What users are saying about
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Top Rated
79 Ratings
141 Ratings

Acquia Digital Experience Platform

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Top Rated
79 Ratings
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Score 8.3 out of 100
141 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Testing and Experimentation

    Acquia Digital Experience Platform

    Feature Set Not Supported
    N/A
    7.6

    Adobe Target

    76%
    Adobe Target ranks higher in 19/19 features

    a/b experiment testing

    N/A
    0 Ratings
    5.8
    58%
    8 Ratings

    Split URL testing

    N/A
    0 Ratings
    6.2
    62%
    7 Ratings

    Multivariate testing

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Multi-page/funnel testing

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Cross-browser testing

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    Mobile app testing

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Test significance

    N/A
    0 Ratings
    5.2
    52%
    8 Ratings

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    5.2
    52%
    8 Ratings

    Advanced code editor

    N/A
    0 Ratings
    8.1
    81%
    7 Ratings

    Page surveys

    N/A
    0 Ratings
    7.7
    77%
    4 Ratings

    Visitor recordings

    N/A
    0 Ratings
    8.2
    82%
    3 Ratings

    Preview mode

    N/A
    0 Ratings
    8.8
    88%
    7 Ratings

    Test duration calculator

    N/A
    0 Ratings
    8.8
    88%
    7 Ratings

    Experiment scheduler

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Experiment workflow and approval

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    Dynamic experiment activation

    N/A
    0 Ratings
    7.7
    77%
    4 Ratings

    Client-side tests

    N/A
    0 Ratings
    6.9
    69%
    7 Ratings

    Server-side tests

    N/A
    0 Ratings
    7.7
    77%
    4 Ratings

    Mutually exclusive tests

    N/A
    0 Ratings
    8.1
    81%
    7 Ratings

    Audience Segmentation & Targeting

    Acquia Digital Experience Platform

    Feature Set Not Supported
    N/A
    7.8

    Adobe Target

    78%
    Adobe Target ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    7.4
    74%
    8 Ratings

    Behavioral visitor segmentation

    N/A
    0 Ratings
    8.5
    85%
    7 Ratings

    Traffic allocation control

    N/A
    0 Ratings
    7.4
    74%
    8 Ratings

    Website personalization

    N/A
    0 Ratings
    7.9
    79%
    7 Ratings

    Results and Analysis

    Acquia Digital Experience Platform

    Feature Set Not Supported
    N/A
    7.3

    Adobe Target

    73%
    Adobe Target ranks higher in 10/10 features

    Heatmap tool

    N/A
    0 Ratings
    8.1
    81%
    4 Ratings

    Click analytics

    N/A
    0 Ratings
    6.3
    63%
    6 Ratings

    Scroll maps

    N/A
    0 Ratings
    7.7
    77%
    4 Ratings

    Form fill analysis

    N/A
    0 Ratings
    8.6
    86%
    4 Ratings

    Conversion tracking

    N/A
    0 Ratings
    6.5
    65%
    7 Ratings

    Goal tracking

    N/A
    0 Ratings
    7.3
    73%
    7 Ratings

    Test reporting

    N/A
    0 Ratings
    5.8
    58%
    8 Ratings

    Results segmentation

    N/A
    0 Ratings
    7.1
    71%
    7 Ratings

    CSV export

    N/A
    0 Ratings
    8.7
    87%
    6 Ratings

    Experiments results dashboard

    N/A
    0 Ratings
    7.3
    73%
    8 Ratings

    Attribute Ratings

    • Acquia Digital Experience Platform is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

    Likelihood to Recommend

    8.4

    Acquia Digital Experience Platform

    84%
    37 Ratings
    5.1

    Adobe Target

    51%
    35 Ratings

    Likelihood to Renew

    9.0

    Acquia Digital Experience Platform

    90%
    9 Ratings
    6.3

    Adobe Target

    63%
    24 Ratings

    Usability

    Acquia Digital Experience Platform

    N/A
    0 Ratings
    1.1

    Adobe Target

    11%
    4 Ratings

    Availability

    Acquia Digital Experience Platform

    N/A
    0 Ratings
    6.1

    Adobe Target

    61%
    8 Ratings

    Performance

    Acquia Digital Experience Platform

    N/A
    0 Ratings
    8.0

    Adobe Target

    80%
    6 Ratings

    Support Rating

    9.1

    Acquia Digital Experience Platform

    91%
    1 Rating
    3.4

    Adobe Target

    34%
    17 Ratings

    In-Person Training

    Acquia Digital Experience Platform

    N/A
    0 Ratings
    8.1

    Adobe Target

    81%
    3 Ratings

    Online Training

    Acquia Digital Experience Platform

    N/A
    0 Ratings
    6.1

    Adobe Target

    61%
    3 Ratings

    Implementation Rating

    Acquia Digital Experience Platform

    N/A
    0 Ratings
    7.2

    Adobe Target

    72%
    10 Ratings

    Product Scalability

    7.6

    Acquia Digital Experience Platform

    76%
    20 Ratings

    Adobe Target

    N/A
    0 Ratings

    Likelihood to Recommend

    Acquia Digital Experience Platform

    Well suited for rapid development of applications and sites, ease of maintenance, security enhancements, and ease of patching. Drupal for global enterprise content strategy i.e. industrial robustness. DevOps is there but needs to be easier to integrate with other vendors. In my experience, Acquia Digital Experience Platform doesn't support well data-driven process definition, setup, and management from an application standpoint. In production, we expected the production environment to be separated from the non-production environnement, which was only possible at the logical level and not at the network level.
    Olivier Parriche | TrustRadius Reviewer

    Adobe Target

    If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
    Jeff Thomas | TrustRadius Reviewer

    Pros

    Acquia Digital Experience Platform

    • Easy to manage multiple environments and a team of Site Developers and Site Administrators
    • Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
    • Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
    • Excellent and responsive support
    Anonymous | TrustRadius Reviewer

    Adobe Target

    • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
    • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
    Terri Harris | TrustRadius Reviewer

    Cons

    Acquia Digital Experience Platform

    • Using the platform is not for the faint of heart. It takes some understanding of how a back-end system technology works to be able to get anything done or even know where to go.
    • Being able to verify DNS services is not easy to do. A digital market is required to do this with Facebook or Google from time to time but it is hidden from the non-tech user. I need to find a tech expert to do a simple task that is holding up the quality of our digital advertising. This is the way the digital world works and these capabilities need to be exposed and easy to verify by non-tech users quickly without the possibility of disrupting the system.
    Anonymous | TrustRadius Reviewer

    Adobe Target

    • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
    • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
    • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Acquia Digital Experience Platform

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Adobe Target

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Acquia Digital Experience Platform

    Acquia Digital Experience Platform 9.0
    Based on 9 answers
    As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
    Sean Hanford | TrustRadius Reviewer

    Adobe Target

    Adobe Target 6.3
    Based on 24 answers
    We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
    Richard Hayes | TrustRadius Reviewer

    Usability

    Acquia Digital Experience Platform

    No score
    No answers yet
    No answers on this topic

    Adobe Target

    Adobe Target 1.1
    Based on 4 answers
    Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
    Brett Johnson | TrustRadius Reviewer

    Reliability and Availability

    Acquia Digital Experience Platform

    No score
    No answers yet
    No answers on this topic

    Adobe Target

    Adobe Target 6.1
    Based on 8 answers
    i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
    Petrik Oh | TrustRadius Reviewer

    Performance

    Acquia Digital Experience Platform

    No score
    No answers yet
    No answers on this topic

    Adobe Target

    Adobe Target 8.0
    Based on 6 answers
    The bottleneck is never the software program
    Brett Johnson | TrustRadius Reviewer

    Support Rating

    Acquia Digital Experience Platform

    Acquia Digital Experience Platform 9.1
    Based on 1 answer
    The team is always there to support any issue. We had an issue around adding more code into the system and they supported us all the way through.
    Anonymous | TrustRadius Reviewer

    Adobe Target

    Adobe Target 3.4
    Based on 17 answers
    On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
    Gary Poppe | TrustRadius Reviewer

    In-Person Training

    Acquia Digital Experience Platform

    No score
    No answers yet
    No answers on this topic

    Adobe Target

    Adobe Target 8.1
    Based on 3 answers
    The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
    Sarah Schick | TrustRadius Reviewer

    Online Training

    Acquia Digital Experience Platform

    No score
    No answers yet
    No answers on this topic

    Adobe Target

    Adobe Target 6.1
    Based on 3 answers
    The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
    Sarah Schick | TrustRadius Reviewer

    Implementation Rating

    Acquia Digital Experience Platform

    No score
    No answers yet
    No answers on this topic

    Adobe Target

    Adobe Target 7.2
    Based on 10 answers
    Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Acquia Digital Experience Platform

    Acquia [Digital Experience Platform]'s offering is much for extendable, flexible, and scalable. The security is far beyond WP and it is much easier to extend than Magento was. Being able to have access to all these tools at an enterprise level, but still have them remain open source is really a huge advantage in my mind.
    Anonymous | TrustRadius Reviewer

    Adobe Target

    We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
    Anonymous | TrustRadius Reviewer

    Scalability

    Acquia Digital Experience Platform

    Acquia Digital Experience Platform 7.6
    Based on 20 answers
    We do not use any of the proprietary features from Acquia [Digital Experience Platform], like Site Factory, that enable this. (I am allergic to proprietary.) But Drupal is inherently scaleable via multisite, and things like Single Sign On via contrib modules.
    Maria Greene | TrustRadius Reviewer

    Adobe Target

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Acquia Digital Experience Platform

    • Acquia has a positive impact on our internal ROI for our own website.
    • Most of our clients also see a positive impact on ROI when using Acquia for their web platform. This does change based on the cost of the Acquia instance.
    • Acquia allows us to save time and money on client projects, allowing us to increase our margins.
    Zach Ettelman | TrustRadius Reviewer

    Adobe Target

    • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
    • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
    Anonymous | TrustRadius Reviewer

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