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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AB Tasty

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A

    Smartlook

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    Pricing
    AB TastySmartlook
    Editions & Modules
    No answers on this topic
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    Offerings
    Pricing Offerings
    AB TastySmartlook
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All Smartlook packages support both web and mobile app platforms.
    More Pricing Information
    Features
    AB TastySmartlook
    Testing and Experimentation
    Comparison of Testing and Experimentation features of AB Tasty and Smartlook
    Feature
    AB Tasty
    8.2
    22 Ratings
    2% below category average
    Smartlook
    -
    Ratings
    a/b experiment testing8.122 Ratings00 Ratings
    Split URL testing8.315 Ratings00 Ratings
    Multivariate testing8.119 Ratings00 Ratings
    Multi-page/funnel testing7.316 Ratings00 Ratings
    Mobile app testing7.05 Ratings00 Ratings
    Test significance7.73 Ratings00 Ratings
    Visual / WYSIWYG editor10.018 Ratings00 Ratings
    Advanced code editor8.78 Ratings00 Ratings
    Page surveys7.33 Ratings00 Ratings
    Preview mode7.49 Ratings00 Ratings
    Test duration calculator10.02 Ratings00 Ratings
    Experiment scheduler9.16 Ratings00 Ratings
    Client-side tests9.49 Ratings00 Ratings
    Server-side tests7.01 Ratings00 Ratings
    Mutually exclusive tests8.04 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of AB Tasty and Smartlook
    Feature
    AB Tasty
    8.5
    21 Ratings
    3% below category average
    Smartlook
    -
    Ratings
    Standard visitor segmentation9.120 Ratings00 Ratings
    Behavioral visitor segmentation7.418 Ratings00 Ratings
    Traffic allocation control9.121 Ratings00 Ratings
    Website personalization8.319 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of AB Tasty and Smartlook
    Feature
    AB Tasty
    8.5
    22 Ratings
    2% below category average
    Smartlook
    -
    Ratings
    Heatmap tool7.38 Ratings00 Ratings
    Click analytics9.116 Ratings00 Ratings
    Scroll maps9.18 Ratings00 Ratings
    Conversion tracking8.121 Ratings00 Ratings
    Goal tracking9.021 Ratings00 Ratings
    Test reporting8.222 Ratings00 Ratings
    Results segmentation8.219 Ratings00 Ratings
    Experiments results dashboard9.19 Ratings00 Ratings
    Best Alternatives
    AB TastySmartlook
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Crazy Egg
    Score7.9 out of 10
    Medium-sized Companies
    Kameleoon
    Score9.4 out of 10
    Crazy Egg
    Score7.9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Crazy Egg
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AB TastySmartlook
    Likelihood to Recommend
    9.5
    (53 ratings)
    9.0
    (141 ratings)
    Likelihood to Renew
    7.7
    (8 ratings)
    8.9
    (4 ratings)
    Usability
    8.8
    (3 ratings)
    10.0
    (75 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    7.3
    (2 ratings)
    10.0
    (107 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    AB TastySmartlook
    Likelihood to Recommend
    AB Tasty
    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Incentivized
    Read full review
    Smartlook
    Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
    Incentivized
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    Pros
    AB Tasty
    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Incentivized
    Read full review
    Smartlook
    • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
    • Real-time recording provides exceptional insights to our design & engineering teams.
    • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
    Incentivized
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    Cons
    AB Tasty
    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Incentivized
    Read full review
    Smartlook
    • I feel nickel and dimed with the events and funnels.
    • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
    • Recording playback isn't as clean and maneuverable like FullStory.
    Incentivized
    Read full review
    Likelihood to Renew
    AB Tasty
    AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
    Read full review
    Smartlook
    As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
    Incentivized
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    Usability
    AB Tasty
    The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.
    Incentivized
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    Smartlook
    Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
    Incentivized
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    Support Rating
    AB Tasty
    Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
    Incentivized
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    Smartlook
    Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
    Incentivized
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    Online Training
    AB Tasty
    There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.
    Incentivized
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    Smartlook
    No answers on this topic
    Alternatives Considered
    AB Tasty
    We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
    Incentivized
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    Smartlook
    It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
    Incentivized
    Read full review
    Return on Investment
    AB Tasty
    • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
    • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
    • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
    • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
    Read full review
    Smartlook
    • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
    • Smartlook has an amazing feature which is tracking the activities of return users.
    • It gives reliable and efficient services.
    Incentivized
    Read full review
    ScreenShots

    AB Tasty Screenshots

    Screenshot of the reporting interface.Screenshot of the dynamic widget library.Screenshot of AB Tasty's WYSIWYG editorScreenshot of the campaign management dashboardScreenshot of targeting criteria, available so users can target specific user segments

    Smartlook Screenshots

    Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps