What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
850 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
850 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
2.3

Sales Engine International

23%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
2.0
20%
1 Rating

Dynamic content

8.3
83%
501 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
N/A
0 Ratings

Landing pages

7.4
74%
325 Ratings
4.0
40%
1 Rating

A/B testing

8.6
86%
366 Ratings
N/A
0 Ratings

Mobile optimization

8.6
86%
510 Ratings
N/A
0 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
1.0
10%
2 Ratings

List management

9.0
90%
631 Ratings
2.0
20%
1 Rating

Triggered drip sequences

9.1
91%
557 Ratings
N/A
0 Ratings

Lead Management

8.7

ActiveCampaign

87%
2.3

Sales Engine International

23%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
477 Ratings
1.0
10%
1 Rating

Lead scoring and grading

8.6
86%
348 Ratings
2.0
20%
1 Rating

Data quality management

8.7
87%
391 Ratings
2.0
20%
1 Rating

Automated sales alerts and tasks

8.7
87%
345 Ratings
4.0
40%
1 Rating

Campaign Management

8.5

ActiveCampaign

85%
1.0

Sales Engine International

10%
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
1.0
10%
1 Rating

Event/webinar marketing

8.6
86%
276 Ratings
1.0
10%
1 Rating

Social Media Marketing

8.8

ActiveCampaign

88%
1.0

Sales Engine International

10%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
1.0
10%
1 Rating

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
1.0

Sales Engine International

10%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
579 Ratings
1.0
10%
1 Rating

Standard reports

8.8
88%
566 Ratings
1.0
10%
1 Rating

Custom reports

8.4
84%
364 Ratings
1.0
10%
1 Rating

Platform & Infrastructure

8.7

ActiveCampaign

87%
1.5

Sales Engine International

15%
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
380 Ratings
1.0
10%
1 Rating

Role-based workflow & approvals

8.6
86%
258 Ratings
3.0
30%
1 Rating

Customizability

8.9
89%
403 Ratings
1.0
10%
1 Rating

Integration with Salesforce.com

8.7
87%
86 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
1.0
10%
1 Rating

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
  • Sales Engine International is rated higher in 5 areas: Likelihood to Renew, Availability, Performance, Support Rating, Implementation Rating
  • ActiveCampaign and Sales Engine International are tied in 1 area: Usability

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
3.1

Sales Engine International

31%
3 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
10.0

Sales Engine International

100%
2 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
8.0

Sales Engine International

80%
1 Rating

Availability

9.1

ActiveCampaign

91%
4 Ratings
10.0

Sales Engine International

100%
2 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings
10.0

Sales Engine International

100%
2 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings
10.0

Sales Engine International

100%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Sales Engine International

N/A
0 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
10.0

Sales Engine International

100%
1 Rating

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
10.0

Sales Engine International

100%
2 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Sales Engine International

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Sales Engine International

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Sales Engine International

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Sales Engine International

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Sales Engine International

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Sales Engine Media

We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline. As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Sales Engine Media

  • Awesome integration with CRM/SFDC.
  • Support is US-based, free with subscription, and very helpful.
  • Best workflow capability (drag and drop) I've seen in any comparable product.
  • Custom templates are available for purchase and are great for branding.
  • Easy to use landing pages.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Sales Engine Media

  • List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sales Engine International

Starting Price

Editions & Modules

Sales Engine International editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Sales Engine Media

    I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Sales Engine Media

    Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Sales Engine Media

    Manticore hardly ever has "product down time" and almost never during a normal work day for our company
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Sales Engine Media

    Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Sales Engine Media

    The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    Sales Engine Media

    Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Sales Engine Media

    It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Sales Engine Media

    We migrated to Marketo approximately 6 months
    ago, and were extremely happy with the change. Besides the higher sticker
    price and the "everything's a sales pitch" communications from
    Marketo, we can't find any fault.

    Sales
    Engine International - Manticore (commonly referred to as Manti-beast
    internally) created many problems for us. And while they did integrate
    with our Microsoft Dynamics environment, the software quickly ate through our
    purchased storage and forced us to constantly purchase more. That alone
    cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
    And, when confronted about it, Manticore support flat out lied about how
    much storage their activities were taking up in our system. So, while it
    integrates, it's a very poor integration.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Sales Engine Media

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Sales Engine Media

    • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
    • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
    Read full review

    Screenshots

    Add comparison