What users are saying about
80 Ratings
46 Ratings
80 Ratings
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Score 8.5 out of 100
46 Ratings
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Score 8 out of 100

Highlights

AB Tasty and Google Optimize are both A/B testing tools designed to help businesses test the performance of different versions of web content. Both A/B testing tools are used by businesses of all sizes, though AB Tasty is a little more popular with mid-sized businesses, and enterprises. At the same time, Google Optimize is more popular with smaller businesses. This may be due to Google Optimizes free offering that is usable for small businesses on a budget.

Features

Google Optimize and AB Tasty both offer essential A/B Testing features such as split testing, but they also have a few standout features that set them apart from each other.

AB Tasty provides robust customization features for pages, including custom CSS and JavaScript. These features allowed skilled developers to make complex changes within the AB Tasty page editor. AB Tasty also provides scenario testing features that let users visualize and step through different page designs before publishing them. Lastly, it is possible to run many tests at once using AB Tasty, so it is a great choice for organizations with many pages that need to be tested at once.

Google Optimize provides a clean, easy to use interface and essential A/B testing features at no charge. Google Optimize is usable for non-technical staff and allows for simple changes to pages for testing without writing code. Additionally, users can leverage Google Optimizes targeting features to target users by behavior, geography, or technology used. These targeting features are important for testing changes for specific browsers or regions. 

Limitations

Though Google Optimize and AB Tasty both include robust A/B testing features, they also have a few limitations that are important to consider.

AB Tasty can be difficult for non-technical users to use, and making complex changes to pages is challenging without developers who are skilled in CSS or JavaScript. This complexity can make AB Tasty a poor choice for businesses with limited technical resources to dedicate to A/B testing. Additionally, AB Tasty offers a free trial, but no forever-free version of the software. For businesses looking for a cheaper A/B testing option, AB Tasty may not be an appropriate choice.

Google Optimize is simple to use but isn’t able to make complex changes to pages through custom scripts. Lack of complexity may be a dealbreaker for businesses looking to test very different versions of pages, or pages that differ in script-based functionality. Additionally, Google Optimize is missing some analytics features such as heatmaps and doesn’t provide a survey tool for directly gauging user opinions. Lastly, Google Optimize only allows for 5 simultaneous tests.

Pricing

AB Tasty is priced depending on the business and doesn’t provide published pricing information. 

Google Optimize is a free product, though Google also offers a premium version called Optimize 360, which includes more advanced features such as a visual editor and additional simultaneous testing. Similarly to AB Tasty, Google Optimize has no published price but can provide quotes as requested.

Community Pulse

Feature Set Ratings

  • AB Tasty ranks higher in 1 feature set: Testing and Experimentation
  • Google Optimize ranks higher in 2 feature sets: Audience Segmentation & Targeting, Results and Analysis

Testing and Experimentation

8.4

AB Tasty

84%
7.5

Google Optimize

75%
Google Optimize ranks higher in 11/19 features

a/b experiment testing

9.1
91%
20 Ratings
8.4
84%
7 Ratings

Split URL testing

9.8
98%
13 Ratings
10.0
100%
7 Ratings

Multivariate testing

8.6
86%
17 Ratings
9.6
96%
7 Ratings

Multi-page/funnel testing

8.5
85%
15 Ratings
9.9
99%
5 Ratings

Mobile app testing

7.9
79%
4 Ratings
2.7
27%
2 Ratings

Visual / WYSIWYG editor

7.6
76%
16 Ratings
7.8
78%
6 Ratings

Advanced code editor

8.6
86%
6 Ratings
7.9
79%
6 Ratings

Page surveys

5.1
51%
3 Ratings
5.0
50%
2 Ratings

Preview mode

9.1
91%
7 Ratings
9.0
90%
5 Ratings

Test duration calculator

9.0
90%
1 Rating
8.9
89%
3 Ratings

Experiment scheduler

8.9
89%
4 Ratings
8.9
89%
4 Ratings

Client-side tests

8.9
89%
7 Ratings
6.1
61%
3 Ratings

Mutually exclusive tests

8.2
82%
2 Ratings
8.0
80%
2 Ratings

Cross-browser testing

N/A
0 Ratings
6.8
68%
4 Ratings

Test significance

N/A
0 Ratings
6.1
61%
6 Ratings

Visitor recordings

N/A
0 Ratings
10.0
100%
1 Rating

Experiment workflow and approval

N/A
0 Ratings
8.7
87%
3 Ratings

Dynamic experiment activation

N/A
0 Ratings
6.8
68%
2 Ratings

Server-side tests

N/A
0 Ratings
2.6
26%
2 Ratings

Audience Segmentation & Targeting

7.3

AB Tasty

73%
9.7

Google Optimize

97%
Google Optimize ranks higher in 4/4 features

Standard visitor segmentation

8.2
82%
18 Ratings
9.2
92%
7 Ratings

Behavioral visitor segmentation

6.6
66%
16 Ratings
9.4
94%
5 Ratings

Traffic allocation control

6.3
63%
19 Ratings
10.0
100%
6 Ratings

Website personalization

8.2
82%
17 Ratings
10.0
100%
6 Ratings

Results and Analysis

7.5

AB Tasty

75%
8.6

Google Optimize

86%
Google Optimize ranks higher in 9/10 features

Heatmap tool

7.3
73%
8 Ratings
2.0
20%
1 Rating

Click analytics

7.7
77%
16 Ratings
8.9
89%
3 Ratings

Scroll maps

8.5
85%
8 Ratings
8.9
89%
2 Ratings

Conversion tracking

9.0
90%
19 Ratings
9.0
90%
6 Ratings

Goal tracking

8.6
86%
19 Ratings
9.8
98%
6 Ratings

Test reporting

5.9
59%
20 Ratings
10.0
100%
5 Ratings

Results segmentation

6.2
62%
18 Ratings
9.9
99%
4 Ratings

Experiments results dashboard

7.1
71%
7 Ratings
9.8
98%
7 Ratings

Form fill analysis

N/A
0 Ratings
8.0
80%
1 Rating

CSV export

N/A
0 Ratings
9.8
98%
3 Ratings

Attribute Ratings

  • AB Tasty is rated higher in 1 area: Likelihood to Recommend
  • Google Optimize is rated higher in 1 area: Support Rating

Likelihood to Recommend

9.0

AB Tasty

90%
51 Ratings
8.0

Google Optimize

80%
9 Ratings

Likelihood to Renew

7.7

AB Tasty

77%
8 Ratings

Google Optimize

N/A
0 Ratings

Usability

AB Tasty

N/A
0 Ratings
10.0

Google Optimize

100%
1 Rating

Support Rating

7.3

AB Tasty

73%
3 Ratings
8.5

Google Optimize

85%
6 Ratings

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review

Google

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Read full review

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review

Google

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review

Google

  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
Read full review

Pricing Details

AB Tasty

Starting Price

Editions & Modules

AB Tasty editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Google Optimize

    Starting Price

    $0

    Editions & Modules

    Google Optimize editions and modules pricing
    EditionModules
    Google OptimizeFree1

    Footnotes

    1. none

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    AB Tasty

    AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
    Read full review

    Google

    No answers on this topic

    Usability

    AB Tasty

    No answers on this topic

    Google

    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Read full review

    Support Rating

    AB Tasty

    Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
    Read full review

    Google

    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Read full review

    Alternatives Considered

    AB Tasty

    We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
    Read full review

    Google

    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Read full review

    Return on Investment

    AB Tasty

    • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
    • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
    • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
    • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
    Read full review

    Google

    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Read full review

    Screenshots

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