Act-On Software vs. Hoopla vs. Qualifio

We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.

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Hoopla is a valuable ally to improve the team's performance. [I]t is a great help for those teams that have defined and [created] clear automated metrics. However, if you are in a team where the metrics are manually evaluated, it can be hard to get excited about the progress, since it will take longer to refresh.

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It's a great tool to diversify and strengthen your acquisition strategy/enrich your database with extra information about users

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• The templates are easy to use and set up campaigns.
• It's simple to use, and the email editor features a drag-and-drop interface.
• It's easy to set up a drip campaign or a series of scheduled emails.
• It has the flexibility of having a variety of scheduling options and the use of user experience automation.

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• Simple leaderboards that stack rank individuals in the areas that you want to measure
• Instant notifications and providing the virtual "pat on the back" when something positive occurs
• Effective salesforce.com integration that makes in easy to administer
• Great user community to share ideas, tips, and best practices

• User-friendly reporting dashboard
• Intuitive campaign creation process
• Great support from the customer success team
• Multiple campaign (game) forms to choose from

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• The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
• The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
• There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

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• I wish it ran in a browser and not as a full Chrome app, would have made setup easier.
• It was nice to have default images out of the box, more would have been nice.
• For smaller companies, it can get pricy, quick. We 100% see the ROI to be clear.

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• Some terms in campaign creation template are very tech and might be difficult to understand for new users
• It's quite difficult to edit look&feel of a campaign, it could be more intuitive

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It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us

It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.

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I gave it a 9 because it really is an extremely easy service to use. I would comfortably say that a brand use user could be set up and using it within just a few minutes. Hoopla has been very great about making any new update very user friendly and easy to use and figure out

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators

I have really enjoyed my relationship with our client success manger, Annette. She is always willing to hop on a call for a quick question and is very responsive. She has taken the time to walk me through how to upload new reports, set up new metrics and leaderboards, while also being helpful in setting up a new channel to broadcast

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Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.

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They were both comparable based on the tool and results on how we wanted to Broadcast sales metrics and KPI’s across the entire sales organization. Hoopla just seemed to be much easier to use with fewer bells and whistles. We felt based on the pricing structure and how we planned to display hoopla on monitors throughout our office that it was the best choice to move forward with

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Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

• With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.

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• We hear music and folks cheer when a "Breaking News" announcement occurs. The community level engagement can not be quanitified
• The contest environments have helped to lead sellers to stay an extra 30 minutes and make 10 more calls just to pass someone up. We see our call volume increased because of it.
• We measure the trails of our solution that our sellers create from leads. We can see an active pursuit of those conversions to be at the top of the leaderboard. More trails, lead to more opportunities, that lead to more sales.

• Significant increase in loyalty acquisition
• An important decrease in a global Cost per Acquisition
• More diverse acquisition strategy

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