Adobe Advertising Cloud vs The Trade Desk

Likelihood to Recommend

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Feature Rating Comparison

Adobe Advertising Cloud

The Trade Desk

Data Transfer

DSP integration

Adobe Advertising Cloud

The Trade Desk

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Adobe Advertising Cloud

The Trade Desk

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Adobe Advertising Cloud

The Trade Desk

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Adobe Advertising Cloud

The Trade Desk

Audience taxonomy

Tag Management

Data Analysis Dashboard

Adobe Advertising Cloud

The Trade Desk

Campaign Analytics

Audience Analytics

Pros

An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
Automation for delegating many tasks that can be a hassle to accomplish.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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Manage multiple client accounts for Display Advertising
Manage multiple clients' Display Advertising across an array of Display Platforms
We were also able to manage clients' Video and Native Advertising Campaigns

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John Kobel

Paid Search Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Cons

As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

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Che Odom

Marketing and Business Administrator

Rabren General Contractors, Inc.Construction, 51-200 employees

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They are not very transparent in terms of margins and fees.
They need to get more video inventory, there is not enough.
The reporting they provide is a bit limited.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Likelihood to Renew

Adobe Advertising Cloud 1.8

Based on 2 answers

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

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Verified User

Employee in Marketing

Retail Company, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Usability

Adobe Advertising Cloud 9.0

Based on 1 answer

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Adobe Advertising Cloud 4.2

Based on 4 answers

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

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Haley Fox

President & CEO

ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Adobe Advertising Cloud 8.0

Based on 1 answer

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. Still, they are easier to use, cheaper and have better service.

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Verified User

Director in Sales

Internet Company, 201-500 employees

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Return on Investment

This has increased the number of clients.
This has increased the amount of productivity and time we can spend on clients.
This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

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Verified User

Program Manager in Other

Computer Software Company, 201-500 employees

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Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

Adobe Advertising Cloud

The Trade Desk

Likelihood to Recommend