What users are saying about
63 Ratings
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Score 8.4 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Springbot
Data Transfer
Adobe Advertising Cloud
9.1
Springbot
DSP integration
Adobe Advertising Cloud
9.5
Springbot

Ad Campaigns

Adobe Advertising Cloud
8.0
Springbot
Ad campaign creation
Adobe Advertising Cloud
7.7
Springbot
Ad deployment
Adobe Advertising Cloud
7.9
Springbot
Display advertising
Adobe Advertising Cloud
7.9
Springbot
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Springbot
Sequence targeting
Adobe Advertising Cloud
8.4
Springbot

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Springbot
Ad dashboards
Adobe Advertising Cloud
9.1
Springbot
Ad performance reports
Adobe Advertising Cloud
9.0
Springbot
Ad conversion tracking
Adobe Advertising Cloud
9.0
Springbot
Ad attribution reporting
Adobe Advertising Cloud
9.1
Springbot
Cross-channel ad management
Adobe Advertising Cloud
8.8
Springbot
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Springbot

Email & Online Marketing

Adobe Advertising Cloud
Springbot
8.7
WYSIWYG email editor
Adobe Advertising Cloud
Springbot
8.6
Dynamic content
Adobe Advertising Cloud
Springbot
9.1
Ability to test dynamic content
Adobe Advertising Cloud
Springbot
8.2
Landing pages
Adobe Advertising Cloud
Springbot
8.2
A/B testing
Adobe Advertising Cloud
Springbot
9.1
Mobile optimization
Adobe Advertising Cloud
Springbot
8.6
Email deliverability reporting
Adobe Advertising Cloud
Springbot
8.6
List management
Adobe Advertising Cloud
Springbot
9.1
Triggered drip sequences
Adobe Advertising Cloud
Springbot
8.6

Lead Management

Adobe Advertising Cloud
Springbot
8.9
Lead nurturing
Adobe Advertising Cloud
Springbot
8.6
Lead scoring and grading
Adobe Advertising Cloud
Springbot
9.1
Data quality management
Adobe Advertising Cloud
Springbot
8.6
Automated sales alerts and tasks
Adobe Advertising Cloud
Springbot
9.1

Campaign Management

Adobe Advertising Cloud
Springbot
7.5
Calendaring
Adobe Advertising Cloud
Springbot
8.6
Event/webinar marketing
Adobe Advertising Cloud
Springbot
6.4

Social Media Marketing

Adobe Advertising Cloud
Springbot
8.2
Social sharing and campaigns
Adobe Advertising Cloud
Springbot
7.3
Social profile integration
Adobe Advertising Cloud
Springbot
9.1

Reporting & Analytics

Adobe Advertising Cloud
Springbot
9.1
Dashboards
Adobe Advertising Cloud
Springbot
9.1
Standard reports
Adobe Advertising Cloud
Springbot
9.1
Custom reports
Adobe Advertising Cloud
Springbot
9.1

Platform & Infrastructure

Adobe Advertising Cloud
Springbot
7.7
API
Adobe Advertising Cloud
Springbot
9.1
Role-based workflow & approvals
Adobe Advertising Cloud
Springbot
8.2
Customizability
Adobe Advertising Cloud
Springbot
7.3
Integration with Salesforce.com
Adobe Advertising Cloud
Springbot
7.3
Integration with Microsoft Dynamics CRM
Adobe Advertising Cloud
Springbot
7.3
Integration with SugarCRM
Adobe Advertising Cloud
Springbot
7.3

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Springbot

  • I'd love for Springbot to continue to expand on their email offering - the platform and automations are excellent, and I'd like additional conditionals as I build out my flows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Springbot

Springbot 7.7
Based on 3 answers
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Alex Mills | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Springbot

Springbot 9.1
Based on 2 answers
Maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.  I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays. 
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Advertising Cloud Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Springbot
5.5

Likelihood to Renew

Adobe Advertising Cloud
1.8
Springbot

Usability

Adobe Advertising Cloud
9.0
Springbot
7.7

Support Rating

Adobe Advertising Cloud
3.8
Springbot
9.1

Implementation Rating

Adobe Advertising Cloud
8.0
Springbot

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