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Top Rated
314 Ratings
114 Ratings
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Score 8.8 out of 100

Adobe Campaign

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Top Rated
314 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Adobe Campaign

To give a boost to the internal and external marketing of companies it works very well. It helps a lot in the relationship with people and customers. It allows you to reach a large number of destinations very easily. Generates reports that maximize decision-making power over respective campaigns and products. The flows are better organized when using this resource.
Bruno Soares | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Campaign
8.4
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Adobe Campaign
8.0
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Campaign
9.1
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Adobe Campaign
7.7
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Adobe Campaign
8.5
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Campaign
8.2
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Adobe Campaign
8.5
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Campaign
9.1
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Campaign
8.5
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Campaign
8.2

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Campaign
6.7
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Adobe Campaign
7.1
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Adobe Campaign
7.3
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Campaign
6.3
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Adobe Campaign
6.0

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Campaign
7.8
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Adobe Campaign
8.2
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Campaign
7.4

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Adobe Campaign
7.9
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Adobe Campaign
8.0
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Adobe Campaign
7.7

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
Adobe Campaign
8.5
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Adobe Campaign
8.3
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Adobe Campaign
8.8
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Adobe Campaign
8.3

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Adobe Campaign
8.2
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Adobe Campaign
8.4
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Adobe Campaign
8.9
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Adobe Campaign
9.1
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Adobe Campaign
8.4
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Adobe Campaign
8.2
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Campaign
6.5

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Adobe Campaign

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Vince Vanderford | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Adobe Campaign

  • We consider that to work correctly with the application is very complicated as it requires technical knowledge superior to marketing.
  • In general, we have problems that we cannot solve in terms of usability, and their technical support system via e-mail is almost null, they take a long time to respond.
Ronald Gilbert | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.6
Based on 28 answers
I am giving this rating just because of the incredible and professional features of the Adobe Campaign. These benefits and features are really important to grow the ranking and visibility of a business with email marketing and campaign management. Even if you have experience in marketing or even if you are a new person, Adobe Campaign can help you.
Umair Butt | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.0
Based on 2 answers
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.7
Based on 33 answers
I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Adobe Campaign

As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

Screenshots

Adobe Campaign

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Adobe Campaign
8.3

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Adobe Campaign
8.4

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Adobe Campaign
8.6

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Adobe Campaign
7.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Adobe Campaign
7.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Adobe Campaign
8.7

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Adobe Campaign
8.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Adobe Campaign
8.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Adobe Campaign
8.0

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