What users are saying about
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Top Rated
461 Ratings
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Top Rated
477 Ratings

Adobe Analytics

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Top Rated
461 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Microsoft Power BI

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Top Rated
477 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Microsoft Power BI

Power BI is well suited when we are connecting to other databases and sources. The visualizations are constantly improving. This helps it to be more effective in meetings and presentations. Some of the places where it is not very appropriate is that it is not available in the cloud. This makes it a little inconvenient. The deployment needs to be more flexible and there need to be video tutorials available so that it can be more user-friendly. Added mobile support will be a major plus. This is one area that has not been explored by other BI Tools.
Purav Vaidya profile photo

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Microsoft Power BI
8.3
Pixel Perfect reports
Adobe Analytics
Microsoft Power BI
8.0
Customizable dashboards
Adobe Analytics
Microsoft Power BI
8.6
Report Formatting Templates
Adobe Analytics
Microsoft Power BI
8.3

Ad-hoc Reporting

Adobe Analytics
Microsoft Power BI
8.4
Drill-down analysis
Adobe Analytics
Microsoft Power BI
8.6
Formatting capabilities
Adobe Analytics
Microsoft Power BI
8.3
Integration with R or other statistical packages
Adobe Analytics
Microsoft Power BI
8.3
Report sharing and collaboration
Adobe Analytics
Microsoft Power BI
8.4

Report Output and Scheduling

Adobe Analytics
Microsoft Power BI
8.3
Publish to Web
Adobe Analytics
Microsoft Power BI
8.8
Publish to PDF
Adobe Analytics
Microsoft Power BI
8.1
Report Versioning
Adobe Analytics
Microsoft Power BI
8.4
Report Delivery Scheduling
Adobe Analytics
Microsoft Power BI
8.2
Delivery to Remote Servers
Adobe Analytics
Microsoft Power BI
7.9

Data Discovery and Visualization

Adobe Analytics
Microsoft Power BI
8.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Microsoft Power BI
8.6
Location Analytics / Geographic Visualization
Adobe Analytics
Microsoft Power BI
8.3
Predictive Analytics
Adobe Analytics
Microsoft Power BI
7.8

Access Control and Security

Adobe Analytics
Microsoft Power BI
8.3
Multi-User Support (named login)
Adobe Analytics
Microsoft Power BI
8.4
Role-Based Security Model
Adobe Analytics
Microsoft Power BI
7.8
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Microsoft Power BI
8.2
Single Sign-On (SSO)
Adobe Analytics
Microsoft Power BI
8.8

Mobile Capabilities

Adobe Analytics
Microsoft Power BI
8.1
Responsive Design for Web Access
Adobe Analytics
Microsoft Power BI
8.1
Dedicated iOS Application
Adobe Analytics
Microsoft Power BI
8.1
Dedicated Android Application
Adobe Analytics
Microsoft Power BI
8.2
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Microsoft Power BI
8.1

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Microsoft Power BI
7.8
REST API
Adobe Analytics
Microsoft Power BI
7.9
Javascript API
Adobe Analytics
Microsoft Power BI
8.0
iFrames
Adobe Analytics
Microsoft Power BI
7.6
Java API
Adobe Analytics
Microsoft Power BI
7.5
Themeable User Interface (UI)
Adobe Analytics
Microsoft Power BI
7.9
Customizable Platform (Open Source)
Adobe Analytics
Microsoft Power BI
7.8

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo

Microsoft Power BI

  • Price: The biggest advantage of Power BI is its price. All other data visualization tools can cost thousands of dollars per year, but Power BI would cost way less than $100/month. Most companies have Power BI in their agreement with Microsoft, so it might be even free for most of you.
  • It's a Microsoft tool: Well, all of us are used to Microsoft Excel, right? So, the learning curve to use Power BI is not steep since we are all used to how Microsoft organizes their software, especially compared to other tools such as Tableau.
  • Powerful cloud: Running a lot of data can be an expensive task for many computers. Since Power BI is cloud-based, all the processing power is done on powerful servers, so you can run complicated graphs and tool will handle super well and fast!
  • Add-ins: Power BI has a good stand library of standard features. However, if you need more advanced graphs, such as heat maps, correlation charts, and Sankey charts, they are all available for free.
Gabriel Chiararia profile photo

Cons

Adobe Analytics

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo

Microsoft Power BI

  • Connectivity with non-Microsoft tools: Power BI is great to integrate with other MS tools, but if you want to connect it with statistical or machine learning tools (R, Python, Mathlab, JMP, etc.) you might get in trouble. Tableau, for example, has an easy integration with R and Python.
  • Not all features are available in the online version: If you want to use more advanced features, you will probably need to download the desktop version of Power BI.
  • No desktop version for Mac: So, I use a Mac and I needed to use some extra features on Power BI. When I tried to download the more complete desktop version, I realized that there's no desktop version of Power BI for Mac! I had to borrow a PC from a colleague to run the analysis I wanted.
Gabriel Chiararia profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo

Microsoft Power BI

Microsoft Power BI 10.0
Based on 1 answer
I find it helpful and easy to use
jim paroly profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo

Microsoft Power BI

Microsoft Power BI 9.0
Based on 3 answers
PBI is very easy to use because of its similarity with power pivot and excel. DAX is the basic foundation language to be mastered to quickly build reports. Custom measures have been introduce to write instant DAX functions (But doesnt work all the time and need a understanding of DAX to debug). Easy to chart multiple charts and also third party charts
Rohit Acharya profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

Microsoft Power BI

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Microsoft Power BI

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Microsoft Power BI

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Microsoft Power BI

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Microsoft Power BI

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo

Microsoft Power BI

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo

Microsoft Power BI

It is easy to store and retrieve data so that when there is a turnover we are able to find information that someone entered and then use that for the upcoming prospective reports. Also the visuals we are able to generate through the programming help us quickly build reports and share out to the community.
Samantha Bearman, MPH profile photo

Return on Investment

Adobe Analytics

  • Increased efficiency - Running the reports we want on a regular basis is much less time consuming
  • Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns
  • We have been able to spot areas of the site easier that are not working properly and make corrective action
Elizabeth Gross profile photo

Microsoft Power BI

  • It's a good start for setting up customized dashboards.
  • Available for all users based on Office 365 platform we have in place.
  • Doesn't really allow depth of report - specifically customization of visual displays.
Mark Metz profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Power BI

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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