What users are saying about
16 Ratings
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Score 8.3 out of 101
9 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Advertising Cloud

I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as general contractors don't gain a great customer base from advertising, so I wouldn't recommend this robust system for other companies such as ourselves. We will likely use what we have learned from it in the past two years and implement those lessons without continuing our use.
Che Odom profile photo

The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.7
The Trade Desk
6.8
Data Transfer
Adobe Advertising Cloud
9.7
The Trade Desk
6.4
DSP integration
Adobe Advertising Cloud
9.7
The Trade Desk
7.2

Ad Campaigns

Adobe Advertising Cloud
8.0
The Trade Desk
Ad campaign creation
Adobe Advertising Cloud
8.3
The Trade Desk
Ad deployment
Adobe Advertising Cloud
7.4
The Trade Desk
Display advertising
Adobe Advertising Cloud
8.0
The Trade Desk
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.1
The Trade Desk
Sequence targeting
Adobe Advertising Cloud
8.3
The Trade Desk

Ad Reporting & Analytics

Adobe Advertising Cloud
9.2
The Trade Desk
Ad dashboards
Adobe Advertising Cloud
9.2
The Trade Desk
Ad performance reports
Adobe Advertising Cloud
9.0
The Trade Desk
Ad conversion tracking
Adobe Advertising Cloud
9.0
The Trade Desk
Ad attribution reporting
Adobe Advertising Cloud
9.7
The Trade Desk
Cross-channel ad management
Adobe Advertising Cloud
8.8
The Trade Desk
Ad forecasting and optimization
Adobe Advertising Cloud
9.7
The Trade Desk

Data Collection

Adobe Advertising Cloud
The Trade Desk
6.9
Collection of first-party data
Adobe Advertising Cloud
The Trade Desk
6.5
Collection of third-party data
Adobe Advertising Cloud
The Trade Desk
7.0
Access to Third-party Data Providers
Adobe Advertising Cloud
The Trade Desk
7.2

Data Classification

Adobe Advertising Cloud
The Trade Desk
7.0
Audience taxonomy
Adobe Advertising Cloud
The Trade Desk
6.9
Tag Management
Adobe Advertising Cloud
The Trade Desk
7.0
Data Analysis Dashboard
Adobe Advertising Cloud
The Trade Desk
7.2

DMP Analytics

Adobe Advertising Cloud
The Trade Desk
6.2
Campaign Analytics
Adobe Advertising Cloud
The Trade Desk
6.3
Audience Analytics
Adobe Advertising Cloud
The Trade Desk
6.0

Pros

Adobe Advertising Cloud

  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
No photo available

The Trade Desk

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
Gabriela Band profile photo

Cons

Adobe Advertising Cloud

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
No photo available

The Trade Desk

  • More data providers.
  • I would love to get faster support via email.
  • The platform is not very easy to use.
No photo available

Support

Adobe Advertising Cloud

Adobe Advertising Cloud 7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo

The Trade Desk

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

I have not used any other similar products and cannot accurately report how this product stacks up
Che Odom profile photo

The Trade Desk

TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
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Return on Investment

Adobe Advertising Cloud

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
No photo available

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band profile photo

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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