74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
135 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Attribute Ratings

  • Tealium Customer Data Hub is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

7.7

Acoustic Analytics

77%
5 Ratings
8.7

Tealium Customer Data Hub

87%
53 Ratings

Likelihood to Renew

5.2

Acoustic Analytics

52%
2 Ratings
9.6

Tealium Customer Data Hub

96%
14 Ratings

Usability

Acoustic Analytics

N/A
0 Ratings
8.5

Tealium Customer Data Hub

85%
9 Ratings

Performance

Acoustic Analytics

N/A
0 Ratings
9.0

Tealium Customer Data Hub

90%
4 Ratings

Support Rating

Acoustic Analytics

N/A
0 Ratings
6.7

Tealium Customer Data Hub

67%
6 Ratings

Implementation Rating

Acoustic Analytics

N/A
0 Ratings
7.0

Tealium Customer Data Hub

70%
2 Ratings

Likelihood to Recommend

Acoustic

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
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Tealium

Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.
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Pros

Acoustic

  • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
  • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
  • Data is captured and processed in real-time which reveal unknown issues as they are happening.
  • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
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Tealium

  • Relationship links. In data management in predictive consumer behavior, there are many variables that may affect whether a customer may come back. In Oil & Gas these "One-Time Customers" aren't really one time but often different companies that buy through each other. Having customers like these is difficult because it becomes near impossible to keep track of their needs. Tealium change this by spotting similar buying patterns as well as similar locations and times for buying.
  • Mobility and connected devices is one of Tealium AudienceStream's major strong points. No longer are people tied to a computer to receive feedback, but we can pull up necessary analytics on-the-go during a meeting, to see things in real time. There is nothing stronger than this, it keeps employees engaged and it minimizes the burden of having to go in and manually look for a data file.
  • Intuitive Dashboard. While this point may seem superficial, there are many softwares that are absolutely powerful in data analytics but completely botch the user interface and dashboard. There is no second guessing or "I wonder what this button does" type of thought processes when you use AudienceStream. It is a program that feels natural to use with intuitive colors and graphs.
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Cons

Acoustic

  • More knowledge sharing sessions
  • UI/UX Improvements
  • More tooltips on icons
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Tealium

  • A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
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Pricing Details

Acoustic Analytics

Starting Price

Editions & Modules

Acoustic Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Tealium Customer Data Hub

    Starting Price

    Editions & Modules

    Tealium Customer Data Hub editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Acoustic

      I do not have power over contracts.
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      Tealium

      Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
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      Usability

      Acoustic

      No answers on this topic

      Tealium

      Compared to Google Tag Manager, which is designed to be a "DIY" type of product making it very easy to use or at least self-service, Tealium has a little more of a learning curve. However, you also have dedicated support to help you through.
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      Performance

      Acoustic

      No answers on this topic

      Tealium

      Great user interface. Easy to use. Very responsive.
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      Support Rating

      Acoustic

      No answers on this topic

      Tealium

      On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.
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      Implementation Rating

      Acoustic

      No answers on this topic

      Tealium

      Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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      Alternatives Considered

      Acoustic

      Added benefit
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      Tealium

      Google Tag Manager is a very good tag management system considering the price (free). It is still used on one of our supported sites. Even though your company will have to pay for Tealium iQ Tag Management, the benefits it has above Google Tag Manager are worth it in my opinion. The support is amazing and it offers a better interface and marketing tools (like the Tealium Web Companion). If there is something the marketing team can't accomplish on their own, the Tealium support team is always there to help. Adobe DTM was a product that we evaluated at the same time as Tealium iQ Tag Management. Their features seemed comparable to that of Tealium on paper. It was during a demo of the product that the lack of preparation of the presenter and the unintuitive interface unimpressed our marketing team enough that we passed on them.
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      Return on Investment

      Acoustic

      • The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
      • The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
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      Tealium

      • Ease of implementation of new marketing channels - we went from concept to completion in a week and a half when developing a new email program, and that included setting up the API to tie AudienceStream to our ESP.
      • Inspires blue sky thinking - we are no longer limited by the data we can specifically capture, allowing for us to develop a far more relevant and personalized experience both online and off.
      • From a budget standpoint, the spend on this tool is justified by the fact that AudienceStream can be used across other tools to enhance our marketing campaigns there - email, paid search, recommendations, testing, even offline marketing such as catalogs, retail stores, direct mail.
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