What users are saying about
94 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
276 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Feature Set Ratings

  • Google Ad Manager ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics

Ad Network Integration

7.9

Adobe Advertising Cloud

79%
9.5

Google Ad Manager

95%
Google Ad Manager ranks higher in 2/2 features

Data Transfer

7.7
77%
8 Ratings
9.1
91%
23 Ratings

DSP integration

8.0
80%
8 Ratings
9.9
99%
18 Ratings

Ad Campaigns

7.4

Adobe Advertising Cloud

74%
8.9

Google Ad Manager

89%
Google Ad Manager ranks higher in 5/5 features

Ad campaign creation

8.0
80%
9 Ratings
9.4
94%
32 Ratings

Ad deployment

8.0
80%
9 Ratings
9.4
94%
32 Ratings

Display advertising

6.5
65%
9 Ratings
8.2
82%
31 Ratings

Ad display and retargeting segmentation

7.2
72%
9 Ratings
8.4
84%
30 Ratings

Sequence targeting

7.2
72%
8 Ratings
9.3
93%
23 Ratings

Ad Reporting & Analytics

8.0

Adobe Advertising Cloud

80%
9.0

Google Ad Manager

90%
Google Ad Manager ranks higher in 6/6 features

Ad dashboards

7.7
77%
9 Ratings
9.4
94%
30 Ratings

Ad performance reports

7.2
72%
9 Ratings
9.4
94%
32 Ratings

Ad conversion tracking

8.5
85%
7 Ratings
9.3
93%
31 Ratings

Ad attribution reporting

7.5
75%
8 Ratings
8.9
89%
28 Ratings

Cross-channel ad management

8.5
85%
8 Ratings
9.0
90%
25 Ratings

Ad forecasting and optimization

8.2
82%
8 Ratings
8.2
82%
28 Ratings

Attribute Ratings

  • Google Ad Manager is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Adobe Advertising Cloud (formerly Adobe Media Optimizer) and Google Ad Manager are tied in 1 area: Usability

Likelihood to Recommend

8.0

Adobe Advertising Cloud

80%
16 Ratings
9.2

Google Ad Manager

92%
32 Ratings

Likelihood to Renew

1.8

Adobe Advertising Cloud

18%
2 Ratings
7.0

Google Ad Manager

70%
1 Rating

Usability

9.0

Adobe Advertising Cloud

90%
1 Rating
9.0

Google Ad Manager

90%
2 Ratings

Support Rating

3.3

Adobe Advertising Cloud

33%
8 Ratings
7.0

Google Ad Manager

70%
3 Ratings

Implementation Rating

8.0

Adobe Advertising Cloud

80%
2 Ratings

Google Ad Manager

N/A
0 Ratings

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Google Ad Manager

Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
Anonymous | TrustRadius Reviewer

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Google Ad Manager

  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
Patrick Stephens | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Google Ad Manager

  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Anonymous | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager 9.0
Based on 2 answers
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.3
Based on 8 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager 7.0
Based on 3 answers
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 2 answers
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Google Ad Manager

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Anonymous | TrustRadius Reviewer

Google Ad Manager

The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
Kimberly Smith | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Google Ad Manager

  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
Anonymous | TrustRadius Reviewer

Add comparison