ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$19
per month
Insightly Marketing
Score 3.9 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
Pricing
ActiveCampaign
Insightly Marketing
Editions & Modules
Starter
$19
per month
Plus
$59
per month
Pro
$89
per month
Enterprise
$159
per month
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Offerings
Pricing Offerings
ActiveCampaign
Insightly Marketing
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
ActiveCampaign offers a discount for annual billing of up to 20%. Services included in all plan tiers:
ActiveTraining
Community access
Contact migration
Customer enablement workshops
Video tutorials
Chat and ticket support
Knowledge base & help guides
—
More Pricing Information
Community Pulse
ActiveCampaign
Insightly Marketing
Features
ActiveCampaign
Insightly Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.4
683 Ratings
10% above category average
Insightly Marketing
7.8
2 Ratings
2% above category average
WYSIWYG email editor
8.1600 Ratings
7.01 Ratings
Dynamic content
7.6535 Ratings
7.02 Ratings
Ability to test dynamic content
7.6485 Ratings
7.52 Ratings
Landing pages
6.4351 Ratings
7.52 Ratings
A/B testing
9.0394 Ratings
7.01 Ratings
Mobile optimization
8.6541 Ratings
10.01 Ratings
Email deliverability reporting
8.9649 Ratings
7.01 Ratings
List management
9.5668 Ratings
9.02 Ratings
Triggered drip sequences
10.0589 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
536 Ratings
6% above category average
Insightly Marketing
9.5
1 Ratings
20% above category average
Lead nurturing automation
9.2502 Ratings
10.01 Ratings
Lead scoring and grading
8.4366 Ratings
9.01 Ratings
Data quality management
9.0408 Ratings
00 Ratings
Automated sales alerts and tasks
7.5361 Ratings
00 Ratings
Lead segmentation and distribution
7.512 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.9
384 Ratings
28% above category average
Insightly Marketing
9.0
1 Ratings
19% above category average
Calendaring
9.9304 Ratings
9.01 Ratings
Event/webinar marketing
9.9288 Ratings
9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.4
292 Ratings
1% below category average
Insightly Marketing
-
Ratings
Social sharing and campaigns
7.6259 Ratings
00 Ratings
Social profile integration
7.2254 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
7.6
645 Ratings
4% above category average
Insightly Marketing
8.5
2 Ratings
15% above category average
Dashboards
7.6614 Ratings
8.52 Ratings
Standard reports
7.6602 Ratings
9.02 Ratings
Custom reports
7.6389 Ratings
7.92 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options
It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
In my opinion, Journeys have very limited trigger and response capabilities
Allowing HTML options for landing pages
Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
List management - uploads, reducing duplicates, general hygine
UI - it’s very hard to know where to click or how to do something new, in my opinion.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!