What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
3 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
3 Ratings
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Score 9.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

FloristWare

I am not aware of any types of floral businesses, or situations, where Floristware wouldn't be an appropriate choice.
Annette Hentz profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
FloristWare
WYSIWYG email editor
ActiveCampaign
7.7
FloristWare
Dynamic content
ActiveCampaign
7.3
FloristWare
Ability to test dynamic content
ActiveCampaign
7.4
FloristWare
Landing pages
ActiveCampaign
6.7
FloristWare
A/B testing
ActiveCampaign
7.1
FloristWare
Mobile optimization
ActiveCampaign
7.7
FloristWare
Email deliverability
ActiveCampaign
8.3
FloristWare
List management
ActiveCampaign
8.1
FloristWare
Triggered drip sequences
ActiveCampaign
9.3
FloristWare

Reporting & Analytics

ActiveCampaign
7.0
FloristWare
Dashboards
ActiveCampaign
7.0
FloristWare
Standard reports
ActiveCampaign
7.2
FloristWare
Custom reports
ActiveCampaign
6.8
FloristWare

Pros

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo
  • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
  • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
  • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
Annette Hentz profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • This is difficult to answer - because any time I see an area for improvement, I notify Floristware with my suggestion. More often than not, that improvement is included in the next version of the software. They are very responsive to customer input.
Annette Hentz profile photo

Usability

No score
No answers yet
No answers on this topic
FloristWare9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman profile photo

Support

No score
No answers yet
No answers on this topic
FloristWare9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
I have never felt the need to seek out an alternative to Floristware.
Annette Hentz profile photo

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • As previously mentioned, the marketing tools built into FloristWare - Reminder Service, Fundraiser Tool, Campaign Builder - have easily brought us additional business we would otherwise not have seen.
  • The robust report function allows me to quickly see areas where sales are lagging, so that I may make changes to improve those over the coming period.
  • Delivery routing assists in making my deliveries in the most efficient way possible, keeping me out on the road for the shortest amount of time.
Annette Hentz profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

FloristWare

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details