6sense vs. RainKing (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.2 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
RainKing (discontinued)
Score 7.7 out of 10
N/A
RainKing is a sales intelligence software solution offered by RainKing Software.N/A
Pricing
6senseRainKing (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseRainKing (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseRainKing (discontinued)
Top Pros
Top Cons
Features
6senseRainKing (discontinued)
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
6% below category average
RainKing (discontinued)
-
Ratings
Automated routing and prioritization7.411 Ratings00 Ratings
Customer interaction histories8.011 Ratings00 Ratings
Syndicated content6.68 Ratings00 Ratings
Personalization7.310 Ratings00 Ratings
Engagement data tracking8.212 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
4% below category average
RainKing (discontinued)
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.38 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
8% above category average
RainKing (discontinued)
-
Ratings
Standard visitor segmentation8.411 Ratings00 Ratings
Behavioral visitor segmentation8.212 Ratings00 Ratings
ABM sales intelligence8.112 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
1% above category average
RainKing (discontinued)
-
Ratings
3rd party intent signals7.714 Ratings00 Ratings
Downstream intent signals7.413 Ratings00 Ratings
Account identification7.813 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
23% below category average
RainKing (discontinued)
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
RainKing (discontinued)
8.3
14 Ratings
9% above category average
Advanced search00 Ratings8.014 Ratings
Identification of new leads00 Ratings8.914 Ratings
List quality00 Ratings8.013 Ratings
List upload/download00 Ratings7.113 Ratings
Ideal customer targeting00 Ratings8.914 Ratings
Load time/data access00 Ratings9.014 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
RainKing (discontinued)
8.6
15 Ratings
13% above category average
Contact information00 Ratings8.915 Ratings
Company information00 Ratings8.115 Ratings
Industry information00 Ratings9.014 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
RainKing (discontinued)
8.4
15 Ratings
13% above category average
Lead qualification process00 Ratings8.911 Ratings
Smart lists and recommendations00 Ratings8.012 Ratings
Salesforce integration00 Ratings8.011 Ratings
Company/business profiles00 Ratings8.913 Ratings
Alerts and reminders00 Ratings7.18 Ratings
Data hygiene00 Ratings8.913 Ratings
Automatic data refresh00 Ratings8.010 Ratings
Tags00 Ratings9.08 Ratings
Filters and segmentation00 Ratings8.914 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
RainKing (discontinued)
9.0
2 Ratings
17% above category average
Append emails to records00 Ratings9.02 Ratings
Best Alternatives
6senseRainKing (discontinued)
Small Businesses
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseRainKing (discontinued)
Likelihood to Recommend
8.6
(127 ratings)
8.8
(15 ratings)
Likelihood to Renew
7.7
(4 ratings)
-
(0 ratings)
Usability
2.7
(26 ratings)
-
(0 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.6
(2 ratings)
-
(0 ratings)
Support Rating
3.2
(27 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.6
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseRainKing (discontinued)
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
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Discontinued Products
RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
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Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
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Discontinued Products
  • Being able to search for companies that are currently evaluating solutions in your space.
  • The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
  • Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
  • I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
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Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
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Discontinued Products
  • Account manager - really unresponsive, not interested in helping with renewal, making the case to our execs
  • The Discover/RainKing team was not interested in helping us expand the way we are utilizing the tool, provide additional training, etc
  • Contacts department designation lacks in accuracy, we frequently found significant mismatches
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Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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Discontinued Products
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Discontinued Products
No answers on this topic
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
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Discontinued Products
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Discontinued Products
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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Discontinued Products
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Discontinued Products
No answers on this topic
Implementation Rating
6sense
dont implement it
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Discontinued Products
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
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Discontinued Products
I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Discontinued Products
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
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Discontinued Products
  • I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.
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