What users are saying about
55 Ratings
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Score 7.7 out of 100
125 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Acquia Digital Experience Platform
8.3
Adobe Target
Role-based user permissions
Acquia Digital Experience Platform
8.3
Adobe Target

Platform & Infrastructure

Acquia Digital Experience Platform
8.0
Adobe Target
API
Acquia Digital Experience Platform
8.0
Adobe Target
Internationalization / multi-language
Acquia Digital Experience Platform
8.0
Adobe Target

Web Content Creation

Acquia Digital Experience Platform
8.5
Adobe Target
WYSIWYG editor
Acquia Digital Experience Platform
10.0
Adobe Target
Code quality / cleanliness
Acquia Digital Experience Platform
9.0
Adobe Target
Admin section
Acquia Digital Experience Platform
9.0
Adobe Target
Page templates
Acquia Digital Experience Platform
8.0
Adobe Target
Library of website themes
Acquia Digital Experience Platform
8.0
Adobe Target
Mobile optimization / responsive design
Acquia Digital Experience Platform
9.0
Adobe Target
Publishing workflow
Acquia Digital Experience Platform
9.0
Adobe Target
Form generator
Acquia Digital Experience Platform
6.0
Adobe Target

Web Content Management

Acquia Digital Experience Platform
8.4
Adobe Target
Content taxonomy
Acquia Digital Experience Platform
9.0
Adobe Target
SEO support
Acquia Digital Experience Platform
8.0
Adobe Target
Bulk management
Acquia Digital Experience Platform
8.0
Adobe Target
Availability / breadth of extensions
Acquia Digital Experience Platform
9.0
Adobe Target
Community / comment management
Acquia Digital Experience Platform
8.0
Adobe Target

Testing and Experimentation

Acquia Digital Experience Platform
Adobe Target
6.7
a/b experiment testing
Acquia Digital Experience Platform
Adobe Target
5.9
Split URL testing
Acquia Digital Experience Platform
Adobe Target
5.5
Multivariate testing
Acquia Digital Experience Platform
Adobe Target
8.0
Multi-page/funnel testing
Acquia Digital Experience Platform
Adobe Target
7.8
Cross-browser testing
Acquia Digital Experience Platform
Adobe Target
7.3
Mobile app testing
Acquia Digital Experience Platform
Adobe Target
5.9
Test significance
Acquia Digital Experience Platform
Adobe Target
4.6
Visual / WYSIWYG editor
Acquia Digital Experience Platform
Adobe Target
4.3
Advanced code editor
Acquia Digital Experience Platform
Adobe Target
8.1
Page surveys
Acquia Digital Experience Platform
Adobe Target
7.0
Visitor recordings
Acquia Digital Experience Platform
Adobe Target
8.2
Preview mode
Acquia Digital Experience Platform
Adobe Target
7.4
Test duration calculator
Acquia Digital Experience Platform
Adobe Target
8.1
Experiment scheduler
Acquia Digital Experience Platform
Adobe Target
8.9
Experiment workflow and approval
Acquia Digital Experience Platform
Adobe Target
4.2
Dynamic experiment activation
Acquia Digital Experience Platform
Adobe Target
7.4
Client-side tests
Acquia Digital Experience Platform
Adobe Target
5.1
Server-side tests
Acquia Digital Experience Platform
Adobe Target
7.1
Mutually exclusive tests
Acquia Digital Experience Platform
Adobe Target
7.2

Audience Segmentation & Targeting

Acquia Digital Experience Platform
Adobe Target
7.3
Standard visitor segmentation
Acquia Digital Experience Platform
Adobe Target
6.8
Behavioral visitor segmentation
Acquia Digital Experience Platform
Adobe Target
7.2
Traffic allocation control
Acquia Digital Experience Platform
Adobe Target
7.3
Website personalization
Acquia Digital Experience Platform
Adobe Target
8.0

Results and Analysis

Acquia Digital Experience Platform
Adobe Target
5.3
Heatmap tool
Acquia Digital Experience Platform
Adobe Target
6.9
Click analytics
Acquia Digital Experience Platform
Adobe Target
4.1
Scroll maps
Acquia Digital Experience Platform
Adobe Target
7.6
Form fill analysis
Acquia Digital Experience Platform
Adobe Target
6.5
Conversion tracking
Acquia Digital Experience Platform
Adobe Target
3.8
Goal tracking
Acquia Digital Experience Platform
Adobe Target
4.3
Test reporting
Acquia Digital Experience Platform
Adobe Target
4.6
Results segmentation
Acquia Digital Experience Platform
Adobe Target
3.8
CSV export
Acquia Digital Experience Platform
Adobe Target
5.0
Experiments results dashboard
Acquia Digital Experience Platform
Adobe Target
5.8

Pros

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Cons

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Usability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Reliability and Availability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Performance

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Support Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 3.9
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

In-Person Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Online Training

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Implementation Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acquia Digital Experience Platform

If you're project requires a multisite architecture with scalable site deployment, and your budget allows, I would recommend Acquia. Acquia pricing sits more on an Enterprise level, so it is overwhelming if you're hosting a smaller site. Pantheon is much more suited for smaller, one-off, independent sites, and they provide similar tooling, availability, and free SSL with every site. If you need to control every aspect of your server environment and you have a server admin on staff, then Rackspace can provide you with an open hosting environment for you to configure yourself.
Kyle Taylor | TrustRadius Reviewer

Adobe Target

Google Optimize - Way better than Adobe, even the free version. It automatically work with Google Analytics, and tracks revenue out of the box. Fantastic. Use this.Optimizely - As a paid service, this is another good option. Tracks revenue out of the box, good heatmapping, most basic features are included and actually work without needing tons of IT help. Customer support is excellent as well - actaully listens, answers questions fully, helps troubleshoot, and they will be happy to hop on a call or chat for instant service. Adobe Target does none of these things.
Ben Reckelhoff | TrustRadius Reviewer

Return on Investment

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Screenshots

Acquia Digital Experience Platform

Adobe Target

Pricing Details

Acquia Digital Experience Platform

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquia Digital Experience Platform
7.9
Adobe Target
5.1

Likelihood to Renew

Acquia Digital Experience Platform
10.0
Adobe Target
6.3

Usability

Acquia Digital Experience Platform
Adobe Target
1.1

Reliability and Availability

Acquia Digital Experience Platform
Adobe Target
6.1

Performance

Acquia Digital Experience Platform
Adobe Target
8.0

Support Rating

Acquia Digital Experience Platform
Adobe Target
3.9

In-Person Training

Acquia Digital Experience Platform
Adobe Target
8.1

Online Training

Acquia Digital Experience Platform
Adobe Target
6.1

Implementation Rating

Acquia Digital Experience Platform
Adobe Target
7.2

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