What users are saying about
73 Ratings
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208 Ratings
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Smartlook

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208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Smartlook

I would recommend Smartlook as it is appropriate for any new website to understand how the overall users interact with the different aspects of the website. Smartlook is great for instances when you have to segment and catalog the extremely fine information of the user as well as review their application behavior. It is an especially great tool for newcomers because it broadens their horizons quite a lot.
Olivia Taylor | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Smartlook
a/b experiment testing
AB Tasty
8.4
Smartlook
Split URL testing
AB Tasty
8.4
Smartlook
Multivariate testing
AB Tasty
8.0
Smartlook
Multi-page/funnel testing
AB Tasty
7.4
Smartlook
Mobile app testing
AB Tasty
7.6
Smartlook
Visual / WYSIWYG editor
AB Tasty
7.8
Smartlook
Advanced code editor
AB Tasty
8.2
Smartlook
Page surveys
AB Tasty
7.3
Smartlook
Preview mode
AB Tasty
8.0
Smartlook
Experiment scheduler
AB Tasty
8.2
Smartlook
Client-side tests
AB Tasty
8.9
Smartlook
Mutually exclusive tests
AB Tasty
8.2
Smartlook

Audience Segmentation & Targeting

AB Tasty
8.5
Smartlook
Standard visitor segmentation
AB Tasty
8.3
Smartlook
Behavioral visitor segmentation
AB Tasty
8.4
Smartlook
Traffic allocation control
AB Tasty
8.6
Smartlook
Website personalization
AB Tasty
8.5
Smartlook

Results and Analysis

AB Tasty
7.6
Smartlook
Heatmap tool
AB Tasty
6.4
Smartlook
Click analytics
AB Tasty
7.9
Smartlook
Scroll maps
AB Tasty
7.8
Smartlook
Conversion tracking
AB Tasty
7.9
Smartlook
Goal tracking
AB Tasty
7.8
Smartlook
Test reporting
AB Tasty
8.0
Smartlook
Results segmentation
AB Tasty
7.2
Smartlook
Experiments results dashboard
AB Tasty
7.7
Smartlook

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Smartlook

  • It has all the best features to have on the platform for the websites to do well on the internet.
  • I have been using this platform in my organization for a very long time and it has been the best choice in handling analytics of website.
  • The best features of Smartlook which amazes me while using it that it gives me an understanding of the micro-level, which is beyond amazing.
  • It gives me the recording of a visitor who visits the profile and what the visitor does on the website or app.
Stefan Hart | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Smartlook

  • It would be nice to be able to categorize or sort the recordings into sections, such as "Improvements, Useful Interactions, Positive Experience" etc. - so the information could be easily sorted out & used.
  • I would like to flag recordings so I could review them again, or make notes on them.
  • It seems to take awhile for the recordings to load, especially when you click ahead in the recording.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Smartlook

Smartlook 8.2
Based on 2 answers
Since we integrated it in our apps we quickly understood that it was really useful for us. Now Smartlook is part of our processes and I believe that there aren't other alternatives with the same value for money.
Anonymous | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Smartlook

Smartlook 7.9
Based on 4 answers
It's fairly simple to get started with Smartlook as a beginner. You will be able to see the most important video recording results straight away. It gets a little more involved if you want to start using more complex features, but they do provide help with explainer videos to guide you
Louis Schietekat | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Smartlook

Smartlook 8.0
Based on 80 answers
We have not used Smartlook's Support yet, but we have used Smartlook's excellent documentation and walkthroughs for set-up and when we have questions. Smartlook walks you through the setup process with easy-to-understand tooltips, walkthroughs, and answers to frequently asked questions. Smartlook's documentation made setup and maintenance of our sites incredibly easy!
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Smartlook

We use both tools. While analytics gives more sophisticated tracking / KPI options, Smartlook is more valuable to understand website visitor behavior and UX improvements you want to look into. Smartlook is also more intuitive to set up and use in my view.
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Smartlook

  • We found out that people look for functions on our websites that we have not put there. e.g. they wanted to enlarge a photo and that was not possible.
  • We found out that pepole are a bit disoriented in our e-shop cart, that was why our sales were low. After adjusting the cart our sales went up by 3%.
  • We found out what categories our clients were looking for in our e-shop. We realized some categories were missing.
Nikol Burešová | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

Smartlook

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* per installation

Smartlook Editions & Modules

Edition
FreeFree forever1
Startup$392
Business$953
UltimateCustom pricing
Ultimate MobileCustom pricing
Startup Mobile$395
Business Mobile$1036
Free MobileFree forever7
  1. 1,500 sessions
  2. per month, 7,500 sessions
  3. per month, 25,000 sessions
  4. per month, 7,500 sessions
  5. per month, 25,000 sessions
  6. 3,000 sessions
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Smartlook
9.3

Likelihood to Renew

AB Tasty
7.7
Smartlook
8.2

Usability

AB Tasty
Smartlook
7.9

Support Rating

AB Tasty
7.3
Smartlook
8.0

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