What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

Right On Interactive

2 Ratings
Score 4.1 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Right On Interactive
7.0
WYSIWYG email editor
Act-On
7.3
Right On Interactive
7.0
Dynamic content
Act-On
6.9
Right On Interactive
Ability to test dynamic content
Act-On
6.6
Right On Interactive
Landing pages
Act-On
7.8
Right On Interactive
6.0
A/B testing
Act-On
8.0
Right On Interactive
Mobile optimization
Act-On
7.7
Right On Interactive
Email deliverability
Act-On
8.8
Right On Interactive
7.0
List management
Act-On
5.9
Right On Interactive
Triggered drip sequences
Act-On
8.3
Right On Interactive
8.0

Lead Management

Act-On
6.7
Right On Interactive
8.5
Lead nurturing
Act-On
6.3
Right On Interactive
Lead scoring and grading
Act-On
6.9
Right On Interactive
8.0
Data quality management
Act-On
7.1
Right On Interactive
Automated sales alerts and tasks
Act-On
6.4
Right On Interactive
9.0

Campaign Management

Act-On
7.5
Right On Interactive
Calendaring
Act-On
6.8
Right On Interactive
Event/webinar marketing
Act-On
8.3
Right On Interactive

Social Media Marketing

Act-On
6.7
Right On Interactive
8.0
Social sharing and campaigns
Act-On
6.4
Right On Interactive
Social profile integration
Act-On
7.0
Right On Interactive
8.0

Reporting & Analytics

Act-On
5.3
Right On Interactive
8.5
Dashboards
Act-On
4.7
Right On Interactive
9.0
Standard reports
Act-On
5.7
Right On Interactive
8.0
Custom reports
Act-On
5.6
Right On Interactive

Platform & Infrastructure

Act-On
6.4
Right On Interactive
7.5
API
Act-On
8.0
Right On Interactive
Role-based workflow & approvals
Act-On
6.4
Right On Interactive
Customizability
Act-On
5.1
Right On Interactive
7.0
Integration with Salesforce.com
Act-On
8.0
Right On Interactive
8.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
Right On Interactive
Integration with SugarCRM
Act-On
7.1
Right On Interactive

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I'm billed monthly; I"m very happy with what I'm getting for the price I'm paying. Renewal means I pay my monthly bill; no contract, no confusion.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's easy to get around and makes logical sense
Chad Stewart profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The customer success manager assigned to each accounts after you become a client are amazing.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I chose Act-On from a listing of about 15-20 systems for automated cloud-based digital marketing. Act-On offered the best email marketing system for me by a wide margin. I needed a versatile, easy to use, and comprehensive system to create attractive marketing communication vehicles, have the capability to incorporate forms, check lists, document/photo inclusions, and other basics so I could create professional advertising to be sent and results tracked. Act-On offered all of this for a very good price in a size package that fit my needs very well. Overall, the compelling attraction was infinite access to helpers without limitation or extra cost.
Charles Harte profile photo
No answers on this topic

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Right On Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Right On Interactive Editions & Modules
Right On Interactive
Edition
Outreach
$5001
Engagement
$9002
Lifecycle Marketing
$1,4003
1. up to 2 users, up to 10,000 contacts
2. up to 5 users, up to 10,000 contacts
3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual