Adobe Advertising Cloud vs The Trade Desk | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 64 reviews and ratings

Score 8.8 out of 10

Based on 14 reviews and ratings

Feature Rating Comparison

Adobe Advertising Cloud

The Trade Desk

Data Transfer

DSP integration

Adobe Advertising Cloud

The Trade Desk

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Adobe Advertising Cloud

The Trade Desk

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Adobe Advertising Cloud

The Trade Desk

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Adobe Advertising Cloud

The Trade Desk

Audience taxonomy

Tag Management

Data Analysis Dashboard

Adobe Advertising Cloud

The Trade Desk

Campaign Analytics

Audience Analytics

Pros

An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
Automation for delegating many tasks that can be a hassle to accomplish.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
Auto-optimization and pacing tools allow for less manual campaign management.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Cons

As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

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Marketing and Business Administrator

Rabren General Contractors, Inc.Construction, 51-200 employees

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I honestly can say that The Trade Desk hit all the marks on their offerings.
There is not really anything negative about The Trade Desk.
The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

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Paid Search Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Likelihood to Renew

Adobe Advertising Cloud 1.8

Based on 2 answers

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

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Verified User

Employee in Marketing

Retail Company, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Usability

Adobe Advertising Cloud 9.0

Based on 1 answer

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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The Trade Desk 10.0

Based on 1 answer

It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Support Rating

Adobe Advertising Cloud 3.2

Based on 5 answers

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

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President & CEO

ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees

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The Trade Desk 10.0

Based on 1 answer

We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

View all 1 answers on this topic

Implementation Rating

Adobe Advertising Cloud 8.0

Based on 1 answer

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.

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Verified User

Manager in Sales

Internet Company, 51-200 employees

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Return on Investment

This has increased the number of clients.
This has increased the amount of productivity and time we can spend on clients.
This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

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Verified User

Program Manager in Other

Computer Software Company, 201-500 employees

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The Trade Desk has helped us get more budget from clients by delivering results.
It has allowed us to buy cheaper inventory than other online channels.
It has allowed us to not invest on our own DSP solution and use theirs.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

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