What users are saying about
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Top Rated
508 Ratings
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Top Rated
651 Ratings

Adobe Analytics

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Top Rated
508 Ratings
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Score 7.7 out of 100

Microsoft Power BI

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Top Rated
651 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
Anonymous | TrustRadius Reviewer

Microsoft Power BI

Power BI is great for reporting of any type. The dashboards I create for my executive team are crisp and easy to understand. I often get complements on it, and suggestions on what other reports or data could benefit from Power BI. Power BI is still dependent on data sources, so if my data source connections break, then the report is no good. This isn't something that you can create and forget. It needs eyes on it to ensure the data is correct
Richard Crane | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Microsoft Power BI
8.4
Pixel Perfect reports
Adobe Analytics
Microsoft Power BI
8.1
Customizable dashboards
Adobe Analytics
Microsoft Power BI
8.6
Report Formatting Templates
Adobe Analytics
Microsoft Power BI
8.4

Ad-hoc Reporting

Adobe Analytics
Microsoft Power BI
8.5
Drill-down analysis
Adobe Analytics
Microsoft Power BI
8.6
Formatting capabilities
Adobe Analytics
Microsoft Power BI
8.4
Integration with R or other statistical packages
Adobe Analytics
Microsoft Power BI
8.4
Report sharing and collaboration
Adobe Analytics
Microsoft Power BI
8.8

Report Output and Scheduling

Adobe Analytics
Microsoft Power BI
8.6
Publish to Web
Adobe Analytics
Microsoft Power BI
9.0
Publish to PDF
Adobe Analytics
Microsoft Power BI
8.5
Report Versioning
Adobe Analytics
Microsoft Power BI
8.5
Report Delivery Scheduling
Adobe Analytics
Microsoft Power BI
8.6
Delivery to Remote Servers
Adobe Analytics
Microsoft Power BI
8.2

Data Discovery and Visualization

Adobe Analytics
Microsoft Power BI
8.4
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Microsoft Power BI
8.6
Location Analytics / Geographic Visualization
Adobe Analytics
Microsoft Power BI
8.5
Predictive Analytics
Adobe Analytics
Microsoft Power BI
8.0

Access Control and Security

Adobe Analytics
Microsoft Power BI
8.7
Multi-User Support (named login)
Adobe Analytics
Microsoft Power BI
8.6
Role-Based Security Model
Adobe Analytics
Microsoft Power BI
8.4
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Microsoft Power BI
8.6
Single Sign-On (SSO)
Adobe Analytics
Microsoft Power BI
9.0

Mobile Capabilities

Adobe Analytics
Microsoft Power BI
8.3
Responsive Design for Web Access
Adobe Analytics
Microsoft Power BI
8.4
Dedicated iOS Application
Adobe Analytics
Microsoft Power BI
8.2
Dedicated Android Application
Adobe Analytics
Microsoft Power BI
8.3
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Microsoft Power BI
8.3

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Microsoft Power BI
8.3
REST API
Adobe Analytics
Microsoft Power BI
8.3
Javascript API
Adobe Analytics
Microsoft Power BI
8.5
iFrames
Adobe Analytics
Microsoft Power BI
8.1
Java API
Adobe Analytics
Microsoft Power BI
8.0
Themeable User Interface (UI)
Adobe Analytics
Microsoft Power BI
8.4
Customizable Platform (Open Source)
Adobe Analytics
Microsoft Power BI
8.3

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade | TrustRadius Reviewer

Microsoft Power BI

  • Engaging dashboard displays with drag and drop modules to convey data in a meaningful ways.
  • Familiar Microsoft "Ribbon" type interface that creates an integral feel with the rest of the Microsoft suite of products.
  • Built-in mobile optimization window and associated Mobile applications that allow viewing from any location connected to the server.
Rick Botha | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Microsoft Power BI

  • It is such a powerful system that it can come across as intimidating for some without some Excel knowledge
  • I'm not a database analyst or administrator, so calling the data in can be difficult (not necessary the fault of the software, but something that could be difficult for teams without someone with database knowledge)
  • It can come across as confusing, when there is both a local Power BI and online Power BI components. They don't necessarily do the same functions. You'll definitely want to know how to use the online version as this is how you'll publish and share the results of your findings, but the local one has a lot of capabilities that don't appear to be directly available in the online version (and if so, it's not immediately apparent).
Steffany Winkelmann | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Microsoft Power BI

Microsoft Power BI 10.0
Based on 1 answer
I find it helpful and easy to use
jim paroly | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Microsoft Power BI

Microsoft Power BI 9.0
Based on 3 answers
PBI is very easy to use because of its similarity with power pivot and excel. DAX is the basic foundation language to be mastered to quickly build reports. Custom measures have been introduce to write instant DAX functions (But doesnt work all the time and need a understanding of DAX to debug). Easy to chart multiple charts and also third party charts
Rohit Acharya | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Microsoft Power BI

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Microsoft Power BI

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.6
Based on 22 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Microsoft Power BI

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Microsoft Power BI

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Microsoft Power BI

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Microsoft Power BI

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Microsoft Power BI

Microsoft Power BI as I said earlier is unfortunate in relation to the panels but compared to Tableau.Although Microsoft Power BI has a general interface easier to understand in my company because we already have a signature with the package Office 365 that the integration of the same is excellent.
Gabriel Oliveira | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
  • One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.
Albert Ihm | TrustRadius Reviewer

Microsoft Power BI

  • I'm using the free version, so the only investment was the time spent to learn how to use the product (which as an Excel user, was very short).
  • I use Excel to store every single bit of information about all the projects I do, and being able to see them visualized helped me see some redundant steps I was taking.
  • No negative impact at all for me.
jim paroly | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Power BI

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.0
Microsoft Power BI
8.6

Likelihood to Renew

Adobe Analytics
9.8
Microsoft Power BI
10.0

Usability

Adobe Analytics
6.8
Microsoft Power BI
9.0

Reliability and Availability

Adobe Analytics
9.0
Microsoft Power BI

Performance

Adobe Analytics
8.5
Microsoft Power BI

Support Rating

Adobe Analytics
6.6
Microsoft Power BI

In-Person Training

Adobe Analytics
3.6
Microsoft Power BI

Online Training

Adobe Analytics
8.0
Microsoft Power BI

Implementation Rating

Adobe Analytics
8.0
Microsoft Power BI

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