Adobe Advertising Cloud vs The Trade Desk

Likelihood to Recommend

I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as general contractors don't gain a great customer base from advertising, so I wouldn't recommend this robust system for other companies such as ourselves. We will likely use what we have learned from it in the past two years and implement those lessons without continuing our use.

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Che Odom

Marketing and Business Administrator

Rabren General Contractors, Inc.Construction, 51-200 employees

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All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Feature Rating Comparison

Adobe Advertising Cloud

The Trade Desk

Data Transfer

DSP integration

Adobe Advertising Cloud

The Trade Desk

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Adobe Advertising Cloud

The Trade Desk

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Adobe Advertising Cloud

The Trade Desk

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Adobe Advertising Cloud

The Trade Desk

Audience taxonomy

Tag Management

Data Analysis Dashboard

Adobe Advertising Cloud

The Trade Desk

Campaign Analytics

Audience Analytics

Pros

As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
Adobe Advertising Cloud offers access to a broad range of inventory sources.

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Verified User

Account Manager in Information Technology

Information Technology and Services Company, 10,001+ employees

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Their technology is very good. We have gotten great results working with them.
They have vast coverage across the globe.
They are able to do cookie matching, vastly increasing the reach of the campaigns.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Cons

The initial learning curve with such exhaustive software tools can be very daunting.
Some of the automation scripts for managing workflows can be made more intuitive.

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Verified User

Engineer in Information Technology

Marketing and Advertising Company, 11-50 employees

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More data providers.
I would love to get faster support via email.
The platform is not very easy to use.

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Verified User

Director in Sales

Internet Company, 201-500 employees

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Support

Adobe Advertising Cloud 7.0

Based on 1 answer

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

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Haley Fox

President & CEO

ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees

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No score

No answers yet

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Alternatives Considered

I have not used any other similar products and cannot accurately report how this product stacks up

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Che Odom

Marketing and Business Administrator

Rabren General Contractors, Inc.Construction, 51-200 employees

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TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Return on Investment

Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.

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Verified User

Account Manager in Information Technology

Information Technology and Services Company, 10,001+ employees

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The Trade Desk has helped us get more budget from clients by delivering results.
It has allowed us to buy cheaper inventory than other online channels.
It has allowed us to not invest on our own DSP solution and use theirs.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Likelihood to Recommend