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105 Ratings
15 Ratings
105 Ratings
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Score 7.6 out of 101
15 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Iterable

Best Scenarios -Companies looking for an email client that will be able to automate complex marketing campaigns. -Companies looking to explore a comprehensive omnichannel marketing approach. Iterable supports email, app & push notifications, as well as web hooks that can take email actions and convert them to direct mail sends. -Anyone that needs campaign flexibility or unique campaign features (like recurring child campaigns) -Dev teams looking for an easy to implement, easy to understand API.Worst Scenarios-Companies representing more than 500 clients. Iterable has yet to solve many of problems associated with scale and growth. For example: I have projects set up by region or city. My outreach workflows for New York would apply to San Francisco. I want to copy/duplicate the NY project and use the same workflow setup for SF. This is impossible as Iterable exists today. This process requires an operation member to manually rebuild what has already been built in another project.
Evan Reiss profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Iterable
8.2
WYSIWYG email editor
Adobe Campaign
7.5
Iterable
7.0
Dynamic content
Adobe Campaign
8.1
Iterable
8.6
Ability to test dynamic content
Adobe Campaign
8.4
Iterable
8.1
Landing pages
Adobe Campaign
7.7
Iterable
A/B testing
Adobe Campaign
6.9
Iterable
8.6
Mobile optimization
Adobe Campaign
7.6
Iterable
8.5
Email deliverability
Adobe Campaign
8.7
Iterable
8.0
List management
Adobe Campaign
8.4
Iterable
8.7
Triggered drip sequences
Adobe Campaign
7.5
Iterable
8.5

Lead Management

Adobe Campaign
6.8
Iterable
Lead nurturing
Adobe Campaign
7.3
Iterable
Lead scoring and grading
Adobe Campaign
7.2
Iterable
Data quality management
Adobe Campaign
6.4
Iterable
Automated sales alerts and tasks
Adobe Campaign
6.2
Iterable

Campaign Management

Adobe Campaign
7.4
Iterable
Calendaring
Adobe Campaign
7.5
Iterable
Event/webinar marketing
Adobe Campaign
7.3
Iterable

Social Media Marketing

Adobe Campaign
7.9
Iterable
Social sharing and campaigns
Adobe Campaign
8.1
Iterable
Social profile integration
Adobe Campaign
7.8
Iterable

Reporting & Analytics

Adobe Campaign
8.0
Iterable
5.6
Dashboards
Adobe Campaign
8.4
Iterable
5.8
Standard reports
Adobe Campaign
8.3
Iterable
5.8
Custom reports
Adobe Campaign
7.2
Iterable
5.4

Platform & Infrastructure

Adobe Campaign
7.6
Iterable
8.0
API
Adobe Campaign
8.0
Iterable
8.3
Role-based workflow & approvals
Adobe Campaign
8.3
Iterable
8.8
Customizability
Adobe Campaign
8.2
Iterable
7.0
Integration with Salesforce.com
Adobe Campaign
7.4
Iterable
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Iterable
Integration with SugarCRM
Adobe Campaign
6.3
Iterable

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Easy segmentation
  • Flexibility to use templates or code your own emails
  • Easy to use APIs
Carrie Knipfer profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
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  • Could use some templates, no one on the marketing team did HTML templating so we had to rely on tech who was often backed up. Some template builders like MailChimp would help a lot.
  • It is pay per user so that can be annoying for large lists.
Jeff O' Neill profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
  • Way more powerful.
  • MailChimp is much more user-friendly but is limited in function and ability
Jeff O' Neill profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Easy to implement behavior-based email triggers
  • Less time coding and developing emails
  • Incorporating our sales data is easy
Carrie Knipfer profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Iterable

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Iterable More Information