Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Microsoft R Open / Revolution R Enterprise
Score 8.9 out of 10
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Microsoft R Open and Revolution R Enterprise are big data R distribution for servers, Hadoop clusters, and data warehouses. Microsoft acquired original developer Revolution Analytics in 2016.
Microsoft R is available in two editions: Microsoft R Open (formerly Revolution R Open) and Revolution R Enterprise.
If you manage a page with multiple countries and/or languages, Adobe Analytics is for you. You will be able to create a custom report and sort all your web just by using one selection box. This will save a lot of time as you don't need to jump from different browsers tabs trying to get the info required to fulfill your report. Also, if you want to filter the Bots traffic and get better metrics, Adobe Analytics will help you to get cleaner metrics and make better decisions. If, by any chance, you have a simple webpage with not much content, modules or services, this tool is overpower for you. Please reconsider using it when you have a strong base of visits or services
If you are a MS shop specifically, or have more generic data requirement needs from Microsoft sourced data this will work well. If you have a lot of disparate data across a number of unique platforms/cloud systems/3rd party hosted data warehouses then this product will have issues or a lack of documentation on the net. Performance-wise this product is equal to other R platforms out there.
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
We would not even think about using any other product for our analytic needs! Adobe Analytics has been so helpful to better understand lead behavior and gain insight into their lead conversion and how to best appeal to our audience. It has an easy to understand dashboard and comprehensive reporting.
In general, Revolution Analytics brings a lot of value to the organization. The renewal decision would be based on return on investment in terms of quantified actionable insights that are getting generated against the cost of the product. Additionally, market brand of the tool and reputation risk in terms of possible acquisition and its impact to overall organizational analytic strategy would be considered as well.
The business feels tough to understand the path it takes them to those reports and everything. It's more than us technical people. It's mainly the business. They feel it like that. It's because of that. It's a very huge product with so many features, so many things. So it takes training, it needs a lot of business training to make them comfortable with what we present in Adobe Analytics.
It is good, easy to use, improvements are being made to the product and more info being shared in the community. It just needs some more time to become more integrated to other platforms and tools/data out there.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
Generally support comes through the forums and user generated channels which are helpful, easy to access, quickly turned around and provided by knowledgeable users. However the support channels are not employees and the channels are often used as a way to learn quick difficult elements of R. Better design, users interface and tutorial options would alleviate the need for this sort of interaction.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
The two are different products for different purposes. But for someone who has little or no experience in R programming, Power BI would be better for starting with. Having said that, Microsoft R is built on R, thus allowing for customization of complex calculations not typically available otherwise.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
