What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Oracle Dyn Email

9 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Oracle Dyn Email

If you are comfortable with APIs and want a platform that is easy to integrate into your workflow, then Oracle Dyn Email is a great solution that offers IP flexibility and good reporting. However, if you are having data quality issues, you will need to find an additional partner to identify the toxic emails prior to hitting the send button.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Oracle Dyn Email
7.0
WYSIWYG email editor
ActiveCampaign
7.7
Oracle Dyn Email
7.3
Dynamic content
ActiveCampaign
7.4
Oracle Dyn Email
6.4
Ability to test dynamic content
ActiveCampaign
7.5
Oracle Dyn Email
7.3
Landing pages
ActiveCampaign
6.7
Oracle Dyn Email
A/B testing
ActiveCampaign
7.2
Oracle Dyn Email
6.4
Mobile optimization
ActiveCampaign
7.7
Oracle Dyn Email
6.4
Email deliverability
ActiveCampaign
8.3
Oracle Dyn Email
8.0
List management
ActiveCampaign
8.1
Oracle Dyn Email
8.2
Triggered drip sequences
ActiveCampaign
9.3
Oracle Dyn Email
6.4

Reporting & Analytics

ActiveCampaign
7.0
Oracle Dyn Email
6.1
Dashboards
ActiveCampaign
7.1
Oracle Dyn Email
6.2
Standard reports
ActiveCampaign
7.3
Oracle Dyn Email
6.6
Custom reports
ActiveCampaign
6.7
Oracle Dyn Email
5.5

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • API Automation - Really simple API so that we could set up automation quickly. Our development team really appreciated that.
  • Shared & Dedicated IPs - Depending upon sending volume there are benefits to both approaches and having that flexibility is nice.
  • Post Send Intel - After the send, having detailed metrics is critical and this platform does that particularly well.
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Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • No Webbula cloudHygiene - While Dyn's consultative Reputation Management services are nice, an integration or partnership with Webbula.com for their cloudHygiene services would provide helpful insight into the reputation problems in our list BEFORE we hit send.
  • More Frequent Checkins - I would have appreciate more frequent personal check-ins (not automated emails) from the Dyn crew.
  • More Reporting - While Oracle Dyn does a good job of reporting, more details for advanced users would be better.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Dyn Email8.2
Based on 1 answer
I think it is very likely we will continue to use Dyn
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Support

No score
No answers yet
No answers on this topic
Oracle Dyn Email7.3
Based on 5 answers
As you'd expect from any professional solution, the support from the Oracle Dyn Email team is top notch. Though there is a clear separation of knowledge between the sales and technical teams which sometimes creates a little bit of "red tape" and duplicate meetings in order to get the right person on the phone, but nonetheless, the support is above par
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Implementation

No score
No answers yet
No answers on this topic
Oracle Dyn Email7.3
Based on 1 answer
I wasn't at the company during implementation
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Alternatives Considered

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo
We chose them primarily because we were utilizing other Oracle and Dyn products so it seemed like the path of least resistance to utilize them for our transactional emails. They stack up well so long as you need a super clean network to get your mail out and don't want to invest resources to build your own.
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Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • We did not have to spend a lot of time or resources to get our transaction email program up and running. This by far was the best positive impact.
  • Inbox placement rates were great due to the Oracle Dyn Email's awesome network.
  • The negative impact is that they are not partnered with an data quality platform like Webbula cloudHygiene to identify risky emails prior to the send.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ActiveCampaign More Information

Oracle Dyn Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Dyn Email More Information