ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
Simpro
Score 8.3 out of 10
N/A
Simpro, headquartered in Brisbane, provides business management software for the trades and services industry. The solution combines field service management with asset tracking and maintenance, project management features with resource scheduling, and invoicing. For enterprises, Simpro helps manage business complexity such as franchises, multiple companies or multiple locations with a tailored Simpro framework that aims to handle complexity while maintaining the simplicity of working with one…
N/A
Pricing
ActiveCampaign
Simpro
Editions & Modules
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaign
Simpro
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
ActiveCampaign
Simpro
Features
ActiveCampaign
Simpro
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
688 Ratings
12% above category average
Simpro
-
Ratings
WYSIWYG email editor
8.3605 Ratings
00 Ratings
Dynamic content
8.1539 Ratings
00 Ratings
Ability to test dynamic content
8.1488 Ratings
00 Ratings
Landing pages
7.1356 Ratings
00 Ratings
A/B testing
8.7398 Ratings
00 Ratings
Mobile optimization
8.8545 Ratings
00 Ratings
Email deliverability reporting
9.0654 Ratings
00 Ratings
List management
9.3673 Ratings
00 Ratings
Triggered drip sequences
10.0594 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
541 Ratings
11% above category average
Simpro
-
Ratings
Lead nurturing automation
9.0507 Ratings
00 Ratings
Lead scoring and grading
8.4370 Ratings
00 Ratings
Data quality management
9.6413 Ratings
00 Ratings
Automated sales alerts and tasks
8.4365 Ratings
00 Ratings
Lead segmentation and distribution
7.917 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
388 Ratings
27% above category average
Simpro
-
Ratings
Calendaring
9.9308 Ratings
00 Ratings
Event/webinar marketing
9.4291 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
7.0
295 Ratings
5% below category average
Simpro
-
Ratings
Social sharing and campaigns
7.3262 Ratings
00 Ratings
Social profile integration
6.6257 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.0
650 Ratings
9% above category average
Simpro
-
Ratings
Dashboards
8.2619 Ratings
00 Ratings
Standard reports
8.0607 Ratings
00 Ratings
Custom reports
7.9394 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
Simpro is well suited for job and team management, tracking inventory and the workflow is very logical. The mobile app for our field technicians works very well to clock on and off and then being in a position to report to a customer based on factual information has made invoicing a breeze! Reporting can be a bit frustrating especially on materials used on different cost centre numbers as you can only specify a job number, but not a cost centre number.
Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options
It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
As mentioned before, materials reporting could use some work as one cannot report by cost centre number, only by job number. It makes it difficult with large jobs with multiple cost centre numbers to easily extract information for reporting. Other than that the system is user friendly and easy to understand.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
It is a great option for solar project management. It needs some improvements for real-time one-page reports, inventory management, scheduling and custom views. I believe these will come because they listen to their customers. I would also like to see some better training and not be expected to pay out of pocket for it.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
monday.com was easier to set up and you can create boards with loads of subtasks which helps manage a project. Also, the ability to integrate with google was much better as we could link it to the calendar and also store documents that the engineers could see easier onsite. Overall we could make monday.com work better for our business based on how we are set up but simPRO will be great for other businesses with more specific needs.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!