What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Iterable

13 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Iterable

13 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Iterable
8.2
WYSIWYG email editor
Adobe Campaign
7.3
Iterable
7.0
Dynamic content
Adobe Campaign
7.9
Iterable
8.6
Ability to test dynamic content
Adobe Campaign
8.2
Iterable
8.0
Landing pages
Adobe Campaign
8.0
Iterable
A/B testing
Adobe Campaign
7.0
Iterable
8.5
Mobile optimization
Adobe Campaign
8.4
Iterable
8.3
Email deliverability
Adobe Campaign
8.6
Iterable
8.0
List management
Adobe Campaign
8.2
Iterable
8.7
Triggered drip sequences
Adobe Campaign
7.5
Iterable
8.5

Lead Management

Adobe Campaign
6.9
Iterable
Lead nurturing
Adobe Campaign
7.5
Iterable
Lead scoring and grading
Adobe Campaign
7.2
Iterable
Data quality management
Adobe Campaign
6.6
Iterable
Automated sales alerts and tasks
Adobe Campaign
6.3
Iterable

Campaign Management

Adobe Campaign
7.4
Iterable
Calendaring
Adobe Campaign
7.5
Iterable
Event/webinar marketing
Adobe Campaign
7.3
Iterable

Social Media Marketing

Adobe Campaign
8.1
Iterable
Social sharing and campaigns
Adobe Campaign
8.2
Iterable
Social profile integration
Adobe Campaign
7.9
Iterable

Reporting & Analytics

Adobe Campaign
7.8
Iterable
5.7
Dashboards
Adobe Campaign
8.3
Iterable
5.9
Standard reports
Adobe Campaign
8.1
Iterable
5.9
Custom reports
Adobe Campaign
6.9
Iterable
5.3

Platform & Infrastructure

Adobe Campaign
7.6
Iterable
8.1
API
Adobe Campaign
8.1
Iterable
8.3
Role-based workflow & approvals
Adobe Campaign
8.5
Iterable
8.8
Customizability
Adobe Campaign
8.0
Iterable
7.1
Integration with Salesforce.com
Adobe Campaign
7.9
Iterable
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Iterable
Integration with SugarCRM
Adobe Campaign
6.4
Iterable

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Iterable makes omnichannel marketing simple--we can easily send emails and push notifications
  • Iterable provides the ability to segment users into dynamic and static lists
  • Iterable has friendly and helpful customer support reps
No photo available

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I chose Iterable; I liked the UI much better with the daily use. Also, workflow setup was so much better. In Blueshift list management was nearly impossible. Segmentation was much better with Iterable.
Raja Datta profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Grew our email marketing almost 10 fold.
  • Was able to help us narrow in on specific users to get segmented blasts out for new revenue opportunities.
Jeff O' Neill profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.