What users are saying about
470 Ratings
65 Ratings
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Score 8.1 out of 100
470 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Outreach

Outreach is well-suited for organizations that are targeting large audiences of prospects with important information. Outreach would work well for organizations with high call and email activity as it is easy to keep track of both in the dashboard and sequences. Outreach would also be great for small organizations that wanted to market to a large target audience.
Erin Winnicki | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.0
Outreach
Data Transfer
Adobe Advertising Cloud
8.6
Outreach
DSP integration
Adobe Advertising Cloud
9.3
Outreach

Ad Campaigns

Adobe Advertising Cloud
8.2
Outreach
Ad campaign creation
Adobe Advertising Cloud
7.4
Outreach
Ad deployment
Adobe Advertising Cloud
8.4
Outreach
Display advertising
Adobe Advertising Cloud
8.0
Outreach
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.6
Outreach
Sequence targeting
Adobe Advertising Cloud
8.7
Outreach

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Outreach
Ad dashboards
Adobe Advertising Cloud
9.1
Outreach
Ad performance reports
Adobe Advertising Cloud
9.1
Outreach
Ad conversion tracking
Adobe Advertising Cloud
9.1
Outreach
Ad attribution reporting
Adobe Advertising Cloud
8.6
Outreach
Cross-channel ad management
Adobe Advertising Cloud
9.0
Outreach
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Outreach

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Outreach

  • Visibility into messaging efficacy - we can clearly see bounce rates, reply rates, etc with this tool
  • Consistent messaging - the team is able to craft specific sequence messages that is used across the team, ensuring that our communications stay on-brand and highlight agreed-upon points for the message receiver.
  • Integration with Salesforce - whether through a trigger or direct updates, specific actions in Outreach are synced seamlessly with our CRM, allowing us to continue to use Salesforce as our source of truth for cross-functional performance metrics.
Anonymous | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Outreach

  • The only negative(That I've been told they know and are working on) is the reporting for the SDR team. As they used Outreach the most seeing data is more important. Some information that would have helped the SDR team out was missing or incomplete. As I said above Outreach has said they planned on updating them.
Ron Toth | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Outreach

Outreach 9.1
Based on 4 answers
Outreach has become the main platform for our SDRs. I haven't found a better alternative yet.
Kiyoshi Kidd | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Outreach

Outreach 8.8
Based on 143 answers
There is a joke in our office that Outreach has a setting for everything, but you have to find it first. Outreach allows you to customize your sequences and templates to your heart's content. The drawback to so much customizability is a lot of settings that are sometimes difficult to find. That said, for most users, the tool is ready and easy to use out of the box.
Arick Christopher | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Outreach

Outreach 8.9
Based on 11 answers
I feel like Outreach support reps provide better support about Salesforce than Salesforce does itself - we may have a better support package for Outreach than we do Salesforce, though. The support team at Outreach is also extremely available and conscious of our interests and use cases. We also still have regular Skype calls set up with Outreach and it is more personable than simply speaking on the phone - although we have texted our support reps at Outreach before for immediate responses!
Alexandra Gold | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Outreach

Outreach 9.1
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Outreach

Outreach beats all three (SalesLoft, Pardot and hubspot) hands down. From sequencing leads to logging activity and the ability to call within the cloud-based app itself. Saves time, reduces duplicate work and improves overall visibility for our trainers, supervisors, managers and leadership.
Tanner Shaffer | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Outreach

  • We switched from Salesloft, which was a significantly larger investment. As a business user, I do not see that big of an increase in functionality compared to the increased price. For managers, it does give better metrics and visibility into the team's activities.
  • Like any tool of this kind, it increases the ability to reach a wider audience at once and automate a lot of the work.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Advertising Cloud Editions & Modules

Additional Pricing Details

Outreach

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Outreach Editions & Modules

Edition
Starting Price$100.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.3
Outreach
8.5

Likelihood to Renew

Adobe Advertising Cloud
1.8
Outreach
9.1

Usability

Adobe Advertising Cloud
9.0
Outreach
8.8

Support Rating

Adobe Advertising Cloud
3.2
Outreach
8.9

Implementation Rating

Adobe Advertising Cloud
8.0
Outreach
9.1

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