What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Delivra

1 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Delivra

1 Ratings
Score 9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Delivra

Delivra is useful for email campaigns. I don't know where it's less appropriate because this is the main function. Changing the sender's email address to something other than what's been approved can have an impact on the deliverability.
Rebecca Lynn Kouroupis profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Delivra
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Delivra
Dynamic content
ActiveCampaign
7.4
Delivra
Ability to test dynamic content
ActiveCampaign
7.5
Delivra
Landing pages
ActiveCampaign
6.7
Delivra
A/B testing
ActiveCampaign
7.2
Delivra
Mobile optimization
ActiveCampaign
7.7
Delivra
8.0
Email deliverability
ActiveCampaign
8.3
Delivra
6.0
List management
ActiveCampaign
8.1
Delivra
7.0
Triggered drip sequences
ActiveCampaign
9.3
Delivra

Reporting & Analytics

ActiveCampaign
7.0
Delivra
10.0
Dashboards
ActiveCampaign
7.1
Delivra
10.0
Standard reports
ActiveCampaign
7.3
Delivra
10.0
Custom reports
ActiveCampaign
6.7
Delivra

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
  • Trustworthy - I could trust that my emails were sent successfully.
  • Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
Rebecca Lynn Kouroupis profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Outdated design - just not as aesthetically pleasing as I would like
  • Emails were sometimes difficult to configure - lines of text would say they were different font types, wouldn't paste in the way I would have liked, etc.
  • Login didn't save - had to put username in each time.
  • Deliverability - wasn't sure if the email was actually making it through to the end user, although it would let us know if they were hard bounces or soft bounces. Also, you're able to update the sender's email address, but not sure if it was hitting user's spam folder or not.
Rebecca Lynn Kouroupis profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."
Rebecca Lynn Kouroupis profile photo

Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • Helped collect responses for numerous surveys.
  • Helped to create customized emails for each client.
  • Not sure if emails were being delivered successfully all the time.
Rebecca Lynn Kouroupis profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Delivra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details