What users are saying about

Acquisio

25 Ratings

OpenX

26 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

OpenX

26 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.
Emmanuelle Ruscio profile photo

OpenX

OpenX is well suited from anything from a small blog to a large enterprise serving millions/billions of impressions per month. Although someone with a solid understanding of the technologies and concepts involved to implement, maintain, and manage the solution is key
Michael Grazziani profile photo

Feature Rating Comparison

Ad Campaigns

Acquisio
OpenX
9.4
Ad campaign creation
Acquisio
OpenX
10.0
Ad deployment
Acquisio
OpenX
10.0
Display advertising
Acquisio
OpenX
9.0
Ad display and retargeting segmentation
Acquisio
OpenX
9.0
Sequence targeting
Acquisio
OpenX
9.0

Ad Reporting & Analytics

Acquisio
OpenX
8.2
Ad dashboards
Acquisio
OpenX
9.0
Ad performance reports
Acquisio
OpenX
10.0
Ad conversion tracking
Acquisio
OpenX
6.0
Ad attribution reporting
Acquisio
OpenX
8.0
Cross-channel ad management
Acquisio
OpenX
8.0
Ad forecasting and optimization
Acquisio
OpenX
8.0

Pros

  • The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
  • The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
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  • A/B testing was particularly good, having the ability to configure probabilities and other settings.
  • Analytics was well detailed.
  • Integration and implementation were simple and easy to customize.
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Cons

  • We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
  • We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
  • We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
  • Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.
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  • UI makes sense but needs a revamp
  • Have to drill down into placements, creatives, etc
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
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OpenX7.0
Based on 10 answers
My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.
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Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I have worked with Adwords, Facebook and Acquisio
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I do not use OpenX as much as I do other tools that are out there in the market these days. It is a solid system which is definitely better than some that are out there, but it needs to become a bit more competitive in my opinion to keep up with the other leaders that are out there.
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Return on Investment

  • Improving the time of reporting
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  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Torin Gilkey profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details