AB Tasty vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Google Optimize
Score 7.4 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
AB TastyGoogle Optimize
Editions & Modules
No answers on this topic
Google Optimize
Free
Offerings
Pricing Offerings
AB TastyGoogle Optimize
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AB TastyGoogle Optimize
Considered Both Products
AB Tasty
Chose AB Tasty
AB Tasty is far more affordable than most of them, but with the same functionality and better reporting (reporting looks similar to Optimizely). Monetate requires an agency or a dedicated CRO team to manage and run tests, and is best for large companies with a lot of traffic …
Chose AB Tasty
AB Tasty is more of a marketer's tool. It's much better when it comes to QA, handly and reliable. There is a great customer support chat available in 5 minutes.
Chose AB Tasty
The product roadmap is interesting. Support is quite professional. Features are very useful.
Chose AB Tasty
Optimize does not support SPAs, it was a deal breaker for us. AB Tasty supports it very well.
Google Optimize
Chose Google Optimize
We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a …
Top Pros
Top Cons
TrustRadius Insights
AB TastyGoogle Optimize
Highlights

TrustRadius
Research Team Insight
Published

AB Tasty and Google Optimize are both A/B testing tools designed to help businesses test the performance of different versions of web content. Both A/B testing tools are used by businesses of all sizes, though AB Tasty is a little more popular with mid-sized businesses, and enterprises. At the same time, Google Optimize is more popular with smaller businesses. This may be due to Google Optimizes free offering that is usable for small businesses on a budget.

Features

Google Optimize and AB Tasty both offer essential A/B Testing features such as split testing, but they also have a few standout features that set them apart from each other.

AB Tasty provides robust customization features for pages, including custom CSS and JavaScript. These features allowed skilled developers to make complex changes within the AB Tasty page editor. AB Tasty also provides scenario testing features that let users visualize and step through different page designs before publishing them. Lastly, it is possible to run many tests at once using AB Tasty, so it is a great choice for organizations with many pages that need to be tested at once.

Google Optimize provides a clean, easy to use interface and essential A/B testing features at no charge. Google Optimize is usable for non-technical staff and allows for simple changes to pages for testing without writing code. Additionally, users can leverage Google Optimizes targeting features to target users by behavior, geography, or technology used. These targeting features are important for testing changes for specific browsers or regions. 

Limitations

Though Google Optimize and AB Tasty both include robust A/B testing features, they also have a few limitations that are important to consider.

AB Tasty can be difficult for non-technical users to use, and making complex changes to pages is challenging without developers who are skilled in CSS or JavaScript. This complexity can make AB Tasty a poor choice for businesses with limited technical resources to dedicate to A/B testing. Additionally, AB Tasty offers a free trial, but no forever-free version of the software. For businesses looking for a cheaper A/B testing option, AB Tasty may not be an appropriate choice.

Google Optimize is simple to use but isn’t able to make complex changes to pages through custom scripts. Lack of complexity may be a dealbreaker for businesses looking to test very different versions of pages, or pages that differ in script-based functionality. Additionally, Google Optimize is missing some analytics features such as heatmaps and doesn’t provide a survey tool for directly gauging user opinions. Lastly, Google Optimize only allows for 5 simultaneous tests.

Pricing

AB Tasty is priced depending on the business and doesn’t provide published pricing information. 

Google Optimize is a free product, though Google also offers a premium version called Optimize 360, which includes more advanced features such as a visual editor and additional simultaneous testing. Similarly to AB Tasty, Google Optimize has no published price but can provide quotes as requested.

Features
AB TastyGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
5% above category average
Google Optimize
4.9
8 Ratings
52% below category average
a/b experiment testing9.121 Ratings4.08 Ratings
Split URL testing9.114 Ratings2.08 Ratings
Multivariate testing8.918 Ratings4.08 Ratings
Multi-page/funnel testing8.615 Ratings1.06 Ratings
Mobile app testing7.94 Ratings2.72 Ratings
Test significance10.01 Ratings1.07 Ratings
Visual / WYSIWYG editor9.717 Ratings3.07 Ratings
Advanced code editor9.87 Ratings2.07 Ratings
Page surveys5.03 Ratings5.02 Ratings
Preview mode5.88 Ratings3.06 Ratings
Test duration calculator9.92 Ratings9.03 Ratings
Experiment scheduler9.95 Ratings7.05 Ratings
Client-side tests9.08 Ratings7.04 Ratings
Mutually exclusive tests10.03 Ratings8.02 Ratings
Cross-browser testing00 Ratings6.44 Ratings
Visitor recordings00 Ratings10.01 Ratings
Experiment workflow and approval00 Ratings8.93 Ratings
Dynamic experiment activation00 Ratings6.92 Ratings
Server-side tests00 Ratings2.62 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.5
20 Ratings
9% above category average
Google Optimize
7.0
8 Ratings
22% below category average
Standard visitor segmentation9.719 Ratings6.08 Ratings
Behavioral visitor segmentation9.317 Ratings7.06 Ratings
Traffic allocation control9.320 Ratings8.07 Ratings
Website personalization9.718 Ratings7.07 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.5
21 Ratings
0% above category average
Google Optimize
8.2
8 Ratings
4% below category average
Heatmap tool7.38 Ratings2.01 Ratings
Click analytics7.616 Ratings9.03 Ratings
Scroll maps8.58 Ratings9.02 Ratings
Conversion tracking9.120 Ratings9.06 Ratings
Goal tracking9.120 Ratings8.07 Ratings
Test reporting9.421 Ratings7.06 Ratings
Results segmentation7.619 Ratings10.04 Ratings
Experiments results dashboard9.48 Ratings9.97 Ratings
Form fill analysis00 Ratings8.01 Ratings
CSV export00 Ratings9.93 Ratings
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AB TastyGoogle Optimize
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Score 9.5 out of 10
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Score 9.5 out of 10
Medium-sized Companies
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Score 9.0 out of 10
Dynamic Yield
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Score 9.0 out of 10
Enterprises
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Score 9.0 out of 10
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User Ratings
AB TastyGoogle Optimize
Likelihood to Recommend
8.1
(52 ratings)
5.0
(10 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
7.3
(2 ratings)
8.7
(4 ratings)
User Testimonials
AB TastyGoogle Optimize
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Google
It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Google
  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
Read full review
Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Google
No answers on this topic
Usability
AB Tasty
No answers on this topic
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Read full review
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments