Acoustic Campaign vs. eTrigue DemandCenter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Campaign
Score 8.5 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
eTrigue
Score 6.0 out of 10
N/A
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
$600
per month
Pricing
Acoustic CampaigneTrigue DemandCenter
Editions & Modules
No answers on this topic
eTrigue DemandCenter pricing begins at:
$600
complete
Offerings
Pricing Offerings
Acoustic CampaigneTrigue
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acoustic CampaigneTrigue DemandCenter
Top Pros
Top Cons
Features
Acoustic CampaigneTrigue DemandCenter
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Campaign
7.0
10 Ratings
eTrigue DemandCenter
6.3
16 Ratings
WYSIWYG email editor4.010 Ratings7.015 Ratings
Dynamic content8.07 Ratings6.013 Ratings
Ability to test dynamic content7.58 Ratings8.612 Ratings
Landing pages5.18 Ratings7.015 Ratings
A/B testing7.010 Ratings6.010 Ratings
Mobile optimization6.97 Ratings5.011 Ratings
Email deliverability reporting8.020 Ratings4.032 Ratings
List management8.09 Ratings6.015 Ratings
Triggered drip sequences8.08 Ratings7.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Campaign
7.4
8 Ratings
eTrigue DemandCenter
6.3
16 Ratings
Lead nurturing6.18 Ratings6.015 Ratings
Lead scoring and grading7.97 Ratings7.012 Ratings
Data quality management8.07 Ratings6.014 Ratings
Automated sales alerts and tasks7.54 Ratings6.014 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Campaign
7.0
8 Ratings
eTrigue DemandCenter
6.8
14 Ratings
Calendaring6.58 Ratings8.611 Ratings
Event/webinar marketing7.44 Ratings5.014 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Campaign
6.3
5 Ratings
eTrigue DemandCenter
6.6
11 Ratings
Social sharing and campaigns6.54 Ratings5.011 Ratings
Social profile integration6.25 Ratings8.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Campaign
4.5
10 Ratings
eTrigue DemandCenter
6.7
16 Ratings
Dashboards4.210 Ratings7.016 Ratings
Standard reports4.210 Ratings6.016 Ratings
Custom reports5.18 Ratings7.013 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Campaign
5.7
10 Ratings
eTrigue DemandCenter
4.8
15 Ratings
API5.29 Ratings6.011 Ratings
Role-based workflow & approvals6.04 Ratings6.012 Ratings
Customizability5.95 Ratings6.014 Ratings
Integration with Salesforce.com4.38 Ratings9.011 Ratings
Integration with Microsoft Dynamics CRM5.03 Ratings1.06 Ratings
Integration with SugarCRM8.02 Ratings1.06 Ratings
User Ratings
Acoustic CampaigneTrigue DemandCenter
Likelihood to Recommend
4.1
(40 ratings)
6.0
(24 ratings)
Likelihood to Renew
5.5
(30 ratings)
9.7
(21 ratings)
Usability
8.0
(6 ratings)
8.9
(4 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
7.0
(4 ratings)
9.1
(2 ratings)
Support Rating
5.9
(10 ratings)
8.8
(8 ratings)
Online Training
9.0
(2 ratings)
-
(0 ratings)
Implementation Rating
7.4
(8 ratings)
8.4
(6 ratings)
User Testimonials
Acoustic CampaigneTrigue DemandCenter
Likelihood to Recommend
Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Pros
Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
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eTrigue
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
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Cons
Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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eTrigue
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Likelihood to Renew
Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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eTrigue
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Usability
Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
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eTrigue
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Reliability and Availability
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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eTrigue
No answers on this topic
Performance
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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eTrigue
No answers on this topic
Support Rating
Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
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eTrigue
Been very happy with their responsiveness and ability to resolve issues
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Online Training
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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eTrigue
No answers on this topic
Implementation Rating
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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eTrigue
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Alternatives Considered
Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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eTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
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Return on Investment
Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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eTrigue
  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
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