Acquisio vs. Sizmek Ad Suite (discontinued)

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.

Incentivized

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.

Incentivized

• Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
• Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
• Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

• Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
• Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
• Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
• Simple Creative Hosting - Easy upload and path location details for creative files

Incentivized

• Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
• Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
• LinkedIn: No LinkedIn integration available

• Sizmek's trading desk was a total miss when I tested it a few years ago.
• I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.

Incentivized

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

Incentivized

The updates they have recently made have been time consuming to keep up with

Incentivized

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

They handled it well.

Incentivized

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

Incentivized

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

• Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
• Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
• Acquisio's quick customer service responsiveness let us get our questions answered quickly.

Incentivized

• Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
• Sizmek has had a postive impact on employee morale due to ease of use

Incentivized