65 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
Top Rated
107 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

I have always had the belief that Microsoft Advertising [(formerly Bing Ads)] is a better platform to reach an older demographic. Let's face it - everyone and their mothers are using Google as their default search engine. You typically see an older demo on Bing. We've run several clients on Bing because we needed to reach that older demo & expand our reach beyond Google. However, we always seemed to have an issue with spending our budgets. I don't think every client or business is the right fit for Microsoft Advertising.
Missy Geyer | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.0
Microsoft Advertising (formerly Bing Ads)
Data Transfer
Adobe Advertising Cloud
8.6
Microsoft Advertising (formerly Bing Ads)
DSP integration
Adobe Advertising Cloud
9.3
Microsoft Advertising (formerly Bing Ads)

Ad Campaigns

Adobe Advertising Cloud
8.2
Microsoft Advertising (formerly Bing Ads)
Ad campaign creation
Adobe Advertising Cloud
7.4
Microsoft Advertising (formerly Bing Ads)
Ad deployment
Adobe Advertising Cloud
8.4
Microsoft Advertising (formerly Bing Ads)
Display advertising
Adobe Advertising Cloud
8.0
Microsoft Advertising (formerly Bing Ads)
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.6
Microsoft Advertising (formerly Bing Ads)
Sequence targeting
Adobe Advertising Cloud
8.7
Microsoft Advertising (formerly Bing Ads)

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Microsoft Advertising (formerly Bing Ads)
Ad dashboards
Adobe Advertising Cloud
9.1
Microsoft Advertising (formerly Bing Ads)
Ad performance reports
Adobe Advertising Cloud
9.1
Microsoft Advertising (formerly Bing Ads)
Ad conversion tracking
Adobe Advertising Cloud
9.0
Microsoft Advertising (formerly Bing Ads)
Ad attribution reporting
Adobe Advertising Cloud
8.6
Microsoft Advertising (formerly Bing Ads)
Cross-channel ad management
Adobe Advertising Cloud
9.0
Microsoft Advertising (formerly Bing Ads)
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Microsoft Advertising (formerly Bing Ads)

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
  • Nice reporting tools within the interface, detailed reports can be made fairly easily
  • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
Vincent Misiewicz | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
Austin Voigt | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 10.0
Based on 2 answers
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
Bill Martin | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 8.7
Based on 24 answers
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Brian Mescher | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 7.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an awful UI/UX, poor onboarding, no easy power features, and low search volumes, Bing Ads has a tough time competing with Google Ads. If you want to set something up quick, set it up on Google and start running it there then push it to Bing if you think it will help. But you'll most likely get better results in Google or other ad networks.
Evan Laird | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • We have seen positive ROI with Bing Ads.
  • Volume of available traffic limits Bing Ads and it would not be feasible for our organization to use it as a primary traffic source.
  • We haven't seen any negative impact on our overall objectives from using Bing Ads. Although an argument could be made that we may have seen a greater return by using the spend in other channels.
Adam Lumley | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Advertising (formerly Bing Ads)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.3
Microsoft Advertising (formerly Bing Ads)
7.6

Likelihood to Renew

Adobe Advertising Cloud
1.8
Microsoft Advertising (formerly Bing Ads)
10.0

Usability

Adobe Advertising Cloud
9.0
Microsoft Advertising (formerly Bing Ads)
6.0

Support Rating

Adobe Advertising Cloud
3.2
Microsoft Advertising (formerly Bing Ads)
8.7

Implementation Rating

Adobe Advertising Cloud
8.0
Microsoft Advertising (formerly Bing Ads)
7.0

Add comparison