What users are saying about
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Top Rated
684 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
10 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Insightly Marketing

We had utilized this application for our work, almost certainly this is the best application yet. It needs to change this application since this application doesn't have all the highlights that can be used for a superior business application. This application can be utilized as a business master application and can likewise share the contacts. This application tracks the referrals made by anybody.
Wiliam Alifie-Joise | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Insightly Marketing
8.6
WYSIWYG email editor
ActiveCampaign
8.1
Insightly Marketing
8.8
Dynamic content
ActiveCampaign
8.5
Insightly Marketing
8.3
Ability to test dynamic content
ActiveCampaign
8.0
Insightly Marketing
8.6
Landing pages
ActiveCampaign
7.1
Insightly Marketing
8.3
A/B testing
ActiveCampaign
8.7
Insightly Marketing
8.7
Mobile optimization
ActiveCampaign
8.2
Insightly Marketing
8.4
Email deliverability reporting
ActiveCampaign
8.9
Insightly Marketing
8.8
List management
ActiveCampaign
8.8
Insightly Marketing
8.9
Triggered drip sequences
ActiveCampaign
9.1
Insightly Marketing

Lead Management

ActiveCampaign
8.5
Insightly Marketing
9.2
Lead nurturing
ActiveCampaign
8.8
Insightly Marketing
9.3
Lead scoring and grading
ActiveCampaign
8.4
Insightly Marketing
9.0
Data quality management
ActiveCampaign
8.2
Insightly Marketing
Automated sales alerts and tasks
ActiveCampaign
8.6
Insightly Marketing

Campaign Management

ActiveCampaign
7.9
Insightly Marketing
9.0
Calendaring
ActiveCampaign
7.7
Insightly Marketing
9.0
Event/webinar marketing
ActiveCampaign
8.1
Insightly Marketing
9.0

Social Media Marketing

ActiveCampaign
8.3
Insightly Marketing
Social sharing and campaigns
ActiveCampaign
8.4
Insightly Marketing
Social profile integration
ActiveCampaign
8.1
Insightly Marketing

Reporting & Analytics

ActiveCampaign
8.5
Insightly Marketing
8.7
Dashboards
ActiveCampaign
8.5
Insightly Marketing
8.9
Standard reports
ActiveCampaign
8.6
Insightly Marketing
9.0
Custom reports
ActiveCampaign
8.3
Insightly Marketing
8.1

Platform & Infrastructure

ActiveCampaign
8.7
Insightly Marketing
8.9
API
ActiveCampaign
8.7
Insightly Marketing
9.0
Role-based workflow & approvals
ActiveCampaign
8.4
Insightly Marketing
Customizability
ActiveCampaign
8.6
Insightly Marketing
8.8
Integration with Salesforce.com
ActiveCampaign
8.6
Insightly Marketing
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Insightly Marketing
Integration with SugarCRM
ActiveCampaign
8.8
Insightly Marketing

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Insightly Marketing

  • Converting closed opportunities into projects
  • Working while on the go with the mobile apps
  • Storing company products information in an organized way
  • List segmentation and mass emailing
Mahmoud Farag | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Insightly Marketing

  • Insightly Marketing is an absolute tool for managing all the sales and marketing-related tasks but I don’t like its price.
  • We have witnessed functioning issues in it which makes it a lot slower and thus disturbs its normal working.
  • Dashboard and reporting option needs more improvement.
Carli Espino | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Insightly Marketing

Insightly Marketing stack up against all other platforms, because Insightly Marketing is used for large as well as small businesses where Constant Contact is supported small-scale industry more. It provides all major features like A/B testing, Drip campaign and Dynamic contents feature, when in ZoomInfo there are no features mentioned above. ZoomInfo only provides lead qualification, so I selected Insightly Marketing for my work.
Preet Chovatiya | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Insightly Marketing

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Insightly Marketing

  • They have so much support in growing business from down side to upside I will say.
  • Marketing is best the way they provide leads which very good and interesting customer [without having] to do business which very helpful to us.
  • Overall it's so good and a business partner.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Insightly Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Insightly Marketing Editions & Modules

Edition
Enterprise$1,299 per month1
Professional$599 per month1
Plus$299 per month1
  1. billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Insightly Marketing
8.6

Likelihood to Renew

ActiveCampaign
9.1
Insightly Marketing

Usability

ActiveCampaign
8.1
Insightly Marketing

Reliability and Availability

ActiveCampaign
9.1
Insightly Marketing

Performance

ActiveCampaign
8.6
Insightly Marketing

Support Rating

ActiveCampaign
6.7
Insightly Marketing

In-Person Training

ActiveCampaign
7.3
Insightly Marketing

Implementation Rating

ActiveCampaign
8.5
Insightly Marketing

Scalability

ActiveCampaign
8.8
Insightly Marketing

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