What users are saying about

ActiveCampaign

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Top Rated
73 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101
11 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
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Oracle Dyn Email

This platform is well suited for a large volume email sender with a dedicated ESP provider for formatting and database management. It is not a system used to manage a database or code emails.A less advanced user would be happier in a MailChimp type system, but they would not have the deliverability that you can get with this system.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Oracle Dyn Email
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Oracle Dyn Email
7.3
Dynamic content
ActiveCampaign
7.5
Oracle Dyn Email
6.4
Ability to test dynamic content
ActiveCampaign
7.7
Oracle Dyn Email
7.3
Landing pages
ActiveCampaign
6.8
Oracle Dyn Email
A/B testing
ActiveCampaign
7.4
Oracle Dyn Email
6.4
Mobile optimization
ActiveCampaign
7.8
Oracle Dyn Email
6.4
Email deliverability
ActiveCampaign
8.3
Oracle Dyn Email
8.0
List management
ActiveCampaign
8.3
Oracle Dyn Email
8.2
Triggered drip sequences
ActiveCampaign
9.3
Oracle Dyn Email
6.4

Reporting & Analytics

ActiveCampaign
7.2
Oracle Dyn Email
6.1
Dashboards
ActiveCampaign
7.2
Oracle Dyn Email
6.2
Standard reports
ActiveCampaign
7.4
Oracle Dyn Email
6.6
Custom reports
ActiveCampaign
7.0
Oracle Dyn Email
5.5

Pros

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
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  • Very good deliverability monitoring
  • Highly responsive support staff
  • Very easy to set up and integrate with other services.
No photo available

Cons

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
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  • Management of email metrics and understanding of variations
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Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
Oracle Dyn Email8.2
Based on 1 answer
I think it is very likely we will continue to use Dyn
No photo available

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
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No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
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Oracle Dyn Email7.3
Based on 5 answers
Support hasn't been really needed but the account manager is always responsive and helpful
No photo available

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
Oracle Dyn Email7.3
Based on 1 answer
I wasn't at the company during implementation
No photo available

Alternatives Considered

ActiveCampaign is by far my favorite email marketing tool. The other "cheap" options aren't nearly as powerful or intuitive. And then the more powerful tools on the market are super confusing to set up and also very expensive. ActiveCampaign is the perfect blend of powerful plus simple. That's why I use it myself and recommend it to all my clients.
Ben Marcoux Roofing Lead Generation Expert profile photo
No photo available

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • The majority of our website traffic comes from emailing our userbase with ActiveCampaign
  • Automations have allowed us to upsell our best users on additional products
  • With their shared IP address management, we get high deliverability rates on our email campaigns
Ben Gelsey profile photo
  • Oracle Dyn has helped us keep an eye on our placement rate
  • Oracle Dyn has helped us stay informed on new DKIM options
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

Oracle Dyn Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Dyn Email More Information