What users are saying about
25 Ratings
26 Ratings
25 Ratings
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Score 6.5 out of 101
26 Ratings
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Score 8.9 out of 101

Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
No photo available

OpenX

What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users?How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
J C Mullally profile photo

Feature Rating Comparison

Ad Campaigns

Acquisio
OpenX
9.4
Ad campaign creation
Acquisio
OpenX
10.0
Ad deployment
Acquisio
OpenX
10.0
Display advertising
Acquisio
OpenX
9.0
Ad display and retargeting segmentation
Acquisio
OpenX
9.0
Sequence targeting
Acquisio
OpenX
9.0

Ad Reporting & Analytics

Acquisio
OpenX
8.2
Ad dashboards
Acquisio
OpenX
9.0
Ad performance reports
Acquisio
OpenX
10.0
Ad conversion tracking
Acquisio
OpenX
6.0
Ad attribution reporting
Acquisio
OpenX
8.0
Cross-channel ad management
Acquisio
OpenX
8.0
Ad forecasting and optimization
Acquisio
OpenX
8.0

Pros

Acquisio

  • Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
  • Customer service and response has typically been very quick when we have an issue.
  • It is fairly easy to customize the look of reports to fit our brand.
No photo available

OpenX

  • OpenX easily allows us to manage our network and inventory.
  • Enterprise support staff is very helpful; training is accessible.
  • They are local to Los Angeles.
  • Reporting registers relatively quickly.
No photo available

Cons

Acquisio

  • We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
  • We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
  • We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
  • Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.
No photo available

OpenX

  • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
  • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
  • Real-time reporting or a status dashboard would be great.
No photo available

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available

OpenX

OpenX 7.0
Based on 10 answers
My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.
No photo available

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

OpenX

OpenX 9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

Acquisio

Acquisio 8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available

OpenX

OpenX 10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

OpenX

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

I have worked with Adwords, Facebook and Acquisio
No photo available

OpenX

I use OpenX along with Sailthru because the two combined give me the full amount of reporting statistics I need to give to clients. I would say they are equal but different, and both are necessary but it would be great if all of these statistics could be contained within one program.
Cassidy Ebert profile photo

Return on Investment

Acquisio

  • Improving the time of reporting
No photo available

OpenX

  • Increased efficiency for my clients
No photo available

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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