What users are saying about
393 Ratings
393 Ratings
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Score 8.2 out of 100
33 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Drip Ecommerce CRM

If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Charles Combs | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
Drip Ecommerce CRM
8.5
WYSIWYG email editor
Act-On
9.5
Drip Ecommerce CRM
9.4
Dynamic content
Act-On
9.2
Drip Ecommerce CRM
7.1
Ability to test dynamic content
Act-On
9.0
Drip Ecommerce CRM
5.1
Landing pages
Act-On
9.0
Drip Ecommerce CRM
A/B testing
Act-On
9.4
Drip Ecommerce CRM
8.9
Mobile optimization
Act-On
9.6
Drip Ecommerce CRM
7.3
Email deliverability reporting
Act-On
8.9
Drip Ecommerce CRM
10.0
List management
Act-On
9.4
Drip Ecommerce CRM
10.0
Triggered drip sequences
Act-On
9.2
Drip Ecommerce CRM
10.0

Lead Management

Act-On
9.4
Drip Ecommerce CRM
Lead nurturing
Act-On
9.6
Drip Ecommerce CRM
Lead scoring and grading
Act-On
9.8
Drip Ecommerce CRM
Data quality management
Act-On
9.3
Drip Ecommerce CRM
Automated sales alerts and tasks
Act-On
9.1
Drip Ecommerce CRM

Campaign Management

Act-On
8.1
Drip Ecommerce CRM
Calendaring
Act-On
6.8
Drip Ecommerce CRM
Event/webinar marketing
Act-On
9.4
Drip Ecommerce CRM

Social Media Marketing

Act-On
9.3
Drip Ecommerce CRM
Social sharing and campaigns
Act-On
9.3
Drip Ecommerce CRM
Social profile integration
Act-On
9.3
Drip Ecommerce CRM

Reporting & Analytics

Act-On
9.1
Drip Ecommerce CRM
6.9
Dashboards
Act-On
9.0
Drip Ecommerce CRM
7.8
Standard reports
Act-On
8.8
Drip Ecommerce CRM
7.9
Custom reports
Act-On
9.4
Drip Ecommerce CRM
5.1

Platform & Infrastructure

Act-On
9.3
Drip Ecommerce CRM
API
Act-On
9.1
Drip Ecommerce CRM
Role-based workflow & approvals
Act-On
9.1
Drip Ecommerce CRM
Customizability
Act-On
9.5
Drip Ecommerce CRM
Integration with Salesforce.com
Act-On
9.5
Drip Ecommerce CRM
Integration with Microsoft Dynamics CRM
Act-On
9.4
Drip Ecommerce CRM
Integration with SugarCRM
Act-On
9.0
Drip Ecommerce CRM

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Drip Ecommerce CRM

  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
Steve Palfreyman | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Drip Ecommerce CRM

  • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
  • Any supported integration partners are always good to see. They have expanded in this area, recently.
  • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
  • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
Conrad Magalis | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Drip Ecommerce CRM

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
Jordan Comstock | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Drip Ecommerce CRM

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Drip Ecommerce CRM

  • Saves hours of typing redundant emails
  • Helps with our retention based on the constant contact with our current clients
  • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
Matthew Gehrman | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Drip Ecommerce CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Drip Ecommerce CRM Editions & Modules

Edition
Up to 500 people in account$191
550 - 2,000$291
2,001 - 5,000$891
5,001 - 8,000$1241
8,001 - 15,000$2091
15,001 - 22,500$3291
22,501 - 27,500$4091
27,501 - 35,000$5291
35,001 - 50,000$6991
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.5
Drip Ecommerce CRM
9.5

Likelihood to Renew

Act-On
8.9
Drip Ecommerce CRM

Usability

Act-On
9.1
Drip Ecommerce CRM

Reliability and Availability

Act-On
9.1
Drip Ecommerce CRM

Performance

Act-On
8.2
Drip Ecommerce CRM

Support Rating

Act-On
7.3
Drip Ecommerce CRM

In-Person Training

Act-On
8.7
Drip Ecommerce CRM

Online Training

Act-On
9.3
Drip Ecommerce CRM

Implementation Rating

Act-On
8.6
Drip Ecommerce CRM

Scalability

Act-On
9.1
Drip Ecommerce CRM

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