What users are saying about
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Top Rated
78 Ratings
3 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
3 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Joan Coleman profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
FloristWare
WYSIWYG email editor
ActiveCampaign
7.7
FloristWare
Dynamic content
ActiveCampaign
7.6
FloristWare
Ability to test dynamic content
ActiveCampaign
7.7
FloristWare
Landing pages
ActiveCampaign
6.8
FloristWare
A/B testing
ActiveCampaign
7.4
FloristWare
Mobile optimization
ActiveCampaign
7.8
FloristWare
Email deliverability
ActiveCampaign
8.3
FloristWare
List management
ActiveCampaign
8.4
FloristWare
Triggered drip sequences
ActiveCampaign
9.4
FloristWare

Reporting & Analytics

ActiveCampaign
7.2
FloristWare
Dashboards
ActiveCampaign
7.2
FloristWare
Standard reports
ActiveCampaign
7.4
FloristWare
Custom reports
ActiveCampaign
7.1
FloristWare

Pros

ActiveCampaign

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo

FloristWare

  • One of the greatest strengths of FloristWare is how seamlessly it integrates with our online website providing headache free retrieval of orders and automatic accounting of those sales.
  • A fantastic feature of FloristWare is the added sales information available while entering an order. Not only does it provide average sales information it also can provide you with notes on their favorite colors, flowers, and even the name they prefer you call them making the whole order taking process quick and personalized.
  • FloristWare has great marketing capabilities that small businesses like ours need. And an automatic points system to reward your customers and keep them returning.
Joan Coleman profile photo

Cons

ActiveCampaign

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available

FloristWare

  • The only thing that I would prefer FloristWare had that it doesn't currently is a one page order entry, but with the endless features it does provide it is just a tiny nuisance.
Joan Coleman profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

FloristWare 9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

FloristWare 9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman profile photo

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I selected ActiveCampaign in order to expand our possibilities for sales and exploration in marketing. We've used Emma as well for a long time, and honestly, I think I prefer the mail blast section of Emma/Campaign Monitor because I'm used to it and they have tons of great templates.
Sarah Bandy profile photo

FloristWare

I evaluated at least 5 other options that are popular as a florist POS, I selected FloristWare because all the rest made you invest in their equipment, buy the software and pay additional support fees in the event you have endless issues. FloristWare is one low fee, per month or year. You use your own preferred computer and there are no additional charges in the event that you run into any kind of glitches along the way.
Joan Coleman profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

FloristWare

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo

FloristWare

  • Month after month FloristWare helps us save money!
Joan Coleman profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

FloristWare

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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