AB Tasty vs. Coveo Qubit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Coveo Qubit
Score 7.3 out of 10
Enterprise companies (1,001+ employees)
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using…N/A
Pricing
AB TastyCoveo Qubit
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyCoveo Qubit
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AB TastyCoveo Qubit
Considered Both Products
AB Tasty

No answer on this topic

Coveo Qubit
Chose Coveo Qubit
Qubit was already implemented when I joined. Although having used it for some time now, I can see why it was the chosen product.
Top Pros
Top Cons
Features
AB TastyCoveo Qubit
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
2% below category average
Coveo Qubit
-
Ratings
a/b experiment testing9.120 Ratings00 Ratings
Split URL testing10.013 Ratings00 Ratings
Multivariate testing8.617 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Visual / WYSIWYG editor7.516 Ratings00 Ratings
Advanced code editor8.66 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode9.17 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.04 Ratings00 Ratings
Client-side tests8.97 Ratings00 Ratings
Mutually exclusive tests8.22 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
20% below category average
Coveo Qubit
-
Ratings
Standard visitor segmentation8.218 Ratings00 Ratings
Behavioral visitor segmentation6.516 Ratings00 Ratings
Traffic allocation control6.219 Ratings00 Ratings
Website personalization8.217 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
13% below category average
Coveo Qubit
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.119 Ratings00 Ratings
Goal tracking8.619 Ratings00 Ratings
Test reporting5.820 Ratings00 Ratings
Results segmentation6.118 Ratings00 Ratings
Experiments results dashboard7.17 Ratings00 Ratings
Best Alternatives
AB TastyCoveo Qubit
Small Businesses
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Score 9.5 out of 10
Kameleoon
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Score 9.3 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
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Score 9.2 out of 10
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User Ratings
AB TastyCoveo Qubit
Likelihood to Recommend
9.0
(51 ratings)
8.0
(117 ratings)
Likelihood to Renew
7.7
(8 ratings)
8.1
(29 ratings)
Usability
-
(0 ratings)
7.1
(17 ratings)
Availability
-
(0 ratings)
9.0
(3 ratings)
Performance
-
(0 ratings)
7.3
(21 ratings)
Support Rating
7.3
(2 ratings)
6.8
(19 ratings)
In-Person Training
-
(0 ratings)
8.0
(6 ratings)
Implementation Rating
-
(0 ratings)
7.4
(8 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.7
(6 ratings)
Vendor post-sale
-
(0 ratings)
7.6
(12 ratings)
User Testimonials
AB TastyCoveo Qubit
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Coveo
Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Coveo
  • Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
  • On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
  • Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Coveo
  • While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Coveo
Qubit is currently providing resources and support we do not have internally. Our relationship managers are exceptional and I feel well informed and well supported by their team. The tool is nice, but our contacts from the company are the real reason to maintain our relationship. They work hard for clarity and continue to help us push for additional opportunities.
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Usability
AB Tasty
No answers on this topic
Coveo
Very simple user interface, built on top of advanced functionality, makes the platform easy to use. The team at Qubit are also very open to feedback and introduce new and useful features fairly often. On the reporting side, the inbuilt dashboard reports are good for a top-level view of test results, and Qubit have made a lot of their output data available should you wish to run your own analysis
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Reliability and Availability
AB Tasty
No answers on this topic
Coveo
I would say that the Qubit account managers are always available for any request. We have a lot of different promotions that could always do with last minute optimizing or changes and Qubit can be relied on to get this changes up and running in an impressive amount of time, so that we don't need to patch live or wait for the next IT sprint. Invaluable to our business.
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Performance
AB Tasty
No answers on this topic
Coveo
Technology is good for A/B testing and personalisation - allowing any team with a dedicated developer to create test relatively easily and to report/analyse them in a fair amount of details. Some advanced features, especially on the set up of test cells, are dearly missing. Unfortunately, new features are often not free of bugs... Also, support is sub-par, which means new features are realised without proper documentation, example or training (but of our Qubit counterparts and internally).
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Coveo
Qubit are supportive and flexible in providing support. They are happy working out of usual hours, even on weekends and if I have any doubts about the set up of an experience they’re quick to respond and willing to check my work. On particularly big revenue days they monitor our account and they’re quick to identify and problem solve any issues.
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In-Person Training
AB Tasty
No answers on this topic
Coveo
The training was great, but would be great to have a script or PDF with some explanations of the qubit JS layer. Without the script you can just try to learn on your own, so the training is not as powerfull as it could be. On the other hand - would be great to have training related to reading statistics or personalisation.
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Implementation Rating
AB Tasty
No answers on this topic
Coveo
Implementation couldn't be easier. All we needed to do was insert the tag. (easy) and set up the data layer. (dev required) This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day. Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Coveo
At the time of taking the product, we found no comparable alternatives. Since then, the product has only grown from strength to strength, so it still does not have any comparable competitors that offer both the technical product and business knowledge that Qubit can. Google appear to offering a competing product which may be one to watch in future, and something for Qubit to keep an eye on
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Scalability
AB Tasty
No answers on this topic
Coveo
Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Coveo
  • Faster recognition of customer needs - finding out exactly what customers are doing when they come on site.
  • Assessment of online assets for effectiveness and improvements - facilitated the analysis of 500 online feedback questionnaires for a campaign.
  • Mapping out lead conversion and helping identify opportunities to improve it.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

Coveo Qubit Screenshots

Screenshot of Screenshot of Screenshot of Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Screenshot of Segments overview page in Qubit Pro, showing a list of user-created audience segments.Screenshot of Selecting between the different types of experience in Qubit Pro to create a new personalization.Screenshot of Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.