What users are saying about
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Top Rated
684 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
4 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Vero Workflows

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Vero Workflows
9.1
WYSIWYG email editor
ActiveCampaign
8.1
Vero Workflows
7.0
Dynamic content
ActiveCampaign
8.5
Vero Workflows
9.9
Ability to test dynamic content
ActiveCampaign
8.0
Vero Workflows
10.0
Landing pages
ActiveCampaign
7.1
Vero Workflows
A/B testing
ActiveCampaign
8.7
Vero Workflows
10.0
Mobile optimization
ActiveCampaign
8.2
Vero Workflows
9.8
Email deliverability reporting
ActiveCampaign
8.9
Vero Workflows
8.1
List management
ActiveCampaign
8.8
Vero Workflows
9.0
Triggered drip sequences
ActiveCampaign
9.1
Vero Workflows
9.0

Lead Management

ActiveCampaign
8.5
Vero Workflows
Lead nurturing
ActiveCampaign
8.8
Vero Workflows
Lead scoring and grading
ActiveCampaign
8.4
Vero Workflows
Data quality management
ActiveCampaign
8.2
Vero Workflows
Automated sales alerts and tasks
ActiveCampaign
8.6
Vero Workflows

Campaign Management

ActiveCampaign
7.9
Vero Workflows
Calendaring
ActiveCampaign
7.7
Vero Workflows
Event/webinar marketing
ActiveCampaign
8.1
Vero Workflows

Social Media Marketing

ActiveCampaign
8.3
Vero Workflows
Social sharing and campaigns
ActiveCampaign
8.4
Vero Workflows
Social profile integration
ActiveCampaign
8.1
Vero Workflows

Reporting & Analytics

ActiveCampaign
8.5
Vero Workflows
9.9
Dashboards
ActiveCampaign
8.5
Vero Workflows
9.9
Standard reports
ActiveCampaign
8.6
Vero Workflows
9.9
Custom reports
ActiveCampaign
8.3
Vero Workflows
10.0

Platform & Infrastructure

ActiveCampaign
8.7
Vero Workflows
API
ActiveCampaign
8.7
Vero Workflows
Role-based workflow & approvals
ActiveCampaign
8.4
Vero Workflows
Customizability
ActiveCampaign
8.6
Vero Workflows
Integration with Salesforce.com
ActiveCampaign
8.6
Vero Workflows
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Vero Workflows
Integration with SugarCRM
ActiveCampaign
8.8
Vero Workflows

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Vero Workflows

  • Segmentation
  • Contact management
  • Template design
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Vero Workflows

  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Vero Workflows

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Vero Workflows

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Vero Workflows

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Frank Ramirez | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Vero Workflows

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Workflows Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Vero Workflows
8.9

Likelihood to Renew

ActiveCampaign
9.1
Vero Workflows

Usability

ActiveCampaign
8.1
Vero Workflows

Reliability and Availability

ActiveCampaign
9.1
Vero Workflows

Performance

ActiveCampaign
8.6
Vero Workflows

Support Rating

ActiveCampaign
6.7
Vero Workflows

In-Person Training

ActiveCampaign
7.3
Vero Workflows

Implementation Rating

ActiveCampaign
8.5
Vero Workflows

Scalability

ActiveCampaign
8.8
Vero Workflows

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