What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
842 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
842 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
8.1

Vero Workflows

81%
ActiveCampaign ranks higher in 6/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
6.0
60%
2 Ratings

Dynamic content

8.2
82%
496 Ratings
9.0
90%
1 Rating

Ability to test dynamic content

8.1
81%
450 Ratings
10.0
100%
2 Ratings

Landing pages

7.4
74%
321 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
362 Ratings
N/A
0 Ratings

Mobile optimization

8.4
84%
506 Ratings
6.0
60%
1 Rating

Email deliverability reporting

9.2
92%
651 Ratings
8.0
80%
4 Ratings

List management

8.9
89%
626 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

9.1
91%
553 Ratings
9.0
90%
1 Rating

Lead Management

8.6

ActiveCampaign

86%

Vero Workflows

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
473 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
388 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Vero Workflows

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
280 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
273 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Vero Workflows

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
245 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
241 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.0

Vero Workflows

60%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
575 Ratings
9.0
90%
2 Ratings

Standard reports

8.8
88%
562 Ratings
8.0
80%
2 Ratings

Custom reports

8.4
84%
363 Ratings
1.0
10%
1 Rating

Platform & Infrastructure

8.8

ActiveCampaign

88%

Vero Workflows

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
N/A
0 Ratings

Customizability

8.7
87%
397 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
646 Ratings
8.0

Vero Workflows

80%
2 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings

Vero Workflows

N/A
0 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Vero Workflows

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Vero Workflows

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Vero Workflows

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Vero Workflows

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Vero Workflows

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Vero Workflows

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Vero Workflows

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Vero Workflows

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Vero Workflows

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Vero Workflows

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Vero Workflows

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Vero

  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

Vero

  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Vero Workflows

Starting Price

$99 per month

Editions & Modules

Vero Workflows editions and modules pricing
EditionModules
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5

Footnotes

  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Save 15% with an annual subscription

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Vero

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Vero

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Vero

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Vero

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Vero

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Vero

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Vero

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Vero

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Vero

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Read full review

Screenshots

Add comparison