54 Ratings
126 Ratings
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Score 8.4 out of 100
54 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.0

    Acoustic Campaign

    70%

    Braze

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    10 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Landing pages

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.9
    69%
    7 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    20 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Lead Management

    7.4

    Acoustic Campaign

    74%

    Braze

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 4/4 features

    Lead nurturing

    6.1
    61%
    8 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Data quality management

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    7.5
    75%
    4 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.0

    Acoustic Campaign

    70%

    Braze

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 2/2 features

    Calendaring

    6.5
    65%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    7.4
    74%
    4 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    6.3

    Acoustic Campaign

    63%

    Braze

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 2/2 features

    Social sharing and campaigns

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    Social profile integration

    6.2
    62%
    5 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.5

    Acoustic Campaign

    45%

    Braze

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 3/3 features

    Dashboards

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Standard reports

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Custom reports

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    5.7

    Acoustic Campaign

    57%

    Braze

    Feature Set Not Supported
    N/A
    Acoustic Campaign ranks higher in 6/6 features

    API

    5.2
    52%
    9 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    6.0
    60%
    4 Ratings
    N/A
    0 Ratings

    Customizability

    5.9
    59%
    5 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    4.3
    43%
    8 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Braze is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    4.1

    Acoustic Campaign

    41%
    40 Ratings
    9.3

    Braze

    93%
    24 Ratings

    Likelihood to Renew

    5.5

    Acoustic Campaign

    55%
    30 Ratings

    Braze

    N/A
    0 Ratings

    Usability

    8.0

    Acoustic Campaign

    80%
    6 Ratings

    Braze

    N/A
    0 Ratings

    Availability

    10.0

    Acoustic Campaign

    100%
    4 Ratings

    Braze

    N/A
    0 Ratings

    Performance

    7.0

    Acoustic Campaign

    70%
    4 Ratings

    Braze

    N/A
    0 Ratings

    Support Rating

    5.9

    Acoustic Campaign

    59%
    10 Ratings
    8.2

    Braze

    82%
    40 Ratings

    Online Training

    9.0

    Acoustic Campaign

    90%
    2 Ratings

    Braze

    N/A
    0 Ratings

    Implementation Rating

    7.4

    Acoustic Campaign

    74%
    8 Ratings

    Braze

    N/A
    0 Ratings

    Likelihood to Recommend

    Acoustic

    Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
    Read full review

    Braze

    Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.
    Read full review

    Pros

    Acoustic

    • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
    • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
    • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
    Read full review

    Braze

    • Is constantly improving all its features.
    • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
    • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
    • Has a strong community, where anyone can ask everything and other peers can contribute.
    Read full review

    Cons

    Acoustic

    • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
    • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
    • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
    • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
    • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
    • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
    Read full review

    Braze

    • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
    • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
    • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
    Read full review

    Pricing Details

    Acoustic Campaign

    Starting Price

    Editions & Modules

    Acoustic Campaign editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Braze

      Starting Price

      Editions & Modules

      Braze editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Optional

        Additional Details

        Likelihood to Renew

        Acoustic

        SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
        Read full review

        Braze

        No answers on this topic

        Usability

        Acoustic

        This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
        Read full review

        Braze

        No answers on this topic

        Reliability and Availability

        Acoustic

        While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
        Read full review

        Braze

        No answers on this topic

        Performance

        Acoustic

        The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
        Read full review

        Braze

        No answers on this topic

        Support Rating

        Acoustic

        The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
        Read full review

        Braze

        We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
        Read full review

        Online Training

        Acoustic

        The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
        Read full review

        Braze

        No answers on this topic

        Implementation Rating

        Acoustic

        Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
        Read full review

        Braze

        No answers on this topic

        Alternatives Considered

        Acoustic

        We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
        Read full review

        Braze

        Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
        Read full review

        Return on Investment

        Acoustic

        • we have not experienced any currently but moving to lead automation and lead scoring could change that.
        • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
        Read full review

        Braze

        • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
        • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
        • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
        Read full review

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