What users are saying about
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Top Rated
298 Ratings
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Top Rated
581 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100

Microsoft Dynamics 365

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Top Rated
581 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Microsoft Dynamics 365

All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Patrick Stephens | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Microsoft Dynamics 365
WYSIWYG email editor
ActiveCampaign
8.1
Microsoft Dynamics 365
Dynamic content
ActiveCampaign
8.3
Microsoft Dynamics 365
Ability to test dynamic content
ActiveCampaign
7.9
Microsoft Dynamics 365
Landing pages
ActiveCampaign
7.1
Microsoft Dynamics 365
A/B testing
ActiveCampaign
8.5
Microsoft Dynamics 365
Mobile optimization
ActiveCampaign
8.2
Microsoft Dynamics 365
Email deliverability reporting
ActiveCampaign
8.8
Microsoft Dynamics 365
List management
ActiveCampaign
8.6
Microsoft Dynamics 365
Triggered drip sequences
ActiveCampaign
9.4
Microsoft Dynamics 365

Lead Management

ActiveCampaign
7.8
Microsoft Dynamics 365
Lead nurturing
ActiveCampaign
7.7
Microsoft Dynamics 365
Lead scoring and grading
ActiveCampaign
7.8
Microsoft Dynamics 365
Data quality management
ActiveCampaign
7.2
Microsoft Dynamics 365
Automated sales alerts and tasks
ActiveCampaign
8.3
Microsoft Dynamics 365

Campaign Management

ActiveCampaign
7.9
Microsoft Dynamics 365
Calendaring
ActiveCampaign
7.1
Microsoft Dynamics 365
Event/webinar marketing
ActiveCampaign
8.7
Microsoft Dynamics 365

Social Media Marketing

ActiveCampaign
8.2
Microsoft Dynamics 365
Social sharing and campaigns
ActiveCampaign
8.8
Microsoft Dynamics 365
Social profile integration
ActiveCampaign
7.6
Microsoft Dynamics 365

Reporting & Analytics

ActiveCampaign
7.8
Microsoft Dynamics 365
Dashboards
ActiveCampaign
7.9
Microsoft Dynamics 365
Standard reports
ActiveCampaign
7.8
Microsoft Dynamics 365
Custom reports
ActiveCampaign
7.7
Microsoft Dynamics 365

Platform & Infrastructure

ActiveCampaign
8.2
Microsoft Dynamics 365
API
ActiveCampaign
8.8
Microsoft Dynamics 365
Role-based workflow & approvals
ActiveCampaign
7.9
Microsoft Dynamics 365
Customizability
ActiveCampaign
7.9
Microsoft Dynamics 365
Integration with Salesforce.com
ActiveCampaign
8.1
Microsoft Dynamics 365
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Microsoft Dynamics 365
Integration with SugarCRM
ActiveCampaign
8.2
Microsoft Dynamics 365

Sales Force Automation

ActiveCampaign
Microsoft Dynamics 365
7.9
Customer data management / contact management
ActiveCampaign
Microsoft Dynamics 365
8.5
Workflow management
ActiveCampaign
Microsoft Dynamics 365
7.7
Territory management
ActiveCampaign
Microsoft Dynamics 365
8.0
Opportunity management
ActiveCampaign
Microsoft Dynamics 365
8.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Microsoft Dynamics 365
7.8
Contract management
ActiveCampaign
Microsoft Dynamics 365
7.4
Quote & order management
ActiveCampaign
Microsoft Dynamics 365
7.5
Interaction tracking
ActiveCampaign
Microsoft Dynamics 365
7.9
Channel / partner relationship management
ActiveCampaign
Microsoft Dynamics 365
7.8

Customer Service & Support

ActiveCampaign
Microsoft Dynamics 365
8.2
Case management
ActiveCampaign
Microsoft Dynamics 365
8.5
Call center management
ActiveCampaign
Microsoft Dynamics 365
7.8
Help desk management
ActiveCampaign
Microsoft Dynamics 365
8.3

Marketing Automation

ActiveCampaign
Microsoft Dynamics 365
7.9
Lead management
ActiveCampaign
Microsoft Dynamics 365
8.2
Email marketing
ActiveCampaign
Microsoft Dynamics 365
7.7

CRM Project Management

ActiveCampaign
Microsoft Dynamics 365
7.9
Task management
ActiveCampaign
Microsoft Dynamics 365
7.8
Billing and invoicing management
ActiveCampaign
Microsoft Dynamics 365
8.0
Reporting
ActiveCampaign
Microsoft Dynamics 365
8.0

CRM Reporting & Analytics

ActiveCampaign
Microsoft Dynamics 365
8.0
Forecasting
ActiveCampaign
Microsoft Dynamics 365
7.7
Pipeline visualization
ActiveCampaign
Microsoft Dynamics 365
8.5
Customizable reports
ActiveCampaign
Microsoft Dynamics 365
7.7

Customization

ActiveCampaign
Microsoft Dynamics 365
8.1
Custom fields
ActiveCampaign
Microsoft Dynamics 365
8.2
Custom objects
ActiveCampaign
Microsoft Dynamics 365
8.0
Scripting environment
ActiveCampaign
Microsoft Dynamics 365
8.0
API for custom integration
ActiveCampaign
Microsoft Dynamics 365
8.0

Security

ActiveCampaign
Microsoft Dynamics 365
8.8
Single sign-on capability
ActiveCampaign
Microsoft Dynamics 365
8.9
Role-based user permissions
ActiveCampaign
Microsoft Dynamics 365
8.7

Social CRM

ActiveCampaign
Microsoft Dynamics 365
7.6
Social data
ActiveCampaign
Microsoft Dynamics 365
7.5
Social engagement
ActiveCampaign
Microsoft Dynamics 365
7.7

Integrations with 3rd-party Software

ActiveCampaign
Microsoft Dynamics 365
8.0
Marketing automation
ActiveCampaign
Microsoft Dynamics 365
8.1
Compensation management
ActiveCampaign
Microsoft Dynamics 365
7.9

Platform

ActiveCampaign
Microsoft Dynamics 365
7.3
Mobile access
ActiveCampaign
Microsoft Dynamics 365
7.3

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Microsoft Dynamics 365

  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Microsoft Dynamics 365

  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Justin Pink | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.9
Based on 19 answers
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place.We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade.We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Chris Jensen | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 8.9
Based on 8 answers
Things can always be better, but the recent improvements with the Unified Interface have improved both the mobile version and the web application. And effectively making D365 CE customization, formerly known as XRM, part of the Power Platform as a model-driven PowerApp says a lot about the focus for Microsoft. They've vastly modernized the interface for customizers even in the last six months, and with CRM data now being the Common Data Service, this only goes to show that Microsoft will continue to focus on D365 CE functionality and make more and more usability improvements. Microsoft only continues to connect D365 CE to other tools, obviously PowerApps but Flow, SharePoint, Office 365 Groups, OneNote, and Power BI as well, for example, making the tools even more powerful than they are alone. They become both easier to use and can make solving real business problems easier as well.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 10.0
Based on 1 answer
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.2
Based on 4 answers
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Sara Tsoodle | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Microsoft Dynamics 365

Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
Alexander Cooper | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Microsoft Dynamics 365

  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Dynamics 365

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Microsoft Dynamics 365
8.3

Likelihood to Renew

ActiveCampaign
9.1
Microsoft Dynamics 365
7.9

Usability

ActiveCampaign
8.2
Microsoft Dynamics 365
8.9

Reliability and Availability

ActiveCampaign
9.4
Microsoft Dynamics 365

Performance

ActiveCampaign
8.1
Microsoft Dynamics 365

Support Rating

ActiveCampaign
8.9
Microsoft Dynamics 365
10.0

Online Training

ActiveCampaign
Microsoft Dynamics 365
7.5

Implementation Rating

ActiveCampaign
7.4
Microsoft Dynamics 365
9.2

Scalability

ActiveCampaign
9.4
Microsoft Dynamics 365

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