What users are saying about
94 Ratings
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Score 8.4 out of 100
18 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Ad Network Integration

    7.9

    Adobe Advertising Cloud

    79%

    The Trade Desk

    Feature Set Not Supported
    N/A
    Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 2/2 features

    Data Transfer

    7.7
    77%
    8 Ratings
    N/A
    0 Ratings

    DSP integration

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.4

    Adobe Advertising Cloud

    74%

    The Trade Desk

    Feature Set Not Supported
    N/A
    Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features

    Ad campaign creation

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Ad deployment

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Display advertising

    6.5
    65%
    9 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    7.2
    72%
    9 Ratings
    N/A
    0 Ratings

    Sequence targeting

    7.2
    72%
    8 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    8.0

    Adobe Advertising Cloud

    80%

    The Trade Desk

    Feature Set Not Supported
    N/A
    Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features

    Ad dashboards

    7.7
    77%
    9 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.2
    72%
    9 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    8.5
    85%
    7 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    8.2
    82%
    8 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • The Trade Desk is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.0

    Adobe Advertising Cloud

    80%
    16 Ratings
    9.5

    The Trade Desk

    95%
    7 Ratings

    Likelihood to Renew

    1.8

    Adobe Advertising Cloud

    18%
    2 Ratings

    The Trade Desk

    N/A
    0 Ratings

    Usability

    9.0

    Adobe Advertising Cloud

    90%
    1 Rating
    10.0

    The Trade Desk

    100%
    1 Rating

    Support Rating

    3.3

    Adobe Advertising Cloud

    33%
    8 Ratings
    10.0

    The Trade Desk

    100%
    1 Rating

    Implementation Rating

    8.0

    Adobe Advertising Cloud

    80%
    2 Ratings

    The Trade Desk

    N/A
    0 Ratings

    Likelihood to Recommend

    Adobe Advertising Cloud

    I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
    Jay Corcoran | TrustRadius Reviewer

    The Trade Desk

    After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
    Phil Parrish | TrustRadius Reviewer

    Pros

    Adobe Advertising Cloud

    • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
    • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
    • Automation for delegating many tasks that can be a hassle to accomplish.
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    • User engagement - Cookie matching provides better engagement and effectiveness
    • Reporting of campaigns - Great reporting on display advertising & platforms
    • Dashboard reporting - Scalable to global deployment & campaigns
    Anonymous | TrustRadius Reviewer

    Cons

    Adobe Advertising Cloud

    • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
    • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
    Che Odom | TrustRadius Reviewer

    The Trade Desk

    • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
    • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
    • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
    • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Adobe Advertising Cloud

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    The Trade Desk

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Adobe Advertising Cloud

    Adobe Advertising Cloud 1.8
    Based on 2 answers
    As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    No score
    No answers yet
    No answers on this topic

    Usability

    Adobe Advertising Cloud

    Adobe Advertising Cloud 9.0
    Based on 1 answer
    It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
    Jay Corcoran | TrustRadius Reviewer

    The Trade Desk

    The Trade Desk 10.0
    Based on 1 answer
    It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Adobe Advertising Cloud

    Adobe Advertising Cloud 3.3
    Based on 8 answers
    They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
    Haley Fox | TrustRadius Reviewer

    The Trade Desk

    The Trade Desk 10.0
    Based on 1 answer
    We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Adobe Advertising Cloud

    Adobe Advertising Cloud 8.0
    Based on 2 answers
    It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
    Jay Corcoran | TrustRadius Reviewer

    The Trade Desk

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Adobe Advertising Cloud

    It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Adobe Advertising Cloud

    • This has increased the number of clients.
    • This has increased the amount of productivity and time we can spend on clients.
    • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
    Anonymous | TrustRadius Reviewer

    The Trade Desk

    • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
    • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
    • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
    John Kobel | TrustRadius Reviewer

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