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Top Rated
2805 Ratings
112 Ratings
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Score 8.5 out of 100

WordPress

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2805 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

WordPress

I love WordPress and it has been a go-to solution for multiple projects and businesses that I have been a part of. WordPress is a great option for startups, small, and medium-sized businesses. You can customize so much through the platform and create beautiful websites with little to no coding knowledge. There are so many people that work in WordPress so the community around troubleshooting and coming up with ideas is huge. It is an open-source platform so it does not limit your ability as you scale.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WordPress
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
WordPress
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WordPress
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
WordPress
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
WordPress
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WordPress
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
WordPress
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WordPress
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WordPress
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WordPress

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
WordPress
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
WordPress
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
WordPress
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WordPress
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
WordPress

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WordPress
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
WordPress
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
WordPress

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
WordPress
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
WordPress
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
WordPress

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
WordPress
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
WordPress
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
WordPress
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
WordPress

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
WordPress
8.4
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
WordPress
8.4
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
WordPress
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
WordPress
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
WordPress
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
WordPress
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WordPress
Internationalization / multi-language
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.3

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.4
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.4

Web Content Creation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.3
WYSIWYG editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.2
Code quality / cleanliness
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
7.8
Admin section
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.3
Page templates
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.2
Library of website themes
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.9
Mobile optimization / responsive design
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.6
Publishing workflow
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.5
Form generator
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
7.7

Web Content Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.5
Content taxonomy
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.3
SEO support
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.3
Bulk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
7.8
Availability / breadth of extensions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
9.4
Community / comment management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
8.8

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

WordPress

  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
Lisa Keyser | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

WordPress

  • The flip side of most of the previous question - so if the wrong theme is used, sites can be very slow and perform poorly
  • Many times you wind up with a ton of plugins of questionable value from different people adding them over time, which can slow the site down
  • It can be slow going to figure out how to input content depending on how devs have configured the backend
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

WordPress

WordPress 8.5
Based on 38 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Mathew Riexinger | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

WordPress

WordPress 8.9
Based on 20 answers
The quality of WordPress and ease of use is not comparable to other platforms. It's ideal that WordPress can be managed from any computer and mobile device since it's browser-based. Often with new software, I find there to be a significant steep learning curve; however, with WordPress it's relatively intuitive and there's plenty of available tutorials.
Tory Robinson | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

WordPress

WordPress 9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

WordPress

WordPress 8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

WordPress

WordPress 8.1
Based on 16 answers
There are forums for WordPress along with the Subreddit. I understand that this is an open-source product so they don't have a company supported helpline (which isn't feasible). It is a bit of a pain trying to Google the right solution for getting help from other experts. However, the support is pretty adequate as there are plenty of resources out there.
Anonymous | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

WordPress

WordPress 7.0
Based on 1 answer
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

WordPress

WordPress 10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

WordPress

WordPress 9.0
Based on 12 answers
WordPress is not a great solution if you have:1) A larger site with performance / availability requirements.2) Multiple types of content you want to share - each with its own underlying data structure.3) Multiple sites you need to manage.For very small sites where these needs are not paramount, WordPress is a decent solution
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

WordPress

We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
Anonymous | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

WordPress

WordPress 10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

WordPress

  • Delivering online training via a membership web portal is one of our main business activities, so our website is integral for making that work.
  • We also sell some products via e-commerce directly online.
  • Wordpress itself is free but requires a hosting service, and we also use some paid plugins, so we are paying a few hundred dollars each month for all our web services related to Wordpress. As a vital part of our marketing AND service delivery, the ROI cannot be underestimated.
James Crook ☛ Business Coach for Massage Therapists ☚ | TrustRadius Reviewer

Screenshots

WordPress

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WordPress

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
WordPress
8.9

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
WordPress
8.5

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
WordPress
8.9

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
WordPress
9.5

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
WordPress
8.6

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
WordPress
8.1

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
7.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
WordPress
10.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
WordPress
9.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
WordPress
10.0

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