What users are saying about
64 Ratings
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Score 8.2 out of 100
14 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

The Trade Desk

We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.0
The Trade Desk
7.0
Data Transfer
Adobe Advertising Cloud
8.7
The Trade Desk
6.2
DSP integration
Adobe Advertising Cloud
9.3
The Trade Desk
7.7

Ad Campaigns

Adobe Advertising Cloud
8.2
The Trade Desk
Ad campaign creation
Adobe Advertising Cloud
7.5
The Trade Desk
Ad deployment
Adobe Advertising Cloud
8.3
The Trade Desk
Display advertising
Adobe Advertising Cloud
8.0
The Trade Desk
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
The Trade Desk
Sequence targeting
Adobe Advertising Cloud
8.6
The Trade Desk

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
The Trade Desk
Ad dashboards
Adobe Advertising Cloud
9.1
The Trade Desk
Ad performance reports
Adobe Advertising Cloud
9.0
The Trade Desk
Ad conversion tracking
Adobe Advertising Cloud
9.0
The Trade Desk
Ad attribution reporting
Adobe Advertising Cloud
8.7
The Trade Desk
Cross-channel ad management
Adobe Advertising Cloud
8.9
The Trade Desk
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
The Trade Desk

Data Collection

Adobe Advertising Cloud
The Trade Desk
7.2
Collection of first-party data
Adobe Advertising Cloud
The Trade Desk
7.3
Collection of third-party data
Adobe Advertising Cloud
The Trade Desk
6.7
Access to Third-party Data Providers
Adobe Advertising Cloud
The Trade Desk
7.5

Data Classification

Adobe Advertising Cloud
The Trade Desk
6.7
Audience taxonomy
Adobe Advertising Cloud
The Trade Desk
6.5
Tag Management
Adobe Advertising Cloud
The Trade Desk
6.2
Data Analysis Dashboard
Adobe Advertising Cloud
The Trade Desk
7.5

DMP Analytics

Adobe Advertising Cloud
The Trade Desk
7.3
Campaign Analytics
Adobe Advertising Cloud
The Trade Desk
7.5
Audience Analytics
Adobe Advertising Cloud
The Trade Desk
7.0

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

The Trade Desk

  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
Anonymous | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

The Trade Desk

  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
John Kobel | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

The Trade Desk

The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.3
The Trade Desk
8.9

Likelihood to Renew

Adobe Advertising Cloud
1.8
The Trade Desk

Usability

Adobe Advertising Cloud
9.0
The Trade Desk
10.0

Support Rating

Adobe Advertising Cloud
3.2
The Trade Desk
10.0

Implementation Rating

Adobe Advertising Cloud
8.0
The Trade Desk

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