What users are saying about
Top Rated
374 Ratings
7 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100
7 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Supermetrics

Marketing agencies who would like to create data-rich reports with multiple campaign sources using Google Data Studio + Supermetrics.
Lindsay Halsey | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Supermetrics
WYSIWYG email editor
Act-On
7.4
Supermetrics
Dynamic content
Act-On
6.9
Supermetrics
Ability to test dynamic content
Act-On
7.1
Supermetrics
Landing pages
Act-On
7.5
Supermetrics
A/B testing
Act-On
7.3
Supermetrics
Mobile optimization
Act-On
8.2
Supermetrics
Email deliverability reporting
Act-On
8.1
Supermetrics
List management
Act-On
8.5
Supermetrics
Triggered drip sequences
Act-On
8.2
Supermetrics

Lead Management

Act-On
7.8
Supermetrics
Lead nurturing
Act-On
8.3
Supermetrics
Lead scoring and grading
Act-On
8.1
Supermetrics
Data quality management
Act-On
7.1
Supermetrics
Automated sales alerts and tasks
Act-On
7.6
Supermetrics

Campaign Management

Act-On
7.5
Supermetrics
Calendaring
Act-On
6.8
Supermetrics
Event/webinar marketing
Act-On
8.2
Supermetrics

Social Media Marketing

Act-On
6.2
Supermetrics
Social sharing and campaigns
Act-On
6.4
Supermetrics
Social profile integration
Act-On
5.9
Supermetrics

Reporting & Analytics

Act-On
7.0
Supermetrics
Dashboards
Act-On
7.2
Supermetrics
Standard reports
Act-On
7.4
Supermetrics
Custom reports
Act-On
6.3
Supermetrics

Platform & Infrastructure

Act-On
7.9
Supermetrics
API
Act-On
6.9
Supermetrics
Role-based workflow & approvals
Act-On
7.6
Supermetrics
Customizability
Act-On
7.1
Supermetrics
Integration with Salesforce.com
Act-On
8.3
Supermetrics
Integration with Microsoft Dynamics CRM
Act-On
8.4
Supermetrics
Integration with SugarCRM
Act-On
8.8
Supermetrics

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Supermetrics

  • Supermetrics does a great job of accurately reporting on metrics
  • Supermetrics does a great job of reporting across platforms
  • Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
Austin Voigt | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Supermetrics

  • The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.
Lindsay Halsey | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Supermetrics

Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.
Austin Voigt | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Supermetrics

  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Lindsay Halsey | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Supermetrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Supermetrics Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.8
Supermetrics
9.0

Likelihood to Renew

Act-On
8.9
Supermetrics

Usability

Act-On
9.1
Supermetrics

Reliability and Availability

Act-On
9.1
Supermetrics

Performance

Act-On
8.2
Supermetrics

Support Rating

Act-On
7.3
Supermetrics

In-Person Training

Act-On
8.7
Supermetrics

Online Training

Act-On
9.3
Supermetrics

Implementation Rating

Act-On
8.6
Supermetrics

Scalability

Act-On
9.1
Supermetrics

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