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Top Rated
111 Ratings
95 Ratings
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Score 8.4 out of 100

AdRoll

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Top Rated
111 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • Adobe Advertising Cloud ranks higher in 1 feature set: Ad Network Integration
  • AdRoll ranks higher in 1 feature set: Ad Campaigns
  • Adobe Advertising Cloud and AdRoll are tied in 1 feature set: Ad Reporting & Analytics

Ad Network Integration

7.9

Adobe Advertising Cloud

79%
6.5

AdRoll

65%
Adobe Advertising Cloud ranks higher in 2/2 features

Data Transfer

7.7
77%
8 Ratings
6.6
66%
21 Ratings

DSP integration

8.0
80%
8 Ratings
6.3
63%
15 Ratings

Ad Campaigns

7.4

Adobe Advertising Cloud

74%
8.4

AdRoll

84%
AdRoll ranks higher in 5/5 features

Ad campaign creation

8.0
80%
9 Ratings
8.4
84%
42 Ratings

Ad deployment

8.0
80%
9 Ratings
8.3
83%
43 Ratings

Display advertising

6.5
65%
9 Ratings
8.5
85%
40 Ratings

Ad display and retargeting segmentation

7.2
72%
9 Ratings
8.6
86%
43 Ratings

Sequence targeting

7.2
72%
8 Ratings
8.0
80%
25 Ratings

Ad Reporting & Analytics

7.9

Adobe Advertising Cloud

79%
7.9

AdRoll

79%
Adobe Advertising Cloud ranks higher in 3/6 features

Ad dashboards

7.7
77%
9 Ratings
7.9
79%
43 Ratings

Ad performance reports

7.2
72%
9 Ratings
8.0
80%
43 Ratings

Ad conversion tracking

8.5
85%
7 Ratings
7.7
77%
41 Ratings

Ad attribution reporting

7.5
75%
8 Ratings
7.7
77%
37 Ratings

Cross-channel ad management

8.5
85%
8 Ratings
8.3
83%
30 Ratings

Ad forecasting and optimization

8.2
82%
8 Ratings
7.6
76%
27 Ratings

Attribute Ratings

  • Adobe Advertising Cloud is rated higher in 1 area: Usability
  • AdRoll is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Adobe Advertising Cloud and AdRoll are tied in 1 area: Implementation Rating

Likelihood to Recommend

8.0

Adobe Advertising Cloud

80%
16 Ratings
8.3

AdRoll

83%
48 Ratings

Likelihood to Renew

1.8

Adobe Advertising Cloud

18%
2 Ratings
7.0

AdRoll

70%
6 Ratings

Usability

9.0

Adobe Advertising Cloud

90%
1 Rating
8.0

AdRoll

80%
6 Ratings

Support Rating

3.3

Adobe Advertising Cloud

33%
8 Ratings
6.8

AdRoll

68%
9 Ratings

Implementation Rating

8.0

Adobe Advertising Cloud

80%
2 Ratings
8.0

AdRoll

80%
5 Ratings

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

AdRoll

Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Michael DiMaria | TrustRadius Reviewer

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

AdRoll

  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Anonymous | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

AdRoll

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Adobe Advertising Cloud Editions & Modules

Additional Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

AdRoll Editions & Modules

Edition
StarterFree
Essentials$122
Growth$252
  1. none
  2. per month
Additional Pricing Details

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

AdRoll

AdRoll 7.0
Based on 6 answers
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Lee L Kennedy | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

AdRoll

AdRoll 8.0
Based on 6 answers
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.3
Based on 8 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

AdRoll

AdRoll 6.8
Based on 9 answers
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Lee L Kennedy | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 2 answers
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

AdRoll

AdRoll 8.0
Based on 5 answers
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Lee L Kennedy | TrustRadius Reviewer

Alternatives Considered

Adobe Advertising Cloud

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Anonymous | TrustRadius Reviewer

AdRoll

AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

AdRoll

  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
John Williamson | TrustRadius Reviewer

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