What users are saying about
94 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 94 reviews and ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 18 reviews and ratings
Feature Set Ratings
Ad Network Integration

7.9
Adobe Advertising Cloud
79%

The Trade Desk
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 2/2 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 2/2 features
Data Transfer

7.7
77%
8 Ratings

N/A
0 Ratings
DSP integration

8.0
80%
8 Ratings

N/A
0 Ratings
Ad Campaigns

7.4
Adobe Advertising Cloud
74%

The Trade Desk
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features
Ad campaign creation

8.0
80%
9 Ratings

N/A
0 Ratings
Ad deployment

8.0
80%
9 Ratings

N/A
0 Ratings
Display advertising

6.5
65%
9 Ratings

N/A
0 Ratings
Ad display and retargeting segmentation

7.2
72%
9 Ratings

N/A
0 Ratings
Sequence targeting

7.2
72%
8 Ratings

N/A
0 Ratings
Ad Reporting & Analytics

8.0
Adobe Advertising Cloud
80%

The Trade Desk
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features
Ad dashboards

7.7
77%
9 Ratings

N/A
0 Ratings
Ad performance reports

7.2
72%
9 Ratings

N/A
0 Ratings
Ad conversion tracking

8.5
85%
7 Ratings

N/A
0 Ratings
Ad attribution reporting

7.5
75%
8 Ratings

N/A
0 Ratings
Cross-channel ad management

8.5
85%
8 Ratings

N/A
0 Ratings
Ad forecasting and optimization

8.2
82%
8 Ratings

N/A
0 Ratings
Attribute Ratings
- The Trade Desk is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend

8.0
Adobe Advertising Cloud
80%
16 Ratings

9.5
The Trade Desk
95%
7 Ratings
Likelihood to Renew

1.8
Adobe Advertising Cloud
18%
2 Ratings

The Trade Desk
N/A
0 Ratings
Usability

9.0
Adobe Advertising Cloud
90%
1 Rating

10.0
The Trade Desk
100%
1 Rating
Support Rating

3.3
Adobe Advertising Cloud
33%
8 Ratings

10.0
The Trade Desk
100%
1 Rating
Implementation Rating

8.0
Adobe Advertising Cloud
80%
2 Ratings

The Trade Desk
N/A
0 Ratings
Likelihood to Recommend
Adobe Advertising Cloud
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Co-founder, Managing Director
PrograMetrixMarketing & Advertising, 11-50 employees
Pros
Adobe Advertising Cloud
- An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
- Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
- Automation for delegating many tasks that can be a hassle to accomplish.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesThe Trade Desk
- User engagement - Cookie matching provides better engagement and effectiveness
- Reporting of campaigns - Great reporting on display advertising & platforms
- Dashboard reporting - Scalable to global deployment & campaigns

Verified User
Manager in Finance and Accounting
Mining & Metals Company, 10,001+ employeesCons
Adobe Advertising Cloud
- As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
- Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Marketing and Business Administrator
Rabren General Contractors, Inc.Construction, 51-200 employees
The Trade Desk
- Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
- The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
- Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
- Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.

Verified User
Supervisor in Marketing
Marketing and Advertising Company, 11-50 employeesPricing Details
Adobe Advertising Cloud
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—The Trade Desk
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Adobe Advertising Cloud
Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Verified User
Employee in Marketing
Retail Company, 1001-5000 employeesThe Trade Desk
No score
No answers yet
No answers on this topic
Usability
Adobe Advertising Cloud
Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
The Trade Desk
The Trade Desk 10.0
Based on 1 answer
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.

Verified User
Manager in Finance and Accounting
Mining & Metals Company, 10,001+ employeesSupport Rating
Adobe Advertising Cloud
Adobe Advertising Cloud 3.3
Based on 8 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
President & CEO
ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees
The Trade Desk
The Trade Desk 10.0
Based on 1 answer
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

Verified User
Manager in Finance and Accounting
Mining & Metals Company, 10,001+ employeesImplementation Rating
Adobe Advertising Cloud
Adobe Advertising Cloud 8.0
Based on 2 answers
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
The Trade Desk
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Advertising Cloud
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Verified User
Employee in Marketing
Online Media Company, 51-200 employeesThe Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.

Verified User
Manager in Sales
Internet Company, 51-200 employeesReturn on Investment
Adobe Advertising Cloud
- This has increased the number of clients.
- This has increased the amount of productivity and time we can spend on clients.
- This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Verified User
Program Manager in Other
Computer Software Company, 201-500 employeesThe Trade Desk
- The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
- We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
- We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
Paid Search Specialist
CF Search MarketingMarketing and Advertising, 11-50 employees