123 Ratings
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Score 8.7 out of 100
32 Ratings
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Score 7.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    10 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Landing pages

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.9
    69%
    7 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    20 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Lead Management

    7.4

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    74%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 4/4 features

    Lead nurturing

    6.1
    61%
    8 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Data quality management

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    7.5
    75%
    4 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

    Calendaring

    6.5
    65%
    8 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    7.4
    74%
    4 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    6.3

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    63%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 2/2 features

    Social sharing and campaigns

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    Social profile integration

    6.2
    62%
    5 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.5

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    45%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 3/3 features

    Dashboards

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Standard reports

    4.2
    42%
    10 Ratings
    N/A
    0 Ratings

    Custom reports

    5.1
    51%
    8 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    5.7

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    57%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Acoustic Campaign (formerly IBM Watson Campaign Automation) ranks higher in 6/6 features

    API

    5.2
    52%
    9 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    6.0
    60%
    4 Ratings
    N/A
    0 Ratings

    Customizability

    5.9
    59%
    5 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    4.3
    43%
    8 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Acoustic Campaign (formerly IBM Watson Campaign Automation) is rated higher in 1 area: Usability
    • Higher Logic Thrive is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

    Likelihood to Recommend

    4.1

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    41%
    40 Ratings
    7.4

    Higher Logic Thrive

    74%
    17 Ratings

    Likelihood to Renew

    5.5

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    55%
    30 Ratings
    10.0

    Higher Logic Thrive

    100%
    1 Rating

    Usability

    8.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    80%
    6 Ratings
    7.0

    Higher Logic Thrive

    70%
    2 Ratings

    Availability

    10.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    100%
    4 Ratings

    Higher Logic Thrive

    N/A
    0 Ratings

    Performance

    7.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    70%
    4 Ratings

    Higher Logic Thrive

    N/A
    0 Ratings

    Support Rating

    5.9

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    59%
    10 Ratings
    9.3

    Higher Logic Thrive

    93%
    3 Ratings

    Online Training

    9.0

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    90%
    2 Ratings

    Higher Logic Thrive

    N/A
    0 Ratings

    Implementation Rating

    7.4

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    74%
    8 Ratings

    Higher Logic Thrive

    N/A
    0 Ratings

    Likelihood to Recommend

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
    Kristin Lucido | TrustRadius Reviewer

    Higher Logic Thrive

    Higher Logic works very well for our business purposes. We can very easily create new communities when we need to (and this is often!). Our association isn't as concerned with driving engagement, but the tools Higher Logic provides allows us to take a closer look at the engagement level of our committee members when needed
    Victoria Holmen | TrustRadius Reviewer

    Pros

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
    • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
    • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
    Carey Marston | TrustRadius Reviewer

    Higher Logic Thrive

    • Higher Logic product managers are probably some of the best in the industry. They know their products and aren't pushy in trying to sell them to you. Don't get me wrong, they do try to sell you a product, but they understand that not everyone who is tasked with learning more is also a decision maker. That doesn't stop them from being professional and thorough in their demonstrations or explanation of fees.
    • Their technical support is top notch. Not only do they work to resolve issues, they also work with you to help you with non-issues. Our initial redesign was done by an agency that worked with HL directly to set up the new site. When I was tasked with a mini-redesign this year, HL technical support offered me a lot of insight on how to best do this using just my skills and HL.
    • They offer training on their platforms to ensure your success as an administrator. There is no cost and you can either go to their onsite two days "boot camp" or you can access a plethora of training videos and webinars through their online users' community.
    Theresa Grier | TrustRadius Reviewer

    Cons

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
    • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
    • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
    • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
    • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
    • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
    Jennifer Lewis | TrustRadius Reviewer

    Higher Logic Thrive

    • Reporting is copious but you cannot build your own reports so you may have lots of information in several different reports and have to pick and choose across several to combine manually. Exporting functionality is there but there are some reports that are only a screen shot and you cannot export them.
    Michelle Bovee Martin | TrustRadius Reviewer

    Pricing Details

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Higher Logic Thrive

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    Likelihood to Renew

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
    Based on 30 answers
    SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
    Shannon Feldpush | TrustRadius Reviewer

    Higher Logic Thrive

    Higher Logic Thrive 10.0
    Based on 1 answer
    They are a great company that offer great products - primarily their community. As they continue to grow and expand their offerings, I believe they will increase the number of products that offer and in turn grow their client base. We use their community, activity synch, and volunteer manager currently.
    Anonymous | TrustRadius Reviewer

    Usability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
    Based on 6 answers
    This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
    Michael Hobley | TrustRadius Reviewer

    Higher Logic Thrive

    Higher Logic Thrive 7.0
    Based on 2 answers
    The software is not that simple to use when you have to get volunteers involved in the content assembly process. The content management system that is native to Higher Logic could improve to make the task of training volunteers far easier. Given its simplicity, it is hard for the system to rival more developed websites that use advanced CMS software.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
    Based on 4 answers
    While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
    Michael Hobley | TrustRadius Reviewer

    Higher Logic Thrive

    No score
    No answers yet
    No answers on this topic

    Performance

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
    Based on 4 answers
    The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
    Anonymous | TrustRadius Reviewer

    Higher Logic Thrive

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
    Based on 10 answers
    The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
    Joe Sisler | TrustRadius Reviewer

    Higher Logic Thrive

    Higher Logic Thrive 9.3
    Based on 3 answers
    Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
    Jenna Carpentier | TrustRadius Reviewer

    Online Training

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
    Based on 2 answers
    The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
    Michael Hobley | TrustRadius Reviewer

    Higher Logic Thrive

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
    Based on 8 answers
    Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
    Anonymous | TrustRadius Reviewer

    Higher Logic Thrive

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
    Anonymous | TrustRadius Reviewer

    Higher Logic Thrive

    We are just in the early stages of looking into HubSpot Service Hub to determine if it will be a viable replacement for Higher Logic Community. We have other uses for the ServiceHub so there is an appeal to have it be a "one stop shop" for us. The big question however is how it will stack up to Higher Logic for the online communities. Candidly, while Higher Logic may be tough to beat in this area, it is something we will be looking closely at in the next 12 months.
    Daniel McHugh | TrustRadius Reviewer

    Return on Investment

    Acoustic Campaign (formerly IBM Watson Campaign Automation)

    • we have not experienced any currently but moving to lead automation and lead scoring could change that.
    • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
    Maureen Kolb | TrustRadius Reviewer

    Higher Logic Thrive

    • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
    • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
    • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
    Brandon Wells, MPA | TrustRadius Reviewer

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