What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
1 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
1 Ratings
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Score 9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Tracy Beers profile photo

Delivra

Delivra is useful for email campaigns. I don't know where it's less appropriate because this is the main function. Changing the sender's email address to something other than what's been approved can have an impact on the deliverability.
Rebecca Lynn Kouroupis profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Delivra
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Delivra
Dynamic content
ActiveCampaign
7.3
Delivra
Ability to test dynamic content
ActiveCampaign
7.4
Delivra
Landing pages
ActiveCampaign
6.7
Delivra
A/B testing
ActiveCampaign
7.1
Delivra
Mobile optimization
ActiveCampaign
7.7
Delivra
8.0
Email deliverability
ActiveCampaign
8.3
Delivra
6.0
List management
ActiveCampaign
8.1
Delivra
7.0
Triggered drip sequences
ActiveCampaign
9.3
Delivra

Reporting & Analytics

ActiveCampaign
7.0
Delivra
10.0
Dashboards
ActiveCampaign
7.0
Delivra
10.0
Standard reports
ActiveCampaign
7.2
Delivra
10.0
Custom reports
ActiveCampaign
6.8
Delivra

Pros

  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
Tracy Beers profile photo
  • User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
  • Trustworthy - I could trust that my emails were sent successfully.
  • Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
Rebecca Lynn Kouroupis profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • Outdated design - just not as aesthetically pleasing as I would like
  • Emails were sometimes difficult to configure - lines of text would say they were different font types, wouldn't paste in the way I would have liked, etc.
  • Login didn't save - had to put username in each time.
  • Deliverability - wasn't sure if the email was actually making it through to the end user, although it would let us know if they were hard bounces or soft bounces. Also, you're able to update the sender's email address, but not sure if it was hitting user's spam folder or not.
Rebecca Lynn Kouroupis profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."
Rebecca Lynn Kouroupis profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Helped collect responses for numerous surveys.
  • Helped to create customized emails for each client.
  • Not sure if emails were being delivered successfully all the time.
Rebecca Lynn Kouroupis profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Delivra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details