What users are saying about
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Top Rated
703 Ratings

ActiveCampaign

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Top Rated
703 Ratings
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Score 8.8 out of 100
672 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Microsoft Dynamics 365

All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Patrick Stephens | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Microsoft Dynamics 365
WYSIWYG email editor
ActiveCampaign
8.1
Microsoft Dynamics 365
Dynamic content
ActiveCampaign
8.6
Microsoft Dynamics 365
Ability to test dynamic content
ActiveCampaign
8.1
Microsoft Dynamics 365
Landing pages
ActiveCampaign
7.2
Microsoft Dynamics 365
A/B testing
ActiveCampaign
8.7
Microsoft Dynamics 365
Mobile optimization
ActiveCampaign
8.4
Microsoft Dynamics 365
Email deliverability reporting
ActiveCampaign
9.0
Microsoft Dynamics 365
List management
ActiveCampaign
8.9
Microsoft Dynamics 365
Triggered drip sequences
ActiveCampaign
9.3
Microsoft Dynamics 365

Lead Management

ActiveCampaign
8.5
Microsoft Dynamics 365
Lead nurturing
ActiveCampaign
8.8
Microsoft Dynamics 365
Lead scoring and grading
ActiveCampaign
8.3
Microsoft Dynamics 365
Data quality management
ActiveCampaign
8.4
Microsoft Dynamics 365
Automated sales alerts and tasks
ActiveCampaign
8.6
Microsoft Dynamics 365

Campaign Management

ActiveCampaign
8.3
Microsoft Dynamics 365
Calendaring
ActiveCampaign
8.0
Microsoft Dynamics 365
Event/webinar marketing
ActiveCampaign
8.6
Microsoft Dynamics 365

Social Media Marketing

ActiveCampaign
8.6
Microsoft Dynamics 365
Social sharing and campaigns
ActiveCampaign
8.7
Microsoft Dynamics 365
Social profile integration
ActiveCampaign
8.5
Microsoft Dynamics 365

Reporting & Analytics

ActiveCampaign
8.6
Microsoft Dynamics 365
Dashboards
ActiveCampaign
8.7
Microsoft Dynamics 365
Standard reports
ActiveCampaign
8.7
Microsoft Dynamics 365
Custom reports
ActiveCampaign
8.5
Microsoft Dynamics 365

Platform & Infrastructure

ActiveCampaign
8.8
Microsoft Dynamics 365
API
ActiveCampaign
9.0
Microsoft Dynamics 365
Role-based workflow & approvals
ActiveCampaign
8.5
Microsoft Dynamics 365
Customizability
ActiveCampaign
8.7
Microsoft Dynamics 365
Integration with Salesforce.com
ActiveCampaign
8.8
Microsoft Dynamics 365
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Microsoft Dynamics 365
Integration with SugarCRM
ActiveCampaign
8.8
Microsoft Dynamics 365

Sales Force Automation

ActiveCampaign
Microsoft Dynamics 365
8.3
Customer data management / contact management
ActiveCampaign
Microsoft Dynamics 365
8.9
Workflow management
ActiveCampaign
Microsoft Dynamics 365
8.5
Territory management
ActiveCampaign
Microsoft Dynamics 365
8.4
Opportunity management
ActiveCampaign
Microsoft Dynamics 365
8.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Microsoft Dynamics 365
8.9
Contract management
ActiveCampaign
Microsoft Dynamics 365
7.5
Quote & order management
ActiveCampaign
Microsoft Dynamics 365
7.9
Interaction tracking
ActiveCampaign
Microsoft Dynamics 365
8.1
Channel / partner relationship management
ActiveCampaign
Microsoft Dynamics 365
8.0

Customer Service & Support

ActiveCampaign
Microsoft Dynamics 365
8.5
Case management
ActiveCampaign
Microsoft Dynamics 365
8.6
Call center management
ActiveCampaign
Microsoft Dynamics 365
8.5
Help desk management
ActiveCampaign
Microsoft Dynamics 365
8.4

Marketing Automation

ActiveCampaign
Microsoft Dynamics 365
8.1
Lead management
ActiveCampaign
Microsoft Dynamics 365
8.5
Email marketing
ActiveCampaign
Microsoft Dynamics 365
7.7

CRM Project Management

ActiveCampaign
Microsoft Dynamics 365
8.1
Task management
ActiveCampaign
Microsoft Dynamics 365
8.5
Billing and invoicing management
ActiveCampaign
Microsoft Dynamics 365
8.2
Reporting
ActiveCampaign
Microsoft Dynamics 365
7.6

CRM Reporting & Analytics

ActiveCampaign
Microsoft Dynamics 365
8.1
Forecasting
ActiveCampaign
Microsoft Dynamics 365
8.4
Pipeline visualization
ActiveCampaign
Microsoft Dynamics 365
7.9
Customizable reports
ActiveCampaign
Microsoft Dynamics 365
8.0

Customization

ActiveCampaign
Microsoft Dynamics 365
8.2
Custom fields
ActiveCampaign
Microsoft Dynamics 365
8.6
Custom objects
ActiveCampaign
Microsoft Dynamics 365
8.3
Scripting environment
ActiveCampaign
Microsoft Dynamics 365
8.0
API for custom integration
ActiveCampaign
Microsoft Dynamics 365
7.9

Security

ActiveCampaign
Microsoft Dynamics 365
8.6
Single sign-on capability
ActiveCampaign
Microsoft Dynamics 365
8.7
Role-based user permissions
ActiveCampaign
Microsoft Dynamics 365
8.5

Social CRM

ActiveCampaign
Microsoft Dynamics 365
7.6
Social data
ActiveCampaign
Microsoft Dynamics 365
7.2
Social engagement
ActiveCampaign
Microsoft Dynamics 365
7.9

Integrations with 3rd-party Software

ActiveCampaign
Microsoft Dynamics 365
7.9
Marketing automation
ActiveCampaign
Microsoft Dynamics 365
8.0
Compensation management
ActiveCampaign
Microsoft Dynamics 365
7.8

Platform

ActiveCampaign
Microsoft Dynamics 365
7.6
Mobile access
ActiveCampaign
Microsoft Dynamics 365
7.6

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Microsoft Dynamics 365

  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Microsoft Dynamics 365

  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Justin Pink | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.9
Based on 19 answers
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place.We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade.We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Chris Jensen | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 8.4
Based on 13 answers
The application handles well in terms of maintaining your master data about customers and it provides you with the steps to form a lead to an actual order. Navigation is fairly easy and you can easily export data to Excel or call out a small graph if needed. The dashboard functionality provides some well-customized overviews for each business area so this a well-used tool for the business.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.0
Based on 6 answers
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.2
Based on 4 answers
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Sara Tsoodle | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Microsoft Dynamics 365

Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
Alexander Cooper | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Microsoft Dynamics 365

  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Microsoft Dynamics 365

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Microsoft Dynamics 365 Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Microsoft Dynamics 365
8.4

Likelihood to Renew

ActiveCampaign
9.0
Microsoft Dynamics 365
7.9

Usability

ActiveCampaign
8.2
Microsoft Dynamics 365
8.4

Reliability and Availability

ActiveCampaign
9.1
Microsoft Dynamics 365

Performance

ActiveCampaign
8.6
Microsoft Dynamics 365

Support Rating

ActiveCampaign
6.5
Microsoft Dynamics 365
9.0

In-Person Training

ActiveCampaign
7.3
Microsoft Dynamics 365

Online Training

ActiveCampaign
Microsoft Dynamics 365
7.5

Implementation Rating

ActiveCampaign
8.5
Microsoft Dynamics 365
9.2

Scalability

ActiveCampaign
8.8
Microsoft Dynamics 365

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