What users are saying about

ActiveCampaign

Top Rated
59 Ratings

FloristWare

3 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

FloristWare

3 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Tracy Beers profile photo

FloristWare

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Joan Coleman profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
FloristWare
WYSIWYG email editor
ActiveCampaign
7.7
FloristWare
Dynamic content
ActiveCampaign
7.4
FloristWare
Ability to test dynamic content
ActiveCampaign
7.5
FloristWare
Landing pages
ActiveCampaign
6.7
FloristWare
A/B testing
ActiveCampaign
7.2
FloristWare
Mobile optimization
ActiveCampaign
7.7
FloristWare
Email deliverability
ActiveCampaign
8.3
FloristWare
List management
ActiveCampaign
8.1
FloristWare
Triggered drip sequences
ActiveCampaign
9.3
FloristWare

Reporting & Analytics

ActiveCampaign
7.0
FloristWare
Dashboards
ActiveCampaign
7.1
FloristWare
Standard reports
ActiveCampaign
7.3
FloristWare
Custom reports
ActiveCampaign
6.7
FloristWare

Pros

  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
Tracy Beers profile photo
  • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
  • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
  • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
Annette Hentz profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • This is difficult to answer - because any time I see an area for improvement, I notify Floristware with my suggestion. More often than not, that improvement is included in the next version of the software. They are very responsive to customer input.
Annette Hentz profile photo

Usability

No score
No answers yet
No answers on this topic
FloristWare9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman profile photo

Support

No score
No answers yet
No answers on this topic
FloristWare9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
I have never felt the need to seek out an alternative to Floristware.
Annette Hentz profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • As previously mentioned, the marketing tools built into FloristWare - Reminder Service, Fundraiser Tool, Campaign Builder - have easily brought us additional business we would otherwise not have seen.
  • The robust report function allows me to quickly see areas where sales are lagging, so that I may make changes to improve those over the coming period.
  • Delivery routing assists in making my deliveries in the most efficient way possible, keeping me out on the road for the shortest amount of time.
Annette Hentz profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

FloristWare

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details