What users are saying about
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Top Rated
843 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
7 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Platform & Infrastructure
  • Insightly Marketing ranks higher in 2 feature sets: Lead Management, Campaign Management

Email & Online Marketing

8.4

ActiveCampaign

84%
7.8

Insightly Marketing

78%
ActiveCampaign ranks higher in 6/9 features

WYSIWYG email editor

7.9
79%
560 Ratings
7.0
70%
1 Rating

Dynamic content

8.2
82%
497 Ratings
7.0
70%
2 Ratings

Ability to test dynamic content

8.1
81%
451 Ratings
7.5
75%
2 Ratings

Landing pages

7.4
74%
322 Ratings
7.5
75%
2 Ratings

A/B testing

8.6
86%
363 Ratings
7.0
70%
1 Rating

Mobile optimization

8.4
84%
507 Ratings
10.0
100%
1 Rating

Email deliverability reporting

9.2
92%
652 Ratings
7.0
70%
1 Rating

List management

8.9
89%
627 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
N/A
0 Ratings

Lead Management

8.6

ActiveCampaign

86%
9.5

Insightly Marketing

95%
ActiveCampaign ranks higher in 2/4 features

Lead nurturing

8.8
88%
474 Ratings
10.0
100%
1 Rating

Lead scoring and grading

8.4
84%
347 Ratings
9.0
90%
1 Rating

Data quality management

8.5
85%
389 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
344 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%
9.0

Insightly Marketing

90%
Insightly Marketing ranks higher in 2/2 features

Calendaring

8.3
83%
281 Ratings
9.0
90%
1 Rating

Event/webinar marketing

8.5
85%
273 Ratings
9.0
90%
1 Rating

Social Media Marketing

8.6

ActiveCampaign

86%

Insightly Marketing

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.5

Insightly Marketing

85%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
576 Ratings
8.5
85%
2 Ratings

Standard reports

8.8
88%
563 Ratings
9.0
90%
2 Ratings

Custom reports

8.4
84%
364 Ratings
8.0
80%
2 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%
8.2

Insightly Marketing

82%
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
377 Ratings
8.0
80%
2 Ratings

Role-based workflow & approvals

8.3
83%
257 Ratings
N/A
0 Ratings

Customizability

8.7
87%
398 Ratings
8.5
85%
2 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
7.5

Insightly Marketing

75%
2 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Insightly Marketing

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Insightly Marketing

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Insightly Marketing

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Insightly Marketing

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Insightly Marketing

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Insightly Marketing

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Insightly Marketing

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Insightly Marketing

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Insightly Marketing

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Insightly Marketing

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Insightly Marketing

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Insightly Marketing

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Insightly, Inc.

It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Insightly, Inc.

  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Insightly, Inc.

  • Sometimes have to group things manually.
  • Should have some auto sync option.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Insightly Marketing

Starting Price

$0

Editions & Modules

Insightly Marketing editions and modules pricing
EditionModules
Enterprise$1,299 per month1
Professional$599 per month2
Plus$299 per month3

Footnotes

  1. billed annually
  2. billed annually
  3. billed annually

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Insightly, Inc.

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Insightly, Inc.

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Insightly, Inc.

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Insightly, Inc.

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Insightly, Inc.

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Insightly, Inc.

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Insightly, Inc.

We chose Insightly over other CRM platforms such as Salesforce because it was very user friendly and easy to customize for our needs. Insightly is very comprehensive and has lots of options, but it wasn't as overwhelming like Salesforce and some of the other more robust CRM software platforms. Insightly was our top contender for ease of use.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Insightly, Inc.

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Insightly, Inc.

  • Clean and clear proposal management
  • Improved the efficiency
  • Give BD team directions
Read full review

Screenshots

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