What users are saying about
Top Rated
93 Ratings
15 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Iterable
8.2
WYSIWYG email editor
Adobe Campaign
7.5
Iterable
7.0
Dynamic content
Adobe Campaign
8.1
Iterable
8.6
Ability to test dynamic content
Adobe Campaign
8.4
Iterable
8.0
Landing pages
Adobe Campaign
7.7
Iterable
A/B testing
Adobe Campaign
6.9
Iterable
8.6
Mobile optimization
Adobe Campaign
7.7
Iterable
8.4
Email deliverability
Adobe Campaign
8.7
Iterable
8.0
List management
Adobe Campaign
8.4
Iterable
8.7
Triggered drip sequences
Adobe Campaign
7.5
Iterable
8.5

Lead Management

Adobe Campaign
6.8
Iterable
Lead nurturing
Adobe Campaign
7.4
Iterable
Lead scoring and grading
Adobe Campaign
7.2
Iterable
Data quality management
Adobe Campaign
6.5
Iterable
Automated sales alerts and tasks
Adobe Campaign
6.2
Iterable

Campaign Management

Adobe Campaign
7.4
Iterable
Calendaring
Adobe Campaign
7.5
Iterable
Event/webinar marketing
Adobe Campaign
7.3
Iterable

Social Media Marketing

Adobe Campaign
8.0
Iterable
Social sharing and campaigns
Adobe Campaign
8.1
Iterable
Social profile integration
Adobe Campaign
7.8
Iterable

Reporting & Analytics

Adobe Campaign
8.0
Iterable
5.7
Dashboards
Adobe Campaign
8.4
Iterable
5.8
Standard reports
Adobe Campaign
8.3
Iterable
5.8
Custom reports
Adobe Campaign
7.2
Iterable
5.4

Platform & Infrastructure

Adobe Campaign
7.6
Iterable
8.1
API
Adobe Campaign
8.0
Iterable
8.3
Role-based workflow & approvals
Adobe Campaign
8.4
Iterable
8.8
Customizability
Adobe Campaign
8.1
Iterable
7.1
Integration with Salesforce.com
Adobe Campaign
7.5
Iterable
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Iterable
Integration with SugarCRM
Adobe Campaign
6.3
Iterable

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
  • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
  • Iterable was easy to get started with because of its Segment.com integration.
Tim Noetzel profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Could use some templates, no one on the marketing team did HTML templating so we had to rely on tech who was often backed up. Some template builders like MailChimp would help a lot.
  • It is pay per user so that can be annoying for large lists.
Jeff O' Neill profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
  • Way more powerful.
  • MailChimp is much more user-friendly but is limited in function and ability
Jeff O' Neill profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Iterable More Information