What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
2 Ratings
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Score 4.1 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Right On Interactive
7.0
WYSIWYG email editor
Act-On
7.9
Right On Interactive
7.0
Dynamic content
Act-On
7.1
Right On Interactive
Ability to test dynamic content
Act-On
6.7
Right On Interactive
Landing pages
Act-On
7.0
Right On Interactive
6.0
A/B testing
Act-On
6.9
Right On Interactive
Mobile optimization
Act-On
6.8
Right On Interactive
Email deliverability
Act-On
7.8
Right On Interactive
7.0
List management
Act-On
6.4
Right On Interactive
Triggered drip sequences
Act-On
9.2
Right On Interactive
8.0

Lead Management

Act-On
7.3
Right On Interactive
8.5
Lead nurturing
Act-On
7.0
Right On Interactive
Lead scoring and grading
Act-On
7.4
Right On Interactive
8.0
Data quality management
Act-On
7.9
Right On Interactive
Automated sales alerts and tasks
Act-On
6.7
Right On Interactive
9.0

Campaign Management

Act-On
7.6
Right On Interactive
Calendaring
Act-On
6.8
Right On Interactive
Event/webinar marketing
Act-On
8.5
Right On Interactive

Social Media Marketing

Act-On
7.9
Right On Interactive
8.0
Social sharing and campaigns
Act-On
7.9
Right On Interactive
Social profile integration
Act-On
7.9
Right On Interactive
8.0

Reporting & Analytics

Act-On
5.7
Right On Interactive
8.5
Dashboards
Act-On
5.5
Right On Interactive
9.0
Standard reports
Act-On
6.0
Right On Interactive
8.0
Custom reports
Act-On
5.7
Right On Interactive

Platform & Infrastructure

Act-On
7.3
Right On Interactive
7.5
API
Act-On
9.2
Right On Interactive
Role-based workflow & approvals
Act-On
6.8
Right On Interactive
Customizability
Act-On
6.7
Right On Interactive
7.0
Integration with Salesforce.com
Act-On
8.0
Right On Interactive
8.0
Integration with Microsoft Dynamics CRM
Act-On
6.1
Right On Interactive
Integration with SugarCRM
Act-On
7.0
Right On Interactive

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
No answers on this topic

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Right On Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Right On Interactive Editions & Modules
Right On Interactive
Edition
Outreach
$5001
Engagement
$9002
Lifecycle Marketing
$1,4003
1. up to 2 users, up to 10,000 contacts
2. up to 5 users, up to 10,000 contacts
3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual