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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquia Digital Experience Platform

    Score7.7 out of 10
    N/AThe Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Pricing
    Acquia Digital Experience PlatformActiveCampaign
    Editions & Modules
    No answers on this topic
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    Offerings
    Pricing Offerings
    Acquia Digital Experience PlatformActiveCampaign
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Acquia Digital Experience PlatformActiveCampaign
    Considered Both Products
    Acquia
    No answer on this topic
    ActiveCampaign
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    74 Answers
    98%
    Would buy again
    492 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    64 Answers
    98%
    Delivers good value for the price
    471 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    73 Answers
    98%
    Happy with the feature set
    493 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    48 Answers
    97%
    Lived up to sales and marketing promises
    454 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    53 Answers
    94%
    Implementation went as expected
    458 Answers
    Features
    Acquia Digital Experience PlatformActiveCampaign
    Security
    Comparison of Security features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    8.0
    49 Ratings
    1% below category average
    ActiveCampaign
    -
    Ratings
    Role-based user permissions8.049 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    7.7
    41 Ratings
    4% below category average
    ActiveCampaign
    8.7
    511 Ratings
    14% above category average
    API7.839 Ratings8.6409 Ratings
    Internationalization / multi-language7.632 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings8.6278 Ratings
    Customizability00 Ratings7.6437 Ratings
    Integration with Salesforce.com00 Ratings9.097 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.964 Ratings
    Integration with SugarCRM00 Ratings9.459 Ratings
    Third-party software integrations00 Ratings7.740 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    7.9
    43 Ratings
    11% above category average
    ActiveCampaign
    -
    Ratings
    WYSIWYG editor7.331 Ratings00 Ratings
    Code quality / cleanliness8.134 Ratings00 Ratings
    Admin section7.942 Ratings00 Ratings
    Page templates8.030 Ratings00 Ratings
    Library of website themes8.226 Ratings00 Ratings
    Mobile optimization / responsive design7.828 Ratings00 Ratings
    Publishing workflow7.934 Ratings00 Ratings
    Form generator7.924 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    7.0
    35 Ratings
    5% above category average
    ActiveCampaign
    -
    Ratings
    Content taxonomy7.728 Ratings00 Ratings
    SEO support6.029 Ratings00 Ratings
    Bulk management6.931 Ratings00 Ratings
    Availability / breadth of extensions7.432 Ratings00 Ratings
    Community / comment management7.226 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    WYSIWYG email editor00 Ratings8.4609 Ratings
    Dynamic content00 Ratings8.7541 Ratings
    Ability to test dynamic content00 Ratings8.4490 Ratings
    Landing pages00 Ratings7.6358 Ratings
    A/B testing00 Ratings8.4400 Ratings
    Mobile optimization00 Ratings9.2549 Ratings
    Email deliverability reporting00 Ratings8.6658 Ratings
    List management00 Ratings8.8677 Ratings
    Triggered drip sequences00 Ratings10.0596 Ratings
    Lead Management
    Comparison of Lead Management features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    ActiveCampaign
    8.3
    543 Ratings
    6% above category average
    Lead nurturing automation00 Ratings8.6509 Ratings
    Lead scoring and grading00 Ratings8.5371 Ratings
    Data quality management00 Ratings8.6417 Ratings
    Automated sales alerts and tasks00 Ratings8.8366 Ratings
    Lead segmentation and distribution00 Ratings6.919 Ratings
    Campaign Management
    Comparison of Campaign Management features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    ActiveCampaign
    9.0
    390 Ratings
    20% above category average
    Calendaring00 Ratings8.8311 Ratings
    Event/webinar marketing00 Ratings9.1293 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    ActiveCampaign
    6.8
    295 Ratings
    9% below category average
    Social sharing and campaigns00 Ratings7.2262 Ratings
    Social profile integration00 Ratings6.4257 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Acquia Digital Experience Platform and ActiveCampaign
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    ActiveCampaign
    8.2
    652 Ratings
    11% above category average
    Dashboards00 Ratings8.0623 Ratings
    Standard reports00 Ratings8.4611 Ratings
    Custom reports00 Ratings8.2397 Ratings
    Best Alternatives
    Acquia Digital Experience PlatformActiveCampaign
    Small Businesses
    Yext
    Score6.8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Progress Sitefinity
    Score7.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Acquia Digital Experience PlatformActiveCampaign
    Likelihood to Recommend
    8.4
    (93 ratings)
    8.6
    (703 ratings)
    Likelihood to Renew
    8.9
    (11 ratings)
    10.0
    (27 ratings)
    Usability
    7.7
    (2 ratings)
    9.3
    (66 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (5 ratings)
    Support Rating
    9.0
    (5 ratings)
    1.3
    (42 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (2 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    10.0
    (16 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (4 ratings)
    Product Scalability
    8.3
    (73 ratings)
    1.0
    (5 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (4 ratings)
    User Testimonials
    Acquia Digital Experience PlatformActiveCampaign
    Likelihood to Recommend
    Acquia
    It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
    Incentivized
    Read full review
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
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    Pros
    Acquia
    • It's fast, no lag time
    • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
    • Platform is very accessible to those who know how to manage the back end software.
    Incentivized
    Read full review
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Cons
    Acquia
    • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
    • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
    Incentivized
    Read full review
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
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    Likelihood to Renew
    Acquia
    We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
    Incentivized
    Read full review
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Usability
    Acquia
    It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
    Incentivized
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    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Reliability and Availability
    Acquia
    No answers on this topic
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
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    Performance
    Acquia
    No answers on this topic
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
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    Support Rating
    Acquia
    Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
    Incentivized
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    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
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    Implementation Rating
    Acquia
    It was implemented when I got there. I don't know how it was prior.
    Incentivized
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    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
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    Alternatives Considered
    Acquia
    We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
    Incentivized
    Read full review
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
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    Scalability
    Acquia
    The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
    Incentivized
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    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
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    Return on Investment
    Acquia
    • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
    • Acquia SOLR search provided a much-improved search experience on our website.
    • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
    • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
    Incentivized
    Read full review
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
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    ScreenShots

    ActiveCampaign Screenshots

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