What users are saying about
59 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
The Trade Desk
6.7
Data Transfer
Adobe Advertising Cloud
9.2
The Trade Desk
6.4
DSP integration
Adobe Advertising Cloud
9.5
The Trade Desk
7.0

Ad Campaigns

Adobe Advertising Cloud
8.0
The Trade Desk
Ad campaign creation
Adobe Advertising Cloud
7.8
The Trade Desk
Ad deployment
Adobe Advertising Cloud
7.8
The Trade Desk
Display advertising
Adobe Advertising Cloud
7.9
The Trade Desk
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
The Trade Desk
Sequence targeting
Adobe Advertising Cloud
8.4
The Trade Desk

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
The Trade Desk
Ad dashboards
Adobe Advertising Cloud
9.1
The Trade Desk
Ad performance reports
Adobe Advertising Cloud
9.0
The Trade Desk
Ad conversion tracking
Adobe Advertising Cloud
9.0
The Trade Desk
Ad attribution reporting
Adobe Advertising Cloud
9.2
The Trade Desk
Cross-channel ad management
Adobe Advertising Cloud
8.8
The Trade Desk
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
The Trade Desk

Data Collection

Adobe Advertising Cloud
The Trade Desk
7.4
Collection of first-party data
Adobe Advertising Cloud
The Trade Desk
7.4
Collection of third-party data
Adobe Advertising Cloud
The Trade Desk
7.4
Access to Third-party Data Providers
Adobe Advertising Cloud
The Trade Desk
7.4

Data Classification

Adobe Advertising Cloud
The Trade Desk
7.2
Audience taxonomy
Adobe Advertising Cloud
The Trade Desk
7.3
Tag Management
Adobe Advertising Cloud
The Trade Desk
7.4
Data Analysis Dashboard
Adobe Advertising Cloud
The Trade Desk
7.0

DMP Analytics

Adobe Advertising Cloud
The Trade Desk
6.4
Campaign Analytics
Adobe Advertising Cloud
The Trade Desk
6.4
Audience Analytics
Adobe Advertising Cloud
The Trade Desk
6.4

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

The Trade Desk

  • Manage multiple client accounts for Display Advertising
  • Manage multiple clients' Display Advertising across an array of Display Platforms
  • We were also able to manage clients' Video and Native Advertising Campaigns
John Kobel | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

The Trade Desk

  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.
Gabriela Band | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 4.2
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

The Trade Desk

The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. Still, they are easier to use, cheaper and have better service.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

The Trade Desk

  • Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
  • Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
  • The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.5
The Trade Desk
8.4

Likelihood to Renew

Adobe Advertising Cloud
1.8
The Trade Desk

Usability

Adobe Advertising Cloud
9.0
The Trade Desk

Support Rating

Adobe Advertising Cloud
4.2
The Trade Desk

Implementation Rating

Adobe Advertising Cloud
8.0
The Trade Desk

Add comparison