Acquia Digital Experience Platform vs. Adobe Target

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.6 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Adobe Target
Score 7.5 out of 10
N/A
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
Pricing
Acquia Digital Experience PlatformAdobe Target
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformAdobe Target
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformAdobe Target
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformAdobe Target
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.3
49 Ratings
3% above category average
Adobe Target
-
Ratings
Role-based user permissions8.349 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.8
41 Ratings
3% below category average
Adobe Target
-
Ratings
API7.739 Ratings00 Ratings
Internationalization / multi-language7.832 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.8
43 Ratings
3% above category average
Adobe Target
-
Ratings
WYSIWYG editor7.631 Ratings00 Ratings
Code quality / cleanliness7.634 Ratings00 Ratings
Admin section7.942 Ratings00 Ratings
Page templates7.830 Ratings00 Ratings
Library of website themes7.526 Ratings00 Ratings
Mobile optimization / responsive design7.828 Ratings00 Ratings
Publishing workflow8.134 Ratings00 Ratings
Form generator7.824 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.6
35 Ratings
7% above category average
Adobe Target
-
Ratings
Content taxonomy8.028 Ratings00 Ratings
SEO support7.229 Ratings00 Ratings
Bulk management7.431 Ratings00 Ratings
Availability / breadth of extensions7.832 Ratings00 Ratings
Community / comment management7.726 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Adobe Target
8.1
9 Ratings
3% below category average
a/b experiment testing00 Ratings8.49 Ratings
Split URL testing00 Ratings8.28 Ratings
Multivariate testing00 Ratings8.28 Ratings
Multi-page/funnel testing00 Ratings7.36 Ratings
Cross-browser testing00 Ratings8.65 Ratings
Mobile app testing00 Ratings8.65 Ratings
Test significance00 Ratings7.59 Ratings
Visual / WYSIWYG editor00 Ratings7.78 Ratings
Advanced code editor00 Ratings8.07 Ratings
Page surveys00 Ratings7.84 Ratings
Visitor recordings00 Ratings8.24 Ratings
Preview mode00 Ratings8.28 Ratings
Test duration calculator00 Ratings8.18 Ratings
Experiment scheduler00 Ratings8.19 Ratings
Experiment workflow and approval00 Ratings7.96 Ratings
Dynamic experiment activation00 Ratings7.84 Ratings
Client-side tests00 Ratings8.57 Ratings
Server-side tests00 Ratings7.84 Ratings
Mutually exclusive tests00 Ratings8.28 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Adobe Target
8.3
9 Ratings
5% below category average
Standard visitor segmentation00 Ratings8.59 Ratings
Behavioral visitor segmentation00 Ratings8.28 Ratings
Traffic allocation control00 Ratings8.59 Ratings
Website personalization00 Ratings8.28 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Adobe Target
8.0
9 Ratings
6% below category average
Heatmap tool00 Ratings8.24 Ratings
Click analytics00 Ratings7.37 Ratings
Scroll maps00 Ratings7.84 Ratings
Form fill analysis00 Ratings8.74 Ratings
Conversion tracking00 Ratings8.28 Ratings
Goal tracking00 Ratings8.28 Ratings
Test reporting00 Ratings8.49 Ratings
Results segmentation00 Ratings8.28 Ratings
CSV export00 Ratings7.37 Ratings
Experiments results dashboard00 Ratings8.19 Ratings
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Acquia Digital Experience PlatformAdobe Target
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Score 9.5 out of 10
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Score 9.0 out of 10
Dynamic Yield
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Acquia Digital Experience PlatformAdobe Target
Likelihood to Recommend
8.1
(93 ratings)
6.9
(36 ratings)
Likelihood to Renew
8.3
(11 ratings)
6.3
(24 ratings)
Usability
7.8
(2 ratings)
1.1
(4 ratings)
Availability
-
(0 ratings)
6.1
(4 ratings)
Performance
-
(0 ratings)
8.0
(3 ratings)
Support Rating
8.8
(5 ratings)
3.5
(9 ratings)
In-Person Training
-
(0 ratings)
8.1
(3 ratings)
Online Training
-
(0 ratings)
6.1
(3 ratings)
Implementation Rating
9.1
(1 ratings)
7.2
(5 ratings)
Product Scalability
7.8
(73 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformAdobe Target
Likelihood to Recommend
Acquia
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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Adobe
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
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Pros
Acquia
  • It's fast, no lag time
  • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
  • Platform is very accessible to those who know how to manage the back end software.
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Adobe
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
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Cons
Acquia
  • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
  • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
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Adobe
  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Adobe
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
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Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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Adobe
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
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Reliability and Availability
Acquia
No answers on this topic
Adobe
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
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Performance
Acquia
No answers on this topic
Adobe
The bottleneck is never the software program
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Support Rating
Acquia
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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Adobe
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
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In-Person Training
Acquia
No answers on this topic
Adobe
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
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Online Training
Acquia
No answers on this topic
Adobe
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
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Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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Adobe
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
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Alternatives Considered
Acquia
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
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Adobe
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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Scalability
Acquia
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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Adobe
No answers on this topic
Return on Investment
Acquia
  • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
  • Acquia SOLR search provided a much-improved search experience on our website.
  • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
  • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
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Adobe
  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
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ScreenShots