Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.4 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
Kartra
Score 9.5 out of 10
N/A
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
$99
per month
Uber Eats
Score 8.0 out of 10
N/A
Uber Eats is an online ordering platform available to restaurants and grocers, from Uber Technologies headquartered in San Francisco, providing an ecommerce option for food delivery.N/A
Pricing
ActiveCampaignKartraUber Eats
Editions & Modules
Starter
$15
per month (billed annually)
Pro
$49
per month (billed annually)
Plus
$79
per month (billed annually)
Enterprise
$149
per month (billed annually)
Starter
$99
per month
Growth
$189
per month
Professional
$429
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignKartraUber Eats
Free Trial
YesYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalOptionalNo setup fee
Additional DetailsSave $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.
More Pricing Information
Community Pulse
ActiveCampaignKartraUber Eats
Features
ActiveCampaignKartraUber Eats
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
688 Ratings
12% above category average
Kartra
9.0
1 Ratings
24% above category average
Uber Eats
-
Ratings
WYSIWYG email editor8.3605 Ratings8.01 Ratings00 Ratings
Dynamic content8.1539 Ratings9.01 Ratings00 Ratings
Ability to test dynamic content8.1488 Ratings8.01 Ratings00 Ratings
Landing pages7.1356 Ratings10.01 Ratings00 Ratings
A/B testing8.7398 Ratings00 Ratings00 Ratings
Mobile optimization8.8545 Ratings9.01 Ratings00 Ratings
Email deliverability reporting9.0654 Ratings9.01 Ratings00 Ratings
List management9.3673 Ratings9.01 Ratings00 Ratings
Triggered drip sequences10.0594 Ratings10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
541 Ratings
11% above category average
Kartra
8.5
1 Ratings
28% above category average
Uber Eats
-
Ratings
Lead nurturing automation9.0507 Ratings8.01 Ratings00 Ratings
Lead scoring and grading8.4370 Ratings00 Ratings00 Ratings
Data quality management9.6413 Ratings9.01 Ratings00 Ratings
Automated sales alerts and tasks8.4365 Ratings00 Ratings00 Ratings
Lead segmentation and distribution7.917 Ratings00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
388 Ratings
27% above category average
Kartra
8.0
1 Ratings
8% above category average
Uber Eats
-
Ratings
Calendaring9.9308 Ratings8.01 Ratings00 Ratings
Event/webinar marketing9.4291 Ratings8.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.0
295 Ratings
5% below category average
Kartra
7.0
1 Ratings
7% above category average
Uber Eats
-
Ratings
Social sharing and campaigns7.3262 Ratings00 Ratings00 Ratings
Social profile integration6.6257 Ratings7.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.0
650 Ratings
9% above category average
Kartra
9.0
1 Ratings
31% above category average
Uber Eats
-
Ratings
Dashboards8.2619 Ratings9.01 Ratings00 Ratings
Standard reports8.0607 Ratings00 Ratings00 Ratings
Custom reports8.0394 Ratings00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
509 Ratings
19% above category average
Kartra
10.0
1 Ratings
60% above category average
Uber Eats
-
Ratings
API8.6407 Ratings00 Ratings00 Ratings
Role-based workflow & approvals8.6278 Ratings00 Ratings00 Ratings
Customizability7.9435 Ratings10.01 Ratings00 Ratings
Integration with Salesforce.com9.297 Ratings00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings00 Ratings
Integration with SugarCRM9.859 Ratings00 Ratings00 Ratings
Third-party software integrations9.037 Ratings00 Ratings00 Ratings
Best Alternatives
ActiveCampaignKartraUber Eats
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Toast Point of Sale
Toast Point of Sale
Score 8.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignKartraUber Eats
Likelihood to Recommend
8.9
(699 ratings)
10.0
(1 ratings)
9.4
(2 ratings)
Likelihood to Renew
9.0
(25 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
9.3
(62 ratings)
-
(0 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
7.3
(5 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
-
(0 ratings)
-
(0 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
8.5
(14 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
1.0
(5 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignKartraUber Eats
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
Read full review
Genesis Digital
Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
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Uber Technologies, Inc
Uber Eats supplies drivers to deliver our food to our customers hot and fresh. Uber Eats also brings us new customers to try our food. They do a great job in our area all year round and ramp up drivers during our busy times. We are glad that we partnered with Uber Eats to help our business grow.
Read full review
Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
Read full review
Genesis Digital
  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor
Read full review
Uber Technologies, Inc
  • Uber Eats does a great job delivering our food to our customers.
  • Uber Eats brings us new customers.
  • Uber Eats has great customers service and a good ordering and delivery platform.
Read full review
Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Read full review
Genesis Digital
  • Training and onboarding
  • Customer Service
  • Initial set up
Read full review
Uber Technologies, Inc
  • If I could suggest an improvement on Uber Eats it would be to just separate the ready and print button on the tablet as when we are in a hurry we sometimes touch the wrong button creating minor problems.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Genesis Digital
No answers on this topic
Uber Technologies, Inc
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Genesis Digital
No answers on this topic
Uber Technologies, Inc
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Genesis Digital
No answers on this topic
Uber Technologies, Inc
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Genesis Digital
No answers on this topic
Uber Technologies, Inc
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Genesis Digital
No answers on this topic
Uber Technologies, Inc
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Genesis Digital
No answers on this topic
Uber Technologies, Inc
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Genesis Digital
I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
Read full review
Uber Technologies, Inc
No other products have been evaluated from the list provided.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Genesis Digital
No answers on this topic
Uber Technologies, Inc
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Genesis Digital
  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
Read full review
Uber Technologies, Inc
  • Uber Eats has a good impact on our revenue by supplying drivers to get our food to our current customers and bringing us new customers.
  • Although Uber Eats charges a large percent of our sales to our customers, they also bring us a good and needed service that we have a hard time supplying ourselves.
Read full review
ScreenShots

ActiveCampaign Screenshots

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