What users are saying about

Adobe Analytics

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Top Rated
444 Ratings

Microsoft Power BI

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Top Rated
395 Ratings

Adobe Analytics

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Top Rated
444 Ratings
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Score 7.6 out of 101

Microsoft Power BI

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Top Rated
395 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Microsoft Power BI

Do:
  • One time data analysis/reporting where you want to have some visual representations to help you understand your data.
  • Create dashboards that can help you take business decisions and just generally help you know if your business is on track.
  • With a pro license: deploy dashboards that can be consumed by other users.
Don't
  • Use a Pro install for regulatory reports (Static reports should be created with a reporting tool if available to avoid duplicating tools and costs).
  • Deploy at large (anyone can have it installed) if data governance is important in your organization. It should really be a tool used by people that really understand the data and how to merge it (integrating different sources).
Mathieu Gaouette profile photo

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Microsoft Power BI
8.0
Pixel Perfect reports
Adobe Analytics
Microsoft Power BI
7.6
Customizable dashboards
Adobe Analytics
Microsoft Power BI
8.4
Report Formatting Templates
Adobe Analytics
Microsoft Power BI
7.9

Ad-hoc Reporting

Adobe Analytics
Microsoft Power BI
8.3
Drill-down analysis
Adobe Analytics
Microsoft Power BI
8.6
Formatting capabilities
Adobe Analytics
Microsoft Power BI
8.2
Integration with R or other statistical packages
Adobe Analytics
Microsoft Power BI
8.1
Report sharing and collaboration
Adobe Analytics
Microsoft Power BI
8.2

Report Output and Scheduling

Adobe Analytics
Microsoft Power BI
7.9
Publish to Web
Adobe Analytics
Microsoft Power BI
8.8
Publish to PDF
Adobe Analytics
Microsoft Power BI
7.7
Report Versioning
Adobe Analytics
Microsoft Power BI
7.9
Report Delivery Scheduling
Adobe Analytics
Microsoft Power BI
7.7
Delivery to Remote Servers
Adobe Analytics
Microsoft Power BI
7.3

Data Discovery and Visualization

Adobe Analytics
Microsoft Power BI
8.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Microsoft Power BI
8.4
Location Analytics / Geographic Visualization
Adobe Analytics
Microsoft Power BI
8.3
Predictive Analytics
Adobe Analytics
Microsoft Power BI
7.4

Access Control and Security

Adobe Analytics
Microsoft Power BI
7.9
Multi-User Support (named login)
Adobe Analytics
Microsoft Power BI
8.1
Role-Based Security Model
Adobe Analytics
Microsoft Power BI
7.3
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Microsoft Power BI
7.9
Single Sign-On (SSO)
Adobe Analytics
Microsoft Power BI
8.2

Mobile Capabilities

Adobe Analytics
Microsoft Power BI
7.9
Responsive Design for Web Access
Adobe Analytics
Microsoft Power BI
7.9
Dedicated iOS Application
Adobe Analytics
Microsoft Power BI
7.9
Dedicated Android Application
Adobe Analytics
Microsoft Power BI
7.9
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Microsoft Power BI
7.8

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Microsoft Power BI
7.2
REST API
Adobe Analytics
Microsoft Power BI
7.5
Javascript API
Adobe Analytics
Microsoft Power BI
7.5
iFrames
Adobe Analytics
Microsoft Power BI
7.1
Java API
Adobe Analytics
Microsoft Power BI
6.4
Themeable User Interface (UI)
Adobe Analytics
Microsoft Power BI
7.4
Customizable Platform (Open Source)
Adobe Analytics
Microsoft Power BI
7.1

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • Microsoft Power BI has beautiful visuals that are made in-house and externally. It really helps you develop a story.
  • Microsoft Power BI also has an easy to setup database model reader and can really help you at ease with development of buttons/controls for the end user.
  • The web portal works well and users have easy access to their sales data.
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Cons

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo
  • Power BI lacks in horsepower compared to other tools with more robust ETL components built in. Particularly if you connect to any type of source system database like SQL, you have to either have a SQL View built for you that limits the volume of data your bring in, or have solid knowledge of the SQL table structures to build yourself custom (and correct!) connections to the tables.
  • Security is not as robust as other BI tools, like Qlik Sense. We often need to restrict subsets of data by customer and even functional position of an individual within a customer. Power BI’s security seems to be built for using just within a company, so if you leverage your work outside the firewall there can be issues when figuring out security streams.
  • I do not like the pricing. It’s really a dirty trick, Microsoft goes around and says the product is free. Well, the stand-alone is free, yes, but you have to pay for the “enterprise” version so you can share files. They say it only costs $10 a month/user, which again is a white lie. You need much more IT infrastructure and people to build SQL views and Tabular Models so you can use the tool, and Microsoft does not tell you that. So we find it is a good stand-alone tool to analytics, but a fairly heavy cost structure if you roll it out enterprise-wide as compared to Qlik or Tableau (which are more expensive per license, but require less back-office support).
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
Adam Waddington profile photo
Microsoft Power BI10.0
Based on 1 answer
I find it helpful and easy to use
jim paroly profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Microsoft Power BI8.9
Based on 3 answers
PBI is very easy to use because of its similarity with power pivot and excel. DAX is the basic foundation language to be mastered to quickly build reports. Custom measures have been introduce to write instant DAX functions (But doesnt work all the time and need a understanding of DAX to debug). Easy to chart multiple charts and also third party charts
Rohit Acharya profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
We use in the overlapping areas as data preparation and advanced analytics, monitoring and allerting also other tools as IBM ThingWorx (for the IoT tasks), Splunk (production and banking), SAP Lumira and SAP HANA, SAP Designer (production) and also specialized process mining tools as e.g. Minit (Gradient). Power BI can be used to present data gathered and analyzed in the other big data analytical systems, since the client already owns it and some of the analytical tools offer way too much complexity, that we can shield with prepared Power BI management reports.
Viktor Mulac profile photo

Return on Investment

  • Adobe analytics has helped my organization run campaigns with high likelihoods of meeting our partner organizations' objectives.
  • Adobe analytics has helped us do a better job of creating and targeting niche segments.
Tolulope Lawal profile photo
  • It's a good start for setting up customized dashboards.
  • Available for all users based on Office 365 platform we have in place.
  • Doesn't really allow depth of report - specifically customization of visual displays.
Mark Metz profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Power BI

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details