Acquisio vs NinjaCat | TrustRadius

What users are saying about

Score 8 out of 10

Based on 26 reviews and ratings

Score 8.1 out of 10

Based on 9 reviews and ratings

Pros

Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.

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Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Cons

Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
LinkedIn: No LinkedIn integration available

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Emmanuelle Ruscio

Campaign Manager

Planning MédiaMarketing and Advertising, 1-10 employees

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The tool does struggle with handling data from tools that aren't particularly clean.
Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
Portions of the tool don't work as expected but there are work-arounds in almost all situations.

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VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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Likelihood to Renew

Acquisio 5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Acquisio 6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Acquisio 8.2

Based on 4 answers

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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NinjaCat 7.1

Based on 3 answers

The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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Implementation Rating

Acquisio 8.0

Based on 2 answers

They handled it well.

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SEM Manager

Manning AdvertisingAutomotive, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.

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Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Return on Investment

Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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Barry Bartoszek

Display Specialist

iProspectMarketing and Advertising, 11-50 employees

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Improved perception of business by improving reporting
Much quicker optimization for clients
Stands out ahead of competitors

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VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

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