AB Tasty vs. Google Optimize
Product | Rating | Most Used By | Product Summary | Starting Price |
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AB Tasty | Mid-Size Companies (51-1,000 employees) | AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website. | N/A | |
Google Optimize | N/A | Google offers the Optimize A/B testing tool for testing website content and versions. | N/A |
AB Tasty | Google Optimize | |||||||||||||||
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Editions & Modules | No answers on this topic |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
AB Tasty | Google Optimize | |
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Considered Both Products | AB Tasty | Google Optimize No answer on this topic |
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Top Cons |
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AB Tasty | Google Optimize | |
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Highlights |
Research Team Insight Published AB Tasty and Google Optimize are both A/B testing tools designed to help businesses test the performance of different versions of web content. Both A/B testing tools are used by businesses of all sizes, though AB Tasty is a little more popular with mid-sized businesses, and enterprises. At the same time, Google Optimize is more popular with smaller businesses. This may be due to Google Optimizes free offering that is usable for small businesses on a budget. FeaturesGoogle Optimize and AB Tasty both offer essential A/B Testing features such as split testing, but they also have a few standout features that set them apart from each other. AB Tasty provides robust customization features for pages, including custom CSS and JavaScript. These features allowed skilled developers to make complex changes within the AB Tasty page editor. AB Tasty also provides scenario testing features that let users visualize and step through different page designs before publishing them. Lastly, it is possible to run many tests at once using AB Tasty, so it is a great choice for organizations with many pages that need to be tested at once. Google Optimize provides a clean, easy to use interface and essential A/B testing features at no charge. Google Optimize is usable for non-technical staff and allows for simple changes to pages for testing without writing code. Additionally, users can leverage Google Optimizes targeting features to target users by behavior, geography, or technology used. These targeting features are important for testing changes for specific browsers or regions. LimitationsThough Google Optimize and AB Tasty both include robust A/B testing features, they also have a few limitations that are important to consider. AB Tasty can be difficult for non-technical users to use, and making complex changes to pages is challenging without developers who are skilled in CSS or JavaScript. This complexity can make AB Tasty a poor choice for businesses with limited technical resources to dedicate to A/B testing. Additionally, AB Tasty offers a free trial, but no forever-free version of the software. For businesses looking for a cheaper A/B testing option, AB Tasty may not be an appropriate choice. Google Optimize is simple to use but isn’t able to make complex changes to pages through custom scripts. Lack of complexity may be a dealbreaker for businesses looking to test very different versions of pages, or pages that differ in script-based functionality. Additionally, Google Optimize is missing some analytics features such as heatmaps and doesn’t provide a survey tool for directly gauging user opinions. Lastly, Google Optimize only allows for 5 simultaneous tests. PricingAB Tasty is priced depending on the business and doesn’t provide published pricing information. Google Optimize is a free product, though Google also offers a premium version called Optimize 360, which includes more advanced features such as a visual editor and additional simultaneous testing. Similarly to AB Tasty, Google Optimize has no published price but can provide quotes as requested. |
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Testing and Experimentation |
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Audience Segmentation & Targeting |
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Results and Analysis |
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AB Tasty | Google Optimize | |
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Small Businesses | Convert Experiences Score 9.5 out of 10 | Convert Experiences Score 9.5 out of 10 |
Medium-sized Companies | Dynamic Yield Score 9.1 out of 10 | Dynamic Yield Score 9.1 out of 10 |
Enterprises | Dynamic Yield Score 9.1 out of 10 | Dynamic Yield Score 9.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AB Tasty | Google Optimize | |
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Likelihood to Recommend | 9.0 (51 ratings) | 8.0 (9 ratings) |
Likelihood to Renew | 7.7 (8 ratings) | - (0 ratings) |
Usability | - (0 ratings) | 10.0 (1 ratings) |
Support Rating | 7.3 (2 ratings) | 8.7 (4 ratings) |
AB Tasty | Google Optimize | |
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Likelihood to Recommend | AB Tasty | Google |
Pros | AB Tasty | Google |
Cons | AB Tasty | Google |
Likelihood to Renew | AB Tasty | Google No answers on this topic |
Usability | AB Tasty No answers on this topic | Google |
Support Rating | AB Tasty | Google |
Alternatives Considered | AB Tasty | Google |
Return on Investment | AB Tasty | Google |
ScreenShots | AB Tasty Screenshots |