What users are saying about
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Top Rated
298 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
4 Ratings
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Score 3.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Sales Engine International

We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline.As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Sales Engine International
2.3
WYSIWYG email editor
ActiveCampaign
8.1
Sales Engine International
2.0
Dynamic content
ActiveCampaign
8.3
Sales Engine International
Ability to test dynamic content
ActiveCampaign
7.9
Sales Engine International
Landing pages
ActiveCampaign
7.1
Sales Engine International
4.0
A/B testing
ActiveCampaign
8.5
Sales Engine International
Mobile optimization
ActiveCampaign
8.2
Sales Engine International
Email deliverability reporting
ActiveCampaign
8.8
Sales Engine International
1.0
List management
ActiveCampaign
8.6
Sales Engine International
2.0
Triggered drip sequences
ActiveCampaign
9.4
Sales Engine International

Lead Management

ActiveCampaign
7.8
Sales Engine International
2.3
Lead nurturing
ActiveCampaign
7.7
Sales Engine International
1.0
Lead scoring and grading
ActiveCampaign
7.8
Sales Engine International
2.0
Data quality management
ActiveCampaign
7.2
Sales Engine International
2.0
Automated sales alerts and tasks
ActiveCampaign
8.3
Sales Engine International
4.0

Campaign Management

ActiveCampaign
7.9
Sales Engine International
1.0
Calendaring
ActiveCampaign
7.1
Sales Engine International
1.0
Event/webinar marketing
ActiveCampaign
8.7
Sales Engine International
1.0

Social Media Marketing

ActiveCampaign
8.2
Sales Engine International
1.0
Social sharing and campaigns
ActiveCampaign
8.8
Sales Engine International
1.0
Social profile integration
ActiveCampaign
7.6
Sales Engine International

Reporting & Analytics

ActiveCampaign
7.8
Sales Engine International
1.0
Dashboards
ActiveCampaign
7.9
Sales Engine International
1.0
Standard reports
ActiveCampaign
7.8
Sales Engine International
1.0
Custom reports
ActiveCampaign
7.7
Sales Engine International
1.0

Platform & Infrastructure

ActiveCampaign
8.2
Sales Engine International
1.5
API
ActiveCampaign
8.8
Sales Engine International
1.0
Role-based workflow & approvals
ActiveCampaign
7.9
Sales Engine International
3.0
Customizability
ActiveCampaign
7.9
Sales Engine International
1.0
Integration with Salesforce.com
ActiveCampaign
8.1
Sales Engine International
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Sales Engine International
1.0
Integration with SugarCRM
ActiveCampaign
8.2
Sales Engine International

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Sales Engine International

  • Awesome integration with CRM/SFDC.
  • Support is US-based, free with subscription, and very helpful.
  • Best workflow capability (drag and drop) I've seen in any comparable product.
  • Custom templates are available for purchase and are great for branding.
  • Easy to use landing pages.
Meredith Oakes | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Sales Engine International

  • List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sales Engine International

Sales Engine International 10.0
Based on 2 answers
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
Meredith Oakes | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Sales Engine International

Sales Engine International 8.0
Based on 1 answer
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
Anonymous | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Sales Engine International

We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Sales Engine International

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Sales Engine International

  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sales Engine International

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Sales Engine International
3.1

Likelihood to Renew

ActiveCampaign
9.1
Sales Engine International
10.0

Usability

ActiveCampaign
8.2
Sales Engine International
8.0

Reliability and Availability

ActiveCampaign
9.4
Sales Engine International
10.0

Performance

ActiveCampaign
8.1
Sales Engine International
10.0

Support Rating

ActiveCampaign
8.9
Sales Engine International
10.0

Online Training

ActiveCampaign
Sales Engine International
10.0

Implementation Rating

ActiveCampaign
7.4
Sales Engine International
10.0

Scalability

ActiveCampaign
9.4
Sales Engine International

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