm looking for to add to our SFDC instance.
RainKing provides an attractive UI to holistically view accounts and all their details in one place.
RainKing's search engine is CRAZY good - I feel like I can search on tons of filters that are customizable or really pull in specific data so we can route data to specific regional account managers or sales reps in certain areas of the world.

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Verified User

Manager in Corporate

Computer & Network Security Company, 51-200 employees

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Cons

Reporting is still lack-luster, though they have made significant strides of improvement in the last two quarters
Taxonomy implementation process was a bit rough, likely because we asked for everything to be fast-tracked

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Parker O'Very

ABM & Marketing Operations Manager

Impartner SoftwareComputer Software, 51-200 employees

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Sometimes I do find that there are accounts that don't exist in RainKing and I'm adding the accounts to Salesforce by using Google, which is sort of a pain and makes RainKing not worth the price.
RainKing was pretty expensive, but I don't blame them for their business model.
When you don't purchase every package they provide, error messages consistently appear (e.g. for federal data, which costs more).

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Verified User

Manager in Corporate

Computer & Network Security Company, 51-200 employees

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